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    Build Your Sales Force With Words
    Have you ever been browsing through a magazine or catalog when one advertisement just catches your eye and makes you keep reading simply because of how enticing it's written? Have you ever bought something you may have thought to be silly or unnecessary beforehand just because this same enticing ad changed your mind about the product?This is the result of good copy. In other words - the words written to promote an idea, business, person or opinion. The main purpose of copywriting is to persuade the reader to take action. This could be anything from buying a product, subscribing to a newsletter, casting a vote, or simply just seeing things from the copywriter's vie
    ow and look back at today, what would you tell yourself about today. How important are the stressful situations you face right now in your life? Would today even be that important in your overall success? Five years into the future, would you still be thinking about your favorite sports teams’ loss of five years ago, or the price of gasoline?

    Think about what life will be like five years into the future. Think about your victories, your goals and your hope.

    The Teeter Totter Exercise:

    Take three slow deep breaths. As you inhale slowly, breathe deeply from the bottom of your lungs. Before you exhale, hold your breath for a few moments and then exhale very slowly. Push all of the tension out of your lungs.

    See yourself on the teeter totter flying higher in the air. Think about hope. Think about your specific goals and feel in your mind, your heart and your body that you have already achieved your goals.

    Summary:

    Stress and hope are constantly competing on your teeter totter of life. Stress al

    Sending Mixed Signals Can Send Your Clients Away
    I call it the "wave and roll."You walk up to an intersection. You look both ways before you cross when you make eye contact with an oncoming vehicle. You meet the gaze of the driver. Politely and legally, he invites you to cross first. As you enter the crosswalk, you notice that he continues rolling toward the intersection with no reduction in speed.How safe do you feel?Your clients—remember those who you are supposed to protect—have a similar experience when you send them incongruous messages. Step into their shoes for a minute. Do you remember the last time you were frustrated with the service you received? Did they promise the moon and then delive
    Why do you want to annihilate stress? The best reason for annihilating stress is because when you are in a stressful situation, you lose hope. You lose focus on your goals. If you are a business professional responsible for bringing in new business, you may feel you want to give up.

    Stress and hope sit at opposite ends of a teeter totter.

    Do you remember when you where a small child playing on a playground at school. Many schools provided equipment for exercise. One of these pieces of equipment was a teeter totter. A teeter totter or seesaw as it is known in some places is simply a board balancing on a fulcrum with a place to sit at each end.

    Two children sit on a teeter totter with the heaviest child sitting first in order for the lighter child to take a seat on the other end to balance out the load. They alternatively shift their weight to cause their seat on the teeter totter to go up and down.

    Stress and hope work the same way as the two children conducting the balancing act on the teeter totter. Stress or fear as it is more accurately defined, and hope, or goals as it is more accurately portrayed, sit at opposite ends of the teeter totter.

    As one end goes up the other end goes down. As stress increases its end goes higher in the air and hope goes down. As hope climbs higher in the air, stress goes down. Stress and fear are always opposing hope and goals.

    It seems accurate that we need to annihilate stress and fear in order to elevate our hope and our goals.

    I remember the movie the “Shawshank Redemption” where the wrongly imprisoned character, Andy, told the other inmates that hope was something no one could take away from you. He said “hope is a good thing, maybe the only thing.”

    We begin our lives here on earth, knowing that we could die or be incapacitated at any moment. This is why stress or fear is always near the surface of our thoughts. The major thing that keeps us going is “hope;” hope for good health, hope for enjoyable relationships, hope for positive achievements and hope for enough money to pay for all of our desires.

    To the degree that we can diminish stress and fear, we can elevate our goals and elevate hope. Is it difficult to keep hope alive while eliminating stress and fear? Yes it is difficult.

    Fear is always appealing to our senses. Advertisers for example focus on our fears.

    I remember an automobile commercial that started out by two guys arguing in the car and then an accident ensued. The two men were okay but shaken up visibly by the accident. Anyone watching the commercial can identify with the fear and stress associated with the accident.

