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Writing Effective Classified Ads - The Basics Of Classified Advertising
Success in any advertising campaigns depends on four things: a good product or service, good ad copy, the right market and repetition. The item or service that an advertiser is promoting is a major variable in the equation for successful advertising. Unfortunately, that is something that companies such as ours cannot help you with. Once you have the product or service that you are go

te the first time? Multiple contacts with prospective customers are generally required to get that first sale and to maintain a positive relationship with an existing customer.

Not talking to the decision maker. Check to be sure that the person you are going to be talk

Trade-Marking Your Logo Design
Trade-marking your company name and logo can pay dividends down the road. A logo design trademark can prevent competitors from infringing on your brand name and identity. It can also protect your own company from accusations of logo design infringement. This article addresses some of the key trade-marking issues of logo design, as it’s a topic that many businesses will come across.At some stage in your business you will be required to make sales calls for your cleaning services. Unfortunately, making effective sales calls is one area where many people fall short. Make your sales calls more effective by becoming aware of the following pitfalls.

Going in with no clear sales objective. Make sure you know what you what to accomplish and have a goal in mind, whether that is to end up presenting a cleaning bid to your prospective customer or to find out what specific cleaning services the customer needs.

Calling on the wrong customers. Do your homework first to make sure that the business you are calling on uses a professional cleaning company rather than an in-house service.

Not planning a sales presentation. Do not carry on a random, pointless conversation wasting your time and the customer's time. Bring in the appropriate sales aids (brochures, flyers, etc.) that you can leave with the customer. Avoid reading directly from printed materials and losing eye contact.

No call frequency. Think of the many times you are hit with ads for products - do you bite the first time? Multiple contacts with prospective customers are generally required to get that first sale and to maintain a positive relationship with an existing customer.

Not talking to the decision maker. Check to be sure that the person you are going to be talki
How to Write a Tag Line - 10 Tips
What Is a Tag Line?A tag line (also known as a “strapline”) is a punchy slogan that follows a logo or company name. For example, Jaguar’s tag line is “Don’t dream it. Drive it.” Or IBM’s “I think, therefore IBM.”The tag line evokes an image of the product or service whenever a person reads or hears it. It helps to establish a brand in
with no clear sales objective. Make sure you know what you what to accomplish and have a goal in mind, whether that is to end up presenting a cleaning bid to your prospective customer or to find out what specific cleaning services the customer needs.

Calling on the wrong customers. Do your homework first to make sure that the business you are calling on uses a professional cleaning company rather than an in-house service.

Not planning a sales presentation. Do not carry on a random, pointless conversation wasting your time and the customer's time. Bring in the appropriate sales aids (brochures, flyers, etc.) that you can leave with the customer. Avoid reading directly from printed materials and losing eye contact.

No call frequency. Think of the many times you are hit with ads for products - do you bite the first time? Multiple contacts with prospective customers are generally required to get that first sale and to maintain a positive relationship with an existing customer.

Not talking to the decision maker. Check to be sure that the person you are going to be talk
Feeding the Small Business Ecosystem
Forgive what may seem like a bit of a theoretical argument today. Sometimes you have to step back and get a sense of the biggest picture in order to understand how all the simple, practical parts relate.Small business is often held together with sweat, creativity and a heavy use of duct tape. (In case you ever wondered where I came up with the term Duct Tape Marketing.) That's
customers. Do your homework first to make sure that the business you are calling on uses a professional cleaning company rather than an in-house service.

Not planning a sales presentation. Do not carry on a random, pointless conversation wasting your time and the customer's time. Bring in the appropriate sales aids (brochures, flyers, etc.) that you can leave with the customer. Avoid reading directly from printed materials and losing eye contact.

No call frequency. Think of the many times you are hit with ads for products - do you bite the first time? Multiple contacts with prospective customers are generally required to get that first sale and to maintain a positive relationship with an existing customer.

Not talking to the decision maker. Check to be sure that the person you are going to be talk
Computer Ergonomics and the Office of the Future - Part 4
In Part 4 we discuss the idea of designs that are similar for home and office.Architectural Designs Intersecting with Home LifeI believe that there will be a "blending" of the home and work office. There is an increased need for "home" offices to be set up in a similar fashion to the office for telecommuters and those who work at home. There are many who regularly corre
er's time. Bring in the appropriate sales aids (brochures, flyers, etc.) that you can leave with the customer. Avoid reading directly from printed materials and losing eye contact.

No call frequency. Think of the many times you are hit with ads for products - do you bite the first time? Multiple contacts with prospective customers are generally required to get that first sale and to maintain a positive relationship with an existing customer.

Not talking to the decision maker. Check to be sure that the person you are going to be talk
17 Tips for Bringing Your Event to Life
Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's sales force, a fundraising event, a holiday celebration…the list goes on
te the first time? Multiple contacts with prospective customers are generally required to get that first sale and to maintain a positive relationship with an existing customer.

Not talking to the decision maker. Check to be sure that the person you are going to be talking to has the authority to sign up for your cleaning services.

Not talking about the benefits of using your cleaning company. Make sure you highlight the strengths of your company and what you can provide over the competition.

Unable to answer questions. By preparing before making the sales call you should be able to answer any questions the potential customer may have about your services. If you do get stuck and need to get back to them, be sure that you get back to them quickly with the answer to their question.

Does not ask for the order. After spending time preparing and making the presentation, make sure you ask the customer the closing question "how can I be of service to you?"

Poor records of what happened on a call. Highly effective sales people keep accurate records to see the history of each customer. Good records can help you keep track of the various needs of your client, whether that is when their current contract runs out, where they purchase supplies, or how often a specific cleaning task is completed.

No follow up. If you

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Keep Your Business Safe by Checking Employee Backgrounds

In this day and age it is difficult to tell what kind of people we are dealing with. An impressive resume can be copied from the internet and a nice suit can be bought.

Every Day's a Holiday!

Creating a holiday is a great way to get attention. You may get interviewed on television or radio, or information about you and your holiday may appear in newspapers and magazines and on web sites. I have appeared on radio from coast to coast to talk about my holidays, such as “Get Paid to Shop Week,” “Take Charge of Change Week,” and “Someday.”

Communicating Best Practices - Is Someone Missing From Your Team?

Spreading best practices is crucial to your organization's success, so you rely on colleagues and other helpers to supplement your skills and knowledge. But your team may be missing a crucial player who could make all the difference as to whether employees actually embrace your message.

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