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Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it’s a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.Why is it vital to put yourself in the news?Because most of us attend differently to the news than we do to advertisements. We make certain assumptions about the news, for ex

n apparent need for their products and service.Their objective is to convince every one of them to grant them an

Could Logo Controversy Be Good For The Games?
Could logo controversy be good for the Games? The saga over the new London 2012 Olympic brand continues with media attention over the controversy spreading worldwide and generating over 1 million visitors to the London 2012 website.The popularity of the new design is universally low, with the ‘scrap the logo’ petition closed after receiving nearly 50,000 votes for fear that it might d

I've never met a salesperson who did not experience a fear of cold calling at one time or another. Almost all of them have their reasons for being reluctant to make cold calls, and most of them have no idea what really causes it. Their are two basic reasons for the fear of cold calling. Both are easy to cure if you know how.

1. The Experience of Repeated Failure

Most salespeople set out to contact a large number of people who have an apparent need for their products and service.Their objective is to convince every one of them to grant them an

A Startup Never Closes
When it comes to a startup, the luxuries shared with established companies are few and far between. Chief among them is the luxury to close at the end of the day. Big companies have the benefits of capital, customers and receivables. Startups, on the other hand, have jack squat. They need to work twice as hard to make half as much, and even then they’re not working nearly enough.If yo

them have their reasons for being reluctant to make cold calls, and most of them have no idea what really causes it. Their are two basic reasons for the fear of cold calling. Both are easy to cure if you know how.

1. The Experience of Repeated Failure

Most salespeople set out to contact a large number of people who have an apparent need for their products and service.Their objective is to convince every one of them to grant them an

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he'll start talking about.)Much of that reputation comes from radio being tough to track. On one hand, radio does work. Bu

s it. Their are two basic reasons for the fear of cold calling. Both are easy to cure if you know how.

1. The Experience of Repeated Failure

Most salespeople set out to contact a large number of people who have an apparent need for their products and service.Their objective is to convince every one of them to grant them an

This Is Your Year To Be BOLD!
WOW!! Can you believe it is 2006?Doesn't it seem like yesterday that we were drinking champagne bringing in the new century??6 years have gone by since then. What have YOU filled them with?This Is Going To Be Your Felt-Marker Year!You've seen them - those fabulous huge felt markers that little kids love coloring with. They leave a BOLD mark!One thing

The Experience of Repeated Failure

Most salespeople set out to contact a large number of people who have an apparent need for their products and service.Their objective is to convince every one of them to grant them an

Eliminate 20th Century Problems by Becoming a 21st Century Enterprise
We all have experience with unsolvable performance problems that plague the 20th century enterprise.- Periodic reorganization and upheavals, because the business is not organized- Faulty investment analysis because benefits cannot be itemized- Unbeneficial capital development, because unknown benefits are not managed to gain the return- Unmanaged capital, intangib

n apparent need for their products and service.Their objective is to convince every one of them to grant them an appointment.

Let's assume that you contact 50 people a day and average 2 appointments. In your business, that may be a very good result. Nevertheless, you have the experience of repeated failure because you tried to convince all of them and you failed to meet your objective of 48 out of 50 calls.

The Cure - Change Your Objective. Your new objective is to make appointments only with High Probability Prospects - and to disqualify ever

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I know it sounds crazy but there is a method to the madness of picking the right file for your graphics. With so many to choose from it can be down right confusing. Reading this article will help you sift through the alphabet soup of choices and save you time, money and aggravation later.

Entry level jobs are not always the most attractive, but with a little careful planning, graduates can use them to reach their goals.

Are you giving your prospects and clients the motivation they need to be thrilled with you and send business your way again and again? Find out what romance has to do with your small business marketing.

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