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Suggest You - Three Ways To Get A Prospect To Say 'Yes' To Your Offer
Blank business cards can be a valuable asset to any business or individual. Even though most companies order their business cards from a card company that also prints them, it can also be very beneficial to order a supply of blank business cards for your use. Blank business cards can be customized to suit most any situation.These blank business cards are a great way to customize cards when need be. If you think about it, why would you want to use the same business cards for every situation or for everyone one of your clients? If you have blank business cards on hand, you will be able to customize each one to meet the needs necessary. For example, if you are doing sales work for a client, it would be ni
People love freebies. A “freebie” is another term for free samples, free gifts, free offers, perks or anything free for that matter. As a business owner, a freebie is an ethical bribe that you give to prospects and clients, for one or all of the reasons below:
* To entice qualified prospects to sample your product or service because you’re confident that it will lead to a sale if they like it.
* To grow your in-house mailing list by getting the contact details of qualified prospects, so that you can market to them over and over again.
* To showcase your knowledge, skills and
Technical competence alone does not make you ‘referable’, no matter how good you are.My friend Treva recently experienced a car breakdown in Los Angeles. Her vehicle was towed to a nearby service station where the manager put her at ease with his comfortable style and obvious expertise. He promised to call her the next morning with an evaluation and an estimate.She took the bus home. The next morning, he did not call. She called him in the afternoon. He apologized and agreed to call her back by the end of the day. But he didn’t. She reached him again the next morning. This time he promised to call back within 45 minutes. Two hours later, he still had not called.In the end, Treva’s car was
1. Implement A Risk-Reversal Strategy
Before a prospect becomes a client, they want to be 100% sure that your product or service will work for them. They want to know that you will deliver on your promises. The prospect has never used your products and services before, so they may be a bit apprehensive. This is because they’re taking a risk (whether financial or emotional) to try your product or service.
You’ll multiply your sales by reversing that risk. How do you do this? By implementing a risk-reversal strategy. This is as simple as having an uncommon money-back guarantee. It’s a way of "putting your money where your mouth is." It gives the impression that you must have an outstanding product or service to be able to offer such a guarantee.
Sure, you’ll have clients that may take advantage of