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Suggest You - Stop Selling!!! – Help People to Buy
Most business people use multiple venues when it comes down to prospecting new clients and maintaining relations with old ones. Regular mail, e-mail, letters and personal contacts are just to name a few. These are great means of effective communication; however, there is something special about writing and receiving letters. With all of the advances in technology and with various means of communication, there
Every business stores items in boxes or drawers. Most businesses have a plethora of storage containers stacked on shelves and, perhaps seldom have to locate these stored items. But when an employee needs to locate one of the items in storage, can it be found quickly? After all, time is money.Usually, the employee stands in front of a stack of storage containers wondering, "What is in the storage contai
However this is also at the root of one of lifes great paradoxes. Whilst we hate being sold to, we all love to buy. Buying something that we reall
For all jobseekers facing an interviewer, the best thing is to prepare properly for the particular interview, based on the company where the interview is taking place. Good preparation includes the ability to anticipate tough interview questions, and then, knowing how to handle them.The interview questions most difficult for the average candidate to handle are those that are intended to probe weaknes
However this is also at the root of one of lifes great paradoxes. Whilst we hate being sold to, we all love to buy. Buying something that we reall
As those of us who have been through the branding process know, each of us is blessed with a unique combination of abilities and strengths that we don't typically recognize as a gift. However, the gift is there for each and every one of us. We take this gift for granted and, at times, let it trip us up when we least expect it. The reason it appears to be hiding is because it requires great discipline to take
However this is also at the root of one of lifes great paradoxes. Whilst we hate being sold to, we all love to buy. Buying something that we reall
This week is National Customer Service Week. As we celebrate the people who pay our bills, I want to give a few low-cost and no-cost ideas to WOW Customers so that they come back again and again and tell everyone they know. 1. Have a live person answer the phone – with no wait time. 2. Southwest Airlines sends out birthday cards to their most valued customers. Consider se
However this is also at the root of one of lifes great paradoxes. Whilst we hate being sold to, we all love to buy. Buying something that we reall
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, "me too marketing"."Me too marketing" is when a business creates a marketing piece (advertisement, brochure, sales letter, website, etc.) that looks and reads like an exact copy of their competition’s marketing. Instead of demonstrating why their product or service is unique and of
So often the selling techniques we experience as customers seem to be attempts to trick us into buying something we don’t really need and this practice in the past has given the entire selling profession a bad reputation. Having so often
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