Suggest You - Business

Are You Fired? Don't Panic!
Panic could grip you when you first hear that you are fired. Although it is the most natural reaction, panicking, especially when you need to think rationally, could potentially rob you of the opportunity to turn tables in your favor.No Job Loss Is a Sudden DevelopmentIf you look back at the events that led to your firing, you would see that it was not a sudden event. However, this is not to suggest that you had to have done something to save your job as in most cases it is a futile exercise once management decides on who stays who goes.On the other hand, as things become clear, you should realize that panicking only leads to self-pity and skepticism. These are the fe

book you just can’t help but read the biography. This page should be about your expertise and why you are qualified to be speaking about your product/service. In it you should communicate to your prospect that you are not just another salesperson but someone that can bring great value to them. Explain your credentials, but more importantly tell a little history of how you came about working in your industry, and make it as personable as you possibly can. Be humble, speak softly but carry a big stick, or be prepared for this technique not to work. No one really wants a conceited BMOC (big man or woman on campus) as their sales rep.

To see a sample of my bio go to: www.emdco.com/mediaroom.html

• Move your prospect to YES. The Q&A page. Here’s where you list the 10 most comm

3 Proven Ways to Dramatically Increase Your Sales through Flyer Advertising
Flyer advertising is a very good method of advertising. It brings your company brand right to the doorstep of every individual. Whether you are from a big firm or small one, flyer advertising will definitely increase your business position, public awareness of your company and most importantly, boost your sales.I have given consultations on flyer designs for companies and see their sales increase a few folds. I will share my pointers of successful flyer advertising strategies in this article. I will share with you 3 proven ways to dramatically increase your sales through flyer advertisements.A Strong and Impactful HeadlineYour headline needs to be a strong and

There it is again. Your biggest hurdle to getting appointments. The telephone seems to be sitting there on your desk mocking you as if it knows you just hate to pick it up and use it to ask for an appointment with your prospects. You wish you had some way to make the experience of lead generation more enjoyable by sending something out to your prospect first and yet you know that most of your efforts have been costly, time-consuming, and ineffective. It’s now another Monday and you have to fill your week with appointments or else you’re out of a job or out of business

Guess what? There is a way to make those cold calls warmer, enjoyable, and more productive. It just takes a little creativity to warm up the coldest prospect and get them talking to you on the phone. It doesn’t cost much to do and if done correctly can earn you as high as a 40-50-60% appointment ratio or higher.

Today’s business prospects are hungry for information, but they are just too busy from job demands that most just want to eliminate you as quickly as possible. That’s why the “Prospect Release” fits the bill when it comes to lead generation. Getting the attention of your prospect and getting them to meet with you will become much easier.

The “Prospect Release” is simply an adaptation of the press release along with a few other pages of attention-grabbing material. The idea is to deliver enough interesting and stimulating information to your prospect that they actually look forward to your call for an appointment.

Striking Gold

So what is a “Prospect Release” and how do you use it?

The “Prospect Release” is comprised of 4 pages that are either mailed or faxed to your prospect. They are: the prospect/press release; a biography; a question and answer sheet, and a cover page which is optional. Each one serves an important purpose that shows how much you understand your prospect and how well you can deliver a knock-out solution for them and their company.

• Hook them with a WOW headline. One of the pages you will be sending is a prospect/press release. This page should look like a regular press release only from the standpoint of having your name and contact information appearing at the top of the page – that’s it. The key is to include a headline that captivates your prospect and shows how another client in your prospect’s industry solved a problem. Make it interesting and about something that your prospect wants. The rest of the release should really be a story about one of your customers and how your product/service solved a problem. The key is to not make it sound like a sales pitch – it has to be about your client. Make sure that you double space the complete release. Almost all busy prospects want to know what you can do for them quickly. Less is more. If you can’t tell a story in 3 double-spaced paragraphs that makes them want what you sell, then they won’t want to meet you.

• Tell a story about yourself. Now it’s time to sell you in a small way. Ever notice how much you like to read the short biography that’s located in the inset cover page of books in general? Even if you don’t skim the contents of the book you just can’t help but read the biography. This page should be about your expertise and why you are qualified to be speaking about your product/service. In it you should communicate to your prospect that you are not just another salesperson but someone that can bring great value to them. Explain your credentials, but more importantly tell a little history of how you came about working in your industry, and make it as personable as you possibly can. Be humble, speak softly but carry a big stick, or be prepared for this technique not to work. No one really wants a conceited BMOC (big man or woman on campus) as their sales rep.

To see a sample of my bio go to: www.emdco.com/mediaroom.html

• Move your prospect to YES. The Q&A page. Here’s where you list the 10 most comm

Expressing Your Brand in 60 Seconds or Less!
Each week, small business owners gather in droves to the equivalent of the office water cooler – the networking event. Dressed in our most impressive garb, we make our way through the crowd anxiously preparing to answer the inevitable question, “what do you do?” While some enjoy the hunt for new connections others would rather spend an afternoon with a dentist drill than introduce themselves to someone new. Whatever camp you reside in, the #1 most effective way to get the word out about your business is networking. It’s inexpensive, and when executed correctly, your best means of advertising your brand. Power networkers abide by a few simple networking commandmen

uch to do and if done correctly can earn you as high as a 40-50-60% appointment ratio or higher.

