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  • Suggest You - The Hidden Competition: Avoiding the 2 Most Common Competitors

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    he's had so much advice. You can help him - make life simple. Take away the risks.

    There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing co

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    There are really only two types of competitor:

    1. Obvious

    2. Hidden

    The obvious competitors are, well, obvious! You'll probably know who they are. You might even meet up for a drink with them and bump into them at networking events. You'll have analysed their offerings and differentiated yours. You know these guys. In fact if you're a Lean MarketerTM you probably know them better than they know themselves!

    But what of these "hidden" competitors? Well, you know these too. They're: Mr Do Nothing and Mrs Do It Myself.

    Mr Do Nothing - this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of inactivity. He's too afraid to do anything because he's had so much advice. You can help him - make life simple. Take away the risks.

    There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing com

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    for a drink with them and bump into them at networking events. You'll have analysed their offerings and differentiated yours. You know these guys. In fact if you're a Lean MarketerTM you probably know them better than they know themselves!

    But what of these "hidden" competitors? Well, you know these too. They're: Mr Do Nothing and Mrs Do It Myself.

    Mr Do Nothing - this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of inactivity. He's too afraid to do anything because he's had so much advice. You can help him - make life simple. Take away the risks.

    There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing co

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    obably know them better than they know themselves!

    But what of these "hidden" competitors? Well, you know these too. They're: Mr Do Nothing and Mrs Do It Myself.

    Mr Do Nothing - this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of inactivity. He's too afraid to do anything because he's had so much advice. You can help him - make life simple. Take away the risks.

    There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing co

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    this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of inactivity. He's too afraid to do anything because he's had so much advice. You can help him - make life simple. Take away the risks.

    There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing co

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    he's had so much advice. You can help him - make life simple. Take away the risks.

    There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing comes along. He can't decide now because next week there might be something different. He might meet someone who's cheaper, faster, bigger, better next week.

    Mr Do Nothing quite often turns into a desperate prospect. He's waited so long that now it's actually urgent. He needs you NOW! Remember what I said about desperate people? Avoid them unless you want future misery.

    Now, Mrs Do It Myself is a different kettle of fish. Quite often she'll start out as your curious prospect too. However, she has a very different agenda, she's information gathering. That way, when she does do it herself, she'll have picked the brains of all the best people around - in other words you!

    How do you work out whether a hidden competitor is lurking? By

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