    Television newscasts focus on several fearful, stress causing events before they get to the sports news, business news or weather. Viewers become hooked on these stressful situations as they arrive home from work and while watching television.

    Through all of our entertainment options we observe stress and fear. Words to incite fear are abundant in our spectator sports.

    Think about the words and phrases you hear by sports commentators. Think about words and phrases like, “sudden death,” “elimination round,” “Yankees murder Red Sox,” “Spurs defeat Suns.”

    The overwhelming majority of sports fans are affected by these terms because they are supporting “losing teams.” There is usually only one world champion in any given sport, meaning all of the rest of the sports fans “feel stress and the agony of defeat.” We experience the other end of the teeter totter as we lose hope.

    Do you think we may carry some of this loss of hope into our jobs and our personal lives?

    We are so used to being motivated by fear and stress that even our leisure time activities reflect it. Isn’t that a shame?

    Always remember these statements: “When we are playing on the teeter totter, stress is at one end and hope is at the other end.” “We need to develop a quiet confidence to move our minds and bodies in the direction of hope.”

    What is your ultimate goal? Where do you want to be in five years? If you could time travel to a place in your life five years from now and look back at today, what would you tell yourself about today. How important are the stressful situations you face right now in your life? Would today even be that important in your overall success? Five years into the future, would you still be thinking about your favorite sports teams’ loss of five years ago, or the price of gasoline?

    Think about what life will be like five years into the future. Think about your victories, your goals and your hope.

    The Teeter Totter Exercise:

    Take three slow deep breaths. As you inhale slowly, breathe deeply from the bottom of your lungs. Before you exhale, hold your breath for a few moments and then exhale very slowly. Push all of the tension out of your lungs.

    See yourself on the teeter totter flying higher in the air. Think about hope. Think about your specific goals and feel in your mind, your heart and your body that you have already achieved your goals.

    Summary:

    Stress and hope are constantly competing on your teeter totter of life. Stress al

    The Lost Society II - The Plight of Low-Wage Workers
    The PresentIn today’s society, there is a lot of talk about companies down sizing, the plight of social security (the lack of), medicare, and the need for people to shore up their retirement account if they even have one. All the bad news of these situations is enough to give anyone a panic attach especially if you are an employee with a low paying job.The PlightFor low-income earners just having a savings and a checking account with more than a fair amount of funds in them is next to impossible when everything they earn goes toward just trying to maintain a roof over their head and food on the table to feed themselves and possibly a f
    fear as it is more accurately defined, and hope, or goals as it is more accurately portrayed, sit at opposite ends of the teeter totter.

    As one end goes up the other end goes down. As stress increases its end goes higher in the air and hope goes down. As hope climbs higher in the air, stress goes down. Stress and fear are always opposing hope and goals.

    It seems accurate that we need to annihilate stress and fear in order to elevate our hope and our goals.

    I remember the movie the “Shawshank Redemption” where the wrongly imprisoned character, Andy, told the other inmates that hope was something no one could take away from you. He said “hope is a good thing, maybe the only thing.”

    We begin our lives here on earth, knowing that we could die or be incapacitated at any moment. This is why stress or fear is always near the surface of our thoughts. The major thing that keeps us going is “hope;” hope for good health, hope for enjoyable relationships, hope for positive achievements and hope for enough money to pay for all of our desires.

    To the degree that we can diminish stress and fear, we can elevate our goals and elevate hope. Is it difficult to keep hope alive while eliminating stress and fear? Yes it is difficult.

    Fear is always appealing to our senses. Advertisers for example focus on our fears.

    I remember an automobile commercial that started out by two guys arguing in the car and then an accident ensued. The two men were okay but shaken up visibly by the accident. Anyone watching the commercial can identify with the fear and stress associated with the accident.

    Television newscasts focus on several fearful, stress causing events before they get to the sports news, business news or weather. Viewers become hooked on these stressful situations as they arrive home from work and while watching television.

    Through all of our entertainment options we observe stress and fear. Words to incite fear are abundant in our spectator sports.