Striking Gold

So what is a “Prospect Release” and how do you use it?

To see a sample of my bio go to: www.emdco.com/mediaroom.html

• Move your prospect to YES. The Q&A page. Here’s where you list the 10 most comm

Telephone Techniques
TELEPHONE TECHNIQUESSelling face to face is different from selling on the telephone. The main role of a telesales person is to generate sales either from incoming calls or by outbound calling. In some the objective is to make appointment and in others it is to make appointments for the direct sales force.There are key personal qualities that are essential for phone work1. Self Motivation 2. Determination 3. Sense of Humour 4. Self Esteem 5. Professionalism 6. Enthusiasm 7. Persistence 8. Flexibility 9. Quick thinking 10. Thick skinnedThe Customer judges the company by1. How quickly the telephone is an

you use it?

To see a sample of my bio go to: www.emdco.com/mediaroom.html

• Move your prospect to YES. The Q&A page. Here’s where you list the 10 most comm

What Says More to Employers – Your Resume or Your Web Page?
Everyone is connected digitally. Your resume may say a lot about you, but does your web page say more to an employer than you want them to know? Your resume may become a waste of paper if an employer performs a simple Google search and learns that you drink too much, are promiscuous, steal or even worse.Don't make the mistake of thinking a prospective employer isn't going to check up on you. They will. They do.If you have been sending out a lot of resumes, but not receiving any phone calls for interviews, you should probably start asking yourself some questions. You goal is determining what it is that is disqualifying you from making the desired impact you are trying to

problem. Make it interesting and about something that your prospect wants. The rest of the release should really be a story about one of your customers and how your product/service solved a problem. The key is to not make it sound like a sales pitch – it has to be about your client. Make sure that you double space the complete release. Almost all busy prospects want to know what you can do for them quickly. Less is more. If you can’t tell a story in 3 double-spaced paragraphs that makes them want what you sell, then they won’t want to meet you.

To see a sample of my bio go to: www.emdco.com/mediaroom.html

• Move your prospect to YES. The Q&A page. Here’s where you list the 10 most comm

Changing Business: More Media Covering Fewer Stories
We’ve noticed that while there are increasing numbers of news media outlets, the numbers of stories being reported on is actually less.This year’s “State of the News Media” report from the Project for Excellence in Journalism calls this “the new paradox of journalism... more outlets covering fewer stories.” Simply put, increasing numbers of news media outlets – print, electronic and online -- are thinning out the audience, thus reducing the number of journalists each outlet can afford to have.Having more media outlets with fewer reporters each is redefining the relationship between the business press and the institutions they cover. On a national level, corporate newsmakers

To see a sample of my bio go to: www.emdco.com/mediaroom.html

• Move your prospect to YES. The Q&A page. Here’s where you list the 10 most common questions and give them the answers. You can even address some common objections by rephrasing them as questions and providing the answer. Let’s face it all your prospect really cares about at this stage of the game is that they can disqualify you so they don’t have to waste their time. You will be much better off if you can address what is really on their minds right from the beginning. And the Q&A can actually save you time in the sales cycle. It shows that you have nothing to hide and can be trusted.

• Make them feel even more important. The cover sheet (optional). Use this page when you’re trying to be even more personal when faxing out your prospect release. A short hand-written note with the prospect’s name and a signature communicates that this is not a mass mailing. I usually write a note that says something like, “Ms. Jones, I thought you might be interested in how a fellow technology company was able to increase their b2b lead generation by 43%.” Sincerely, David

Don’t use company letterhead. My research shows that plain vanilla is the way to go. Any logos or corporate names will defeat the significance of your message. The idea is to be different. How many of your prospects get handed a press release with a personalized cover letter?

Now that you have the essentials down, work on writing your copy. It should be all about your prospect and their industry. When it comes time to follow-through with a call, all you have to do is introduce yourself as the one that sent the fax and ask for the appointment.

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It is crucial for you to be able to anticipate different types of questions that may come up in an interview. This article categorizes them into three different types.

The industry of traveling nurses has picked up and the number of companies has soared in recent years. With the United States of America and Canada experiencing a shortage in for the past couple of years, traveling nurse companies are appearing in large numbers. Within the United States and Canada, these companies search for nurses and send them to medical centers and hospitals that are in need of and lack manpower. The nurses who are sent to different locations enjoy a lifestyle of traveling and lucrative pay. They are also given medical, health, life, dental and vision insurance, with food and lodging allowances, and an all-expense paid trip to their destination. They may even be given a retirement package. Some companies offer allowances for continued education. Wanting to stock up on their manpower, companies offer loyalty and referral bonuses to encourage their current nurses to stay while looking for more health-care professionals.

Discuss, listen, and learn. In an appraisal interview, attitude and wording are essential. Here is what you should and shouldn't say; what insight you should give and expect; and how to improve job performance quality.

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Suggest You - Discover the 3 Essential, and 1 Optional, Elements That Guarantee More Appointments

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