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  • Suggest You - 7 Tips for Testing Your Sales and Marketing

    Marketing Lies
    I keep reading articles on marketing that seem to be written by aliens.I don't mean to be arrogant here, but why is it that the advertising and marketing community permits this constant flow of misleading information to be passed around like some mind-bending drug at a fraterni
    , so use them sparingly. For example, you could have a window pop up only the first time someone visi
    Franchises-Exit Strategy
    At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their business would fail, and in fact all businesses are bound for failure. Needless to say, there were a few shocked faces in th
    One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.

    1. Try using the occasional pop-up window to get more subscribers to your newsletter. Some people *really* hate these, so use them sparingly. For example, you could have a window pop up only the first time someone visi

    Bar Code Labels: A Guide
    Bar code labels are tags that contain encoded information. They are used to identify and list inventories in businesses that use a large number of goods. They are made of paper, vinyl, plastic or metal and have an adhesive surface underneath by which they can be affixed to the surface
    me for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.

    1. Try using the occasional pop-up window to get more subscribers to your newsletter. Some people *really* hate these, so use them sparingly. For example, you could have a window pop up only the first time someone visi

    The Future of Innovation- A Conversation with Business Consultant Praveen Gupta
    >Praveen Gupta is president of Accelper Consulting in Schaumburg, IL, and an adjunct professor of business innovation at the Illinois Institute of Technology's Center for Professional Development. He has written several books on Six Sigma, business innovation and corporate performance
    xperiment. Testing and experimentation are crucial to increasing your profits.

    1. Try using the occasional pop-up window to get more subscribers to your newsletter. Some people *really* hate these, so use them sparingly. For example, you could have a window pop up only the first time someone visi

    Marketing for the Amateur
    Not everyone is a marketing guru. Even some who claim to be. But that’s another story for another time. The goal here is to provide some basic help for the growing number of small business owners – many with start-up ventures – who have to market their own products and services
    occasional pop-up window to get more subscribers to your newsletter. Some people *really* hate these, so use them sparingly. For example, you could have a window pop up only the first time someone visi
    Selling on the Internet: Who Said What?
    As many of you know, newly-wed Corey Rudl was killed last year in a race car accident in California. The young Canadian Internet guru started selling automobile parts and a related e-book. He later created the Internet Marketing Center in Washington State now operated by Derek Gehl., so use them sparingly. For example, you could have a window pop up only the first time someone visits your site ... or you could have one appear whenever someone leaves your site. Try different scenarios to see what works best.

    2. Change the price of your product and see what impact it has on sales. Even if your sales drop, you may still come out ahead when it comes to profits. Note: your sales may not drop at all; I increased the price of my own booklet from $12.95 to $19.95 and sales stayed

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