    Think about the words and phrases you hear by sports commentators. Think about words and phrases like, “sudden death,” “elimination round,” “Yankees murder Red Sox,” “Spurs defeat Suns.”

    The overwhelming majority of sports fans are affected by these terms because they are supporting “losing teams.” There is usually only one world champion in any given sport, meaning all of the rest of the sports fans “feel stress and the agony of defeat.” We experience the other end of the teeter totter as we lose hope.

    Do you think we may carry some of this loss of hope into our jobs and our personal lives?

    We are so used to being motivated by fear and stress that even our leisure time activities reflect it. Isn’t that a shame?

    Always remember these statements: “When we are playing on the teeter totter, stress is at one end and hope is at the other end.” “We need to develop a quiet confidence to move our minds and bodies in the direction of hope.”

    What is your ultimate goal? Where do you want to be in five years? If you could time travel to a place in your life five years from now and look back at today, what would you tell yourself about today. How important are the stressful situations you face right now in your life? Would today even be that important in your overall success? Five years into the future, would you still be thinking about your favorite sports teams’ loss of five years ago, or the price of gasoline?

    Think about what life will be like five years into the future. Think about your victories, your goals and your hope.

    The Teeter Totter Exercise:

    Take three slow deep breaths. As you inhale slowly, breathe deeply from the bottom of your lungs. Before you exhale, hold your breath for a few moments and then exhale very slowly. Push all of the tension out of your lungs.

    See yourself on the teeter totter flying higher in the air. Think about hope. Think about your specific goals and feel in your mind, your heart and your body that you have already achieved your goals.

    Summary:

    Stress and hope are constantly competing on your teeter totter of life. Stress al

    The Newest Way To Make Money With Google Adwords
    The saturation of sites deliberately built for adsense revenue worldwide is increasing at a rapid rate due to the unbelievable power adsense has to earn the average person a worthwhile second and sometimes primary income. A new addition to the adsense earning idea that is still in its infancy is creating sites that indicate how much different adsense ad clicks are worth, and then display them on the site in large lists, along with the adsense ads next to them. The amount of different keywords on the site ensures the site will be seen by searchers and drive sufficient traffic, and the adverts are clicked in the hope of more information. Thus, the pub
    or all of our desires.

    To the degree that we can diminish stress and fear, we can elevate our goals and elevate hope. Is it difficult to keep hope alive while eliminating stress and fear? Yes it is difficult.

    Fear is always appealing to our senses. Advertisers for example focus on our fears.

    I remember an automobile commercial that started out by two guys arguing in the car and then an accident ensued. The two men were okay but shaken up visibly by the accident. Anyone watching the commercial can identify with the fear and stress associated with the accident.

    Television newscasts focus on several fearful, stress causing events before they get to the sports news, business news or weather. Viewers become hooked on these stressful situations as they arrive home from work and while watching television.

    Through all of our entertainment options we observe stress and fear. Words to incite fear are abundant in our spectator sports.

    Think about the words and phrases you hear by sports commentators. Think about words and phrases like, “sudden death,” “elimination round,” “Yankees murder Red Sox,” “Spurs defeat Suns.”

    The overwhelming majority of sports fans are affected by these terms because they are supporting “losing teams.” There is usually only one world champion in any given sport, meaning all of the rest of the sports fans “feel stress and the agony of defeat.” We experience the other end of the teeter totter as we lose hope.

    Do you think we may carry some of this loss of hope into our jobs and our personal lives?

    We are so used to being motivated by fear and stress that even our leisure time activities reflect it. Isn’t that a shame?

    Always remember these statements: “When we are playing on the teeter totter, stress is at one end and hope is at the other end.” “We need to develop a quiet confidence to move our minds and bodies in the direction of hope.”

    What is your ultimate goal? Where do you want to be in five years? If you could time travel to a place in your life five years from now and look back at today, what would you tell yourself about today. How important are the stressful situations you face right now in your life? Would today even be that important in your overall success? Five years into the future, would you still be thinking about your favorite sports teams’ loss of five years ago, or the price of gasoline?

    Think about what life will be like five years into the future. Think about your victories, your goals and your hope.

