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Suggest You - EXHIBITORS - Check Your URL
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafte
Generally, you’ll buy based on these three levels of comfort
<While posting a classified ad for free or for a price, you wish your phone start ringing with prospective customers making excellent offers. While a few people adopt the right techniques to write classified ads that catch eyeballs and sell products, majority of people out there tires and give up even before giving classifieds ad writing a full hearted try.Classified ads writing techniques are simple and easy
How many of you know its proper URL? OK, most of you.
How many of you have read everything on the web site? Numbers are dropping like stones here. How many of you contributed information on the web site? Anybody there?
When was the last time you looked at the section related to your business segment? A year ago when it first went up? Has your business progressed since then? Does anybody know it?
Why am I asking so many questions? Because serious exhibit attendees can answer all of these questions about your business.
I’m seeing more sophisticated prospects and buyers at shows - and where did they get the information - those questions that stump you? From your very own web site.
How Do You Shop on the Web?
Think about how you get info off the web and what you do with it. Do you buy a car directly (a few) or do you “shop” for information, and then go kick the tires, dicker and deal.
Generally, you’ll buy based on these three levels of comfort
Is relationship marketing strictly a tactic used by small businesses? Do you think that relationship marketing is used when companies don’t have a lot of money to put into advertising? Think again.Walmart is one of the largest corporations in the world yet this company still uses relationship marketing. When was the last time you walked into a Walmart? Do you remember the person that greeted you at the do
When was the last time you looked at the section related to your business segment? A year ago when it first went up? Has your business progressed since then? Does anybody know it?
Why am I asking so many questions? Because serious exhibit attendees can answer all of these questions about your business.
I’m seeing more sophisticated prospects and buyers at shows - and where did they get the information - those questions that stump you? From your very own web site.
How Do You Shop on the Web?
Think about how you get info off the web and what you do with it. Do you buy a car directly (a few) or do you “shop” for information, and then go kick the tires, dicker and deal.
Generally, you’ll buy based on these three levels of comfort
<The auto detailing business is a very interesting business in that most of the auto detailers consider themselves almost as artists. We know that artists are individualists and come with ego, as well as the baggage that comes with brilliance. Most auto detailers that I have met are actually pretty sharp people.I am not sure why smart people are drawn to such a simple business, but it has been my observation
Why am I asking so many questions? Because serious exhibit attendees can answer all of these questions about your business.
I’m seeing more sophisticated prospects and buyers at shows - and where did they get the information - those questions that stump you? From your very own web site.
How Do You Shop on the Web?
Think about how you get info off the web and what you do with it. Do you buy a car directly (a few) or do you “shop” for information, and then go kick the tires, dicker and deal.
Generally, you’ll buy based on these three levels of comfort
<Most of us are taught at an early age to get a good education so that we can get a good job when we grow up. Our teachers, our counselors, our parents all have instilled these ideas into our brains to “Finish school, and then get a good job.” As a parent, I couldn’t think of any other lesson more valuable to teach a child. ‘Knowledge is power’, ‘a good education will open doors’, or my personal favorite “don’t be a
How Do You Shop on the Web?
Think about how you get info off the web and what you do with it. Do you buy a car directly (a few) or do you “shop” for information, and then go kick the tires, dicker and deal.
Generally, you’ll buy based on these three levels of comfort
<Consider Maslow's hierarchy of needs -- once requirements for food and shelter are taken care of, you seek intellectual stimulation. On Maslow's pyramid, until you've found inner serenity somewhere near the top of the pyramid, you should ask the question, how is this job helping me advance my career?An easy way to measure this is to look at your resum?. Update it to reflect where you are today. Then identify
Generally, you’ll buy based on these three levels of comfort
1. You’ve done business with its brick-and-mortar or mail order operation (The Gap, Lands End).
2. You have faith in the legitimacy of the site based on reputation (i.e., Amazon.com).
3. The site is clear, the product meets your need and you feel it’s a fair deal.
Same thing with attendees. Except thatat a trade show, they’re not walking the aisles to just unexpectedly happen upon you. They have an agenda, and it’s often because of the Internet.
They have the list of exhibitors and have evaluated your firm by its web site. Now, at the show, they have the opportunity to meet with you first hand, to review literature, see demonstrations, sample product, test your knowledge, and be steps closer to closing a deal with you.
First Appearances Count
What happens if you don’t know what’s on your web site and the at
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/37893/suggestyou-EXHIBITORS--Check-Your-URL.html">EXHIBITORS - Check Your URL</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/37893/suggestyou-EXHIBITORS--Check-Your-URL.html]EXHIBITORS - Check Your URL[/url]
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