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Suggest You - Moving a Business Relationship from Free to Fee: Turning Strangers to Friends with Power of Freebies
As with any goal or activity to get any percentage chance of success, you need to know what success is.What are you aiming for? What is the purpose of beginning the activity? The same applies with projects.A project, be it a multi-million dollar construction development, or a scrapbook, needs to have an end point - that particular final event which marks completion. Whatever the scope the end point needs to be identified before the project begins. It could be domestic, a new kitchen installed, decorated and working; paint a bedroom; install a water heater
5 Reasons Why The F'REEBIE Is Good:
1. You're Paying Anyway...
You're usually paying to get people to do something that they'll initially resist. Give something for f'ree and they'll usually gladly give you useful information and permission to contact them in the future.
2. Everyone Loves a Bargain...
There was a time when being green or caring about the environment was practically frowned upon. Recycling was just a hassle not many could be bothered with and you really didn’t think twice about product manufacture or packaging. These days it’s trendy to be wearing recycled, organic, Fair trade T Shirts. Suppliers are joined green revolution and can supply organic t shirts, recycled pens, recycled pencils, recycled sticky notes, recycled pads to name a few with great success.There is a solution: Suppliers, distributors whose wide range of business gifts are all ma
In these next two issues we'll look at one of our favourite and most powerful tactics for attracting new leads and turning complete strangers into customers as efficiently and enjoyably as possible.
So buckle up and hang tight as we take another trip down the Lean Marketing Pipeline...
Whenever we attempt to attract new business, we're paying for the privilege. You're paying to educate, inform, attract and persuade. Right up to the point where they pay for the product or service you provide, you're parting with money and time in return for nothing but their attention.
So, if you're already giving all this time, energy and money away for f'ree then it's not going to hurt to give something away that they actually value, want and need. In fact doing this sets up a nice chain of events and really helps to move people through your relationship pipeline.
Believe it or not, people don't like being sold to. We like to believe that we make decisions based on rational thought. That we chose a particular course of action because we were shrewd and well-informed. We like to feel in control and expect to be treated respectfully.
Being sold on a freebie?
Well that's another thing entirely. If we're offered a f'reebie and it looks interesting enough then we'll take it. There's nothing wrong with being guided to something of value - we just don't usually like the hard sell.
So a f'reebie can be seen as a little sweetener for getting strangers into your pipeline or as a bonus incentive for people deciding to buy what you sell. We'll look at a few categories for the freebie, how you might use them in your pipeline and the pros and cons but first, let's just consider why a f'reebie is probably your most powerful persuasion tool.
5 Reasons Why The F'REEBIE Is Good:
1. You're Paying Anyway...
You're usually paying to get people to do something that they'll initially resist. Give something for f'ree and they'll usually gladly give you useful information and permission to contact them in the future.
2. Everyone Loves a Bargain...
P
Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing. Everything marketing does should ultimately work in concert to make a firm's brands more valuable. There are many different tactics and strategies that go into strengthening a brand name: advertising, promotions, public relations, and r
Whenever we attempt to attract new business, we're paying for the privilege. You're paying to educate, inform, attract and persuade. Right up to the point where they pay for the product or service you provide, you're parting with money and time in return for nothing but their attention.
So, if you're already giving all this time, energy and money away for f'ree then it's not going to hurt to give something away that they actually value, want and need. In fact doing this sets up a nice chain of events and really helps to move people through your relationship pipeline.
Believe it or not, people don't like being sold to. We like to believe that we make decisions based on rational thought. That we chose a particular course of action because we were shrewd and well-informed. We like to feel in control and expect to be treated respectfully.
Being sold on a freebie?
Well that's another thing entirely. If we're offered a f'reebie and it looks interesting enough then we'll take it. There's nothing wrong with being guided to something of value - we just don't usually like the hard sell.
So a f'reebie can be seen as a little sweetener for getting strangers into your pipeline or as a bonus incentive for people deciding to buy what you sell. We'll look at a few categories for the freebie, how you might use them in your pipeline and the pros and cons but first, let's just consider why a f'reebie is probably your most powerful persuasion tool.
5 Reasons Why The F'REEBIE Is Good:
1. You're Paying Anyway...
You're usually paying to get people to do something that they'll initially resist. Give something for f'ree and they'll usually gladly give you useful information and permission to contact them in the future.