    The Teeter Totter Exercise:

    Take three slow deep breaths. As you inhale slowly, breathe deeply from the bottom of your lungs. Before you exhale, hold your breath for a few moments and then exhale very slowly. Push all of the tension out of your lungs.

    See yourself on the teeter totter flying higher in the air. Think about hope. Think about your specific goals and feel in your mind, your heart and your body that you have already achieved your goals.

    Summary:

    Stress and hope are constantly competing on your teeter totter of life. Stress al

    Get Yourself Back into the Career Driving Seat
    If your career is not what it should be, retake control now and drive back to job satisfaction.You must change the way you think about your career, so you can get back in the driving seat.How can you do that?Your Attitude is EverythingEveryone goes on about positive mental attitude, don’t they? But what does it mean?To some extent we can all have some influence over what happens to us, so try to hold an attitude of expecting things to go rightIf we expect things to go badly they probably will.If we expect things to go well they’re more likely to.So even if everything doesn’t go right we c
    bout words and phrases like, “sudden death,” “elimination round,” “Yankees murder Red Sox,” “Spurs defeat Suns.”

    The overwhelming majority of sports fans are affected by these terms because they are supporting “losing teams.” There is usually only one world champion in any given sport, meaning all of the rest of the sports fans “feel stress and the agony of defeat.” We experience the other end of the teeter totter as we lose hope.

    Do you think we may carry some of this loss of hope into our jobs and our personal lives?

    We are so used to being motivated by fear and stress that even our leisure time activities reflect it. Isn’t that a shame?

    Always remember these statements: “When we are playing on the teeter totter, stress is at one end and hope is at the other end.” “We need to develop a quiet confidence to move our minds and bodies in the direction of hope.”

    What is your ultimate goal? Where do you want to be in five years? If you could time travel to a place in your life five years from now and look back at today, what would you tell yourself about today. How important are the stressful situations you face right now in your life? Would today even be that important in your overall success? Five years into the future, would you still be thinking about your favorite sports teams’ loss of five years ago, or the price of gasoline?

    Think about what life will be like five years into the future. Think about your victories, your goals and your hope.

    The Teeter Totter Exercise:

    Take three slow deep breaths. As you inhale slowly, breathe deeply from the bottom of your lungs. Before you exhale, hold your breath for a few moments and then exhale very slowly. Push all of the tension out of your lungs.

    See yourself on the teeter totter flying higher in the air. Think about hope. Think about your specific goals and feel in your mind, your heart and your body that you have already achieved your goals.

    Summary:

    Stress and hope are constantly competing on your teeter totter of life. Stress al

    Five Steps to Successful Marketing
    If you feel as though you are meeting yourself coming and going; if “de ja vu” is happening to your sales and marketing efforts; if “trial and error” is your marketing strategy, then this article is for you. Whether you have a marketing department or handle this function yourself you need to understand that one of the reasons businesses have unsuccessful marketing strategies is because they have not clearly defined their market. Everyone may need your product or service but everyone is not your customer. Marketing helps you not only define your market, marketing will help you speak to it in a way that what you say will actually be heard.KNOW THY CUSTOMERow and look back at today, what would you tell yourself about today. How important are the stressful situations you face right now in your life? Would today even be that important in your overall success? Five years into the future, would you still be thinking about your favorite sports teams’ loss of five years ago, or the price of gasoline?

    Think about what life will be like five years into the future. Think about your victories, your goals and your hope.

    The Teeter Totter Exercise:

    Take three slow deep breaths. As you inhale slowly, breathe deeply from the bottom of your lungs. Before you exhale, hold your breath for a few moments and then exhale very slowly. Push all of the tension out of your lungs.

    See yourself on the teeter totter flying higher in the air. Think about hope. Think about your specific goals and feel in your mind, your heart and your body that you have already achieved your goals.

    Summary:

    Stress and hope are constantly competing on your teeter totter of life. Stress always equals fear and hope always equals your goals. Use the teeter totter exercise daily and you will take a huge step to annihilate stress and propagate hope.

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