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Suggest You - Whats So Special About You? Defining Your USP
Branding, branding, branding. About every fifth newsletter or article I see online or in business journals has some spin on branding. How important it is. How it is a piece of intellectual property that must be leveraged and protected. How it must be investe
If there really is something unique about your product or service, by all
Setting up a quality childcare is only part of what’s needed to have a successful program. You also need to let parents know about your business. Since most home-based childcare providers do not have a lot of money to spend on advertising, a little
She is immediately greeted by 15 different widget companies, including yours. How does she go about making her selection? And what can you do to make her more likely to select you?
This is where your Unique Selling Proposition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she should choose your product or service over that of your competitor.
So, how do you determine yours?
First, you need to sit down and make a list of all the benefits of doing business with you, and those of your particular product or service. Be sure they’re really benefits, and not just features. Put yourself in your customer’s shoes: What does your widget do for her? How does it make her feel? What is the emotional payoff for her?
Next, you need to have a look at the competition. Is there any way your widget is different from theirs? What benefits are they stressing? What are they not talking about?
If there really is something unique about your product or service, by all
Hezbollah had won the media war in Lebanon over the Jewish state by using human shields and then crying into the cameras when those human shields were blown up by Israeli Air Force Attacks; pretty smooth move some say. Although if you consider the long-term
This is where your Unique Selling Proposition (USP) comes in. Your USP tells Ms. Prospect what is different about you, and why she should choose your product or service over that of your competitor.
So, how do you determine yours?
First, you need to sit down and make a list of all the benefits of doing business with you, and those of your particular product or service. Be sure they’re really benefits, and not just features. Put yourself in your customer’s shoes: What does your widget do for her? How does it make her feel? What is the emotional payoff for her?
Next, you need to have a look at the competition. Is there any way your widget is different from theirs? What benefits are they stressing? What are they not talking about?
If there really is something unique about your product or service, by all
As a salesperson or the owner of a small business, do you consider yourself to be qualified, experienced, and dependable? More importantly, have 95% of your customers had a satisfying experience doing business with you or your company? If your answer is ‘yes
So, how do you determine yours?
First, you need to sit down and make a list of all the benefits of doing business with you, and those of your particular product or service. Be sure they’re really benefits, and not just features. Put yourself in your customer’s shoes: What does your widget do for her? How does it make her feel? What is the emotional payoff for her?
Next, you need to have a look at the competition. Is there any way your widget is different from theirs? What benefits are they stressing? What are they not talking about?
If there really is something unique about your product or service, by all
Most residents of North Carolina who apply for individual health insurance apply for the innovative Blue Cross Blue Shield North Carolina (BCBSNC) Blue Advantage medical insurance plan. The Blue Advantage insurance plan is a PPO health insurance plan in
Next, you need to have a look at the competition. Is there any way your widget is different from theirs? What benefits are they stressing? What are they not talking about?
If there really is something unique about your product or service, by all
Business cards represent not only your business, but it also tells people your professionalism in the industry. In the business world today, the usage of business cards is far beyond just informing people who you are, it serves as one of the most cost-effect
If there really is something unique about your product or service, by all means focus on it. But it may be that your competition offers something very similar to you. That doesn’t mean that you can’t stand out. It just means that you have to find something to focus on that isn’t already being talked about.
Go back over your list and cross out the benefits your competition claims. From what’s left, pick out five or six of your strongest entries.
Now, sit down and take a look at your target customer. What are her core beliefs and desires? What keeps her awake at night? Find the benefit that speaks most directly to her.
Boil that benefit down into the shortest sentence possible. Make it tight, use action verbs if you possibly can, and make it catchy.
Congratulations! You now have a USP that can (and should) be used in every marketing communication you issue. And your prospect has a reason to choose you over the competition.
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