2. Everyone Loves a Bargain...
The best thing that a handicapped person can do to improve his or her mobility is to get a wheelchair lift. For people, who because of their condition, finds it risky and difficult to climb up and won stairs, they should consider buying a wheelchair stair lift.Getting a home wheelchair stair lift is definitely much cheaper than moving into a one story house. Not all people are willing to move to a new residence just because of a disability or a handicap.If you are serious about buying a wheelchair lift, it is highly advisable that you seek professional advic
Believe it or not, people don't like being sold to. We like to believe that we make decisions based on rational thought. That we chose a particular course of action because we were shrewd and well-informed. We like to feel in control and expect to be treated respectfully.
Being sold on a freebie?
Well that's another thing entirely. If we're offered a f'reebie and it looks interesting enough then we'll take it. There's nothing wrong with being guided to something of value - we just don't usually like the hard sell.
So a f'reebie can be seen as a little sweetener for getting strangers into your pipeline or as a bonus incentive for people deciding to buy what you sell. We'll look at a few categories for the freebie, how you might use them in your pipeline and the pros and cons but first, let's just consider why a f'reebie is probably your most powerful persuasion tool.
5 Reasons Why The F'REEBIE Is Good:
1. You're Paying Anyway...
You're usually paying to get people to do something that they'll initially resist. Give something for f'ree and they'll usually gladly give you useful information and permission to contact them in the future.
2. Everyone Loves a Bargain...
Many managers and executives sabotage employee performance systematically and regularly.Why would they consciously or unconsciously sabotage organization success with this destructive management style? Change can be either a curse or a blessing. Most people fear, dislike and resist any change that they perceive threatens their security, future success or well being.Regardless of the best corporate intentions or agendas surrounding any change in policy, procedure, re-organization or expansion, employees from the boardroom to the lunchroom tend to think the w
Well that's another thing entirely. If we're offered a f'reebie and it looks interesting enough then we'll take it. There's nothing wrong with being guided to something of value - we just don't usually like the hard sell.
So a f'reebie can be seen as a little sweetener for getting strangers into your pipeline or as a bonus incentive for people deciding to buy what you sell. We'll look at a few categories for the freebie, how you might use them in your pipeline and the pros and cons but first, let's just consider why a f'reebie is probably your most powerful persuasion tool.
5 Reasons Why The F'REEBIE Is Good:
1. You're Paying Anyway...
You're usually paying to get people to do something that they'll initially resist. Give something for f'ree and they'll usually gladly give you useful information and permission to contact them in the future.
2. Everyone Loves a Bargain...
“I was starting to talk faster and faster to this young couple. Unfortunately, I had determined that they were just “tire kicking” and weren’t really ready for a home,” said my client.My home builder continued with his tale;"Without being rude, I was trying to send them on their way because another couple had been wandering through the model for about 10 minutes now and I was stuck with the young couple. After they left, I quickly walked through the model trying to track the other couple down. I abruptly walked into them and blurted out the deadly, “Do you have any
5 Reasons Why The F'REEBIE Is Good:
1. You're Paying Anyway...
You're usually paying to get people to do something that they'll initially resist. Give something for f'ree and they'll usually gladly give you useful information and permission to contact them in the future.
2. Everyone Loves a Bargain...
People who found the f'ree information useful will probably tell their contacts how to get hold of the same information. This applies equally to potential customers, the press, resource guides and websites. You can get a lot of unpaid sales-people on your side with very little effort.
3. Humans Are Generally Reciprocal...
You scratch my back and I'll scratch yours is the mantra for many animals but especially humans. Many of us even have an aversion to being 'indebted' and may go out of our way to ensure our 'debts' are repaid. Potential customers might just be tempted to give their business to you over a competitor, because they 'owe you one'. Once they've made the decision all you have to do is deliver what you promised.
4. Feel Good Marketing...
By deciding to give away information to others without expectation of reward you'll feel good. For those people who've always thought marketing was a form of manipulation then approaching the process from a place where you give first can make the whole process far more pleasant.
5. You Look Like A Hero...
If you provide something truly useful and don't even expect payment then people will think you're a trustworthy character. If you provide big value without asking for a penny in return you could look like a hero. People look to, trust and admire heroes. It's good for business to have your customers looking to you, trusting you and admiring your work don't you agree?
In the next issue I'll give you ideas for creating powerful freebies of your own. But as a really easy start to get you into the spirit of things why not just share something of ours for free with your contacts today? I've found that pointing someone you've recently met to some useful information is a great way to start a new relationship off on the right foot.
You cou
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