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    3 Lessons About Meetings from the Forest
    Here are three lessons about meetings that came from a walk through the forest.1) Giant SequoiasThese marvelous trees are a living example that some things take time.True, we need to work with a sens
    my greatest setback?

    It wasn’t the people who declined my overtures. My greatest setback was getting out of rhythm in my work because I ran out of good prospecting lists.

    But that’s good news! I’ve identified the challenge and I can zoom in on it and fix it.

    After examini

    Direct Mail for Fast Food Restaurants
    Fast Food Restaurants know that they need to be on very busy corners in order to get the impulse eater to come in and buy a Sandwich, Hamburger, Chicken, Pizza, Taco or whatever. The spend lots of money on landscaping, l
    Have you ever heard of the 125% rule at universities?

    It says professors cannot moonlight at an outside job, like consulting, and earn more than 25% of their university-based pay.

    So, even celebrity teachers who bring in $100,000 cannot earn more than $25,000 on the outside.

    Any rule that restricts us from making as much money as we want to earn and are capable of earning, makes me nuts. I relish being in control of my wages and my wealth.

    And I’ve found the best way to control both is through cold calling, picking up the telephone and reaching out and selling people.

    In the wee hours this morning, I was writing down my achievements over the last two weeks and really, I got the greatest thrills and the best results from the cold calls I made.

    (1) I enlisted four more universities to offer my seminars, including two that are among the top-ranked in the United States.

    (2) I successfully inaugurated a new topic, and its initial sales are very promising.

    (3) I successfully broke through to some of the most senior executives at corporations that are considered impenetrable fortresses.

    What was my greatest setback?

    It wasn’t the people who declined my overtures. My greatest setback was getting out of rhythm in my work because I ran out of good prospecting lists.

    But that’s good news! I’ve identified the challenge and I can zoom in on it and fix it.

    After examinin

    Your Attitude Is Screaming
    There is more attitude around than the 'traditional 'positive / negative attitude. This issue's topic will expose you to the other kind of attitude. You will also learn about the significant role attitude in the making y
    >

    Any rule that restricts us from making as much money as we want to earn and are capable of earning, makes me nuts. I relish being in control of my wages and my wealth.

    And I’ve found the best way to control both is through cold calling, picking up the telephone and reaching out and selling people.

    In the wee hours this morning, I was writing down my achievements over the last two weeks and really, I got the greatest thrills and the best results from the cold calls I made.

    (1) I enlisted four more universities to offer my seminars, including two that are among the top-ranked in the United States.

    (2) I successfully inaugurated a new topic, and its initial sales are very promising.

    (3) I successfully broke through to some of the most senior executives at corporations that are considered impenetrable fortresses.

    What was my greatest setback?

    It wasn’t the people who declined my overtures. My greatest setback was getting out of rhythm in my work because I ran out of good prospecting lists.

    But that’s good news! I’ve identified the challenge and I can zoom in on it and fix it.

    After examini

    The Seduction of Emotional Copy ...
    ABC Company has sent you a one-page prospecting letter. It's an invitation to a workshop. It opens like this:"Dear Mr. Yan,"My name is Jane Doe. I am writing you today as a representative for ABC Company. A
    nd selling people.

    In the wee hours this morning, I was writing down my achievements over the last two weeks and really, I got the greatest thrills and the best results from the cold calls I made.

    (1) I enlisted four more universities to offer my seminars, including two that are among the top-ranked in the United States.

    (2) I successfully inaugurated a new topic, and its initial sales are very promising.

    (3) I successfully broke through to some of the most senior executives at corporations that are considered impenetrable fortresses.

    What was my greatest setback?

    It wasn’t the people who declined my overtures. My greatest setback was getting out of rhythm in my work because I ran out of good prospecting lists.

    But that’s good news! I’ve identified the challenge and I can zoom in on it and fix it.

    After examini

    Supervisor Training: Supervisors Lead the Way
    Most of us know from personal experience that supervision is not easy. A lot of research supports the fact that supervision, or the lack of it, is one of the primary reasons why talented people leave an organization. S
    e among the top-ranked in the United States.

    (2) I successfully inaugurated a new topic, and its initial sales are very promising.

    (3) I successfully broke through to some of the most senior executives at corporations that are considered impenetrable fortresses.

    What was my greatest setback?

    It wasn’t the people who declined my overtures. My greatest setback was getting out of rhythm in my work because I ran out of good prospecting lists.

    But that’s good news! I’ve identified the challenge and I can zoom in on it and fix it.

    After examini

    Can Your Corporate Policy Pass the Monkeys, Bananas, and Water-spray Experiment?
    Five monkeys were placed in a cage. A banana was hung on a string and a ladder was placed below it. Each time one of the monkeys started climbing the ladder, all the monkeys were sprayed with a blast of cold water. This
    my greatest setback?

    It wasn’t the people who declined my overtures. My greatest setback was getting out of rhythm in my work because I ran out of good prospecting lists.

    But that’s good news! I’ve identified the challenge and I can zoom in on it and fix it.

    After examining my percentage of effectiveness in opening new accounts I determined my “hit rate” is very respectable. From an economic standpoint, cold calling is paying its own way, and then some.

    My breakthrough is appreciating that I can’t wait to cold call again, when the sun rises, and that is a beautiful feeling!

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