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Suggest You - “Sing Like Sinatra“ Top Consultant Advises Sales & Customer Service Script Users
A good question and certainly research suggests it is possible. But there is an element of chance, creative thinking and perseverance required if you are going to be one of the few that make there fortune. Alex Tew has been the most recent successful example of a young lad making his
They don’t quite get the fact that they, too need to make the scripts that have been written by other people, “their own.”
Instead of trying to find their own voices within the scripts, they reject, out of hand the very idea that they need one in order to be as effective as possible with customers and prospects.
They believe “winging-it,” using
A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to create a more harmonious work environment.In theory, it makes sense. Most of us have gone into business for ourselves to hav
Though he had crooned countless hits as a solo act, and later in duets with people as varied as Bono, Celine Dion, and Charles Aznavour, it was “My Way” that symbolized Sinatra’s bigger-than-life persona and many gifts.
Sinatra didn’t write that song.
Paul Anka, another former teenage heartthrob wrote it for The Chairman of The Board, as Sinatra was known to his Rat-Pack pals.
I heard Anka perform it once, but he didn’t come close to capturing the magic of Sinatra’s sage-like interpretation.
Sinatra made the song his own, as so many of the greats do.
And once this functional “ownership” happens, the real composer doesn’t matter. He moves offstage, far from the glow of appreciation and acclaim that the performing artist brings to the work.
Salespeople, telemarketers, and customer service people are increasingly being called upon to “sing songs” other composers have written for them.
Whether they’re called scripts, call guides, or call paths, these are compositions that also need to be performed with the right text, tone, and timing. They must be brought to life as artistically as possible, so they’ll ring true to their audiences.
But in my decades of experience in sales, service, management, and consulting, I’ve always been amazed by the naivet? of front line personnel when it comes to understanding their performance duties.
They don’t quite get the fact that they, too need to make the scripts that have been written by other people, “their own.”
Instead of trying to find their own voices within the scripts, they reject, out of hand the very idea that they need one in order to be as effective as possible with customers and prospects.
They believe “winging-it,” using a
Welding is much more than taking two joints and soldering them together. It's a precise trade that requires proper training and education to perform safely and accurately. There's nothing "simple" about welding and, in fact, it can be quite a dangerous undertaking. Considering this, we
Paul Anka, another former teenage heartthrob wrote it for The Chairman of The Board, as Sinatra was known to his Rat-Pack pals.
I heard Anka perform it once, but he didn’t come close to capturing the magic of Sinatra’s sage-like interpretation.
Sinatra made the song his own, as so many of the greats do.
And once this functional “ownership” happens, the real composer doesn’t matter. He moves offstage, far from the glow of appreciation and acclaim that the performing artist brings to the work.
Salespeople, telemarketers, and customer service people are increasingly being called upon to “sing songs” other composers have written for them.
Whether they’re called scripts, call guides, or call paths, these are compositions that also need to be performed with the right text, tone, and timing. They must be brought to life as artistically as possible, so they’ll ring true to their audiences.
But in my decades of experience in sales, service, management, and consulting, I’ve always been amazed by the naivet? of front line personnel when it comes to understanding their performance duties.
They don’t quite get the fact that they, too need to make the scripts that have been written by other people, “their own.”
Instead of trying to find their own voices within the scripts, they reject, out of hand the very idea that they need one in order to be as effective as possible with customers and prospects.
They believe “winging-it,” using
Metal detectors come with a control box that contains the circuitry, controls, speaker, batteries and the microprocessor; a shaft that connects the control box and the coil; a search coil that actually senses the metal; and a stabilizer that keeps the unit steady as it is moved. The pe
Salespeople, telemarketers, and customer service people are increasingly being called upon to “sing songs” other composers have written for them.
Whether they’re called scripts, call guides, or call paths, these are compositions that also need to be performed with the right text, tone, and timing. They must be brought to life as artistically as possible, so they’ll ring true to their audiences.
But in my decades of experience in sales, service, management, and consulting, I’ve always been amazed by the naivet? of front line personnel when it comes to understanding their performance duties.
They don’t quite get the fact that they, too need to make the scripts that have been written by other people, “their own.”
Instead of trying to find their own voices within the scripts, they reject, out of hand the very idea that they need one in order to be as effective as possible with customers and prospects.
They believe “winging-it,” using
Businesspeople routinely hand out business cards to prospective customers, colleagues, and social acquaintances, both as a marketing technique and for an easy way to keep in touch.Possibly because of the popularity of business cards, personal calling cards, which in decades past
But in my decades of experience in sales, service, management, and consulting, I’ve always been amazed by the naivet? of front line personnel when it comes to understanding their performance duties.
They don’t quite get the fact that they, too need to make the scripts that have been written by other people, “their own.”
Instead of trying to find their own voices within the scripts, they reject, out of hand the very idea that they need one in order to be as effective as possible with customers and prospects.
They believe “winging-it,” using
How many times have you heard someone say, "Just put it on your resume. There's no way they're going to find out"?It is tempting to put little white lies on your resume. These might include overstating your knowledge of required software ("If they call me, I'll teach myself over
They don’t quite get the fact that they, too need to make the scripts that have been written by other people, “their own.”
Instead of trying to find their own voices within the scripts, they reject, out of hand the very idea that they need one in order to be as effective as possible with customers and prospects.
They believe “winging-it,” using a random patter that has been crudely fashioned, is going to outperform the script of an accomplished sales or service “composer.”
They would be wise to study Sinatra, who by no means had the most beautiful voice of his generation.
But he had a unique and compelling style that he brought to his work.
It doesn’t matter who writes your tunes. It’s your job to make them hits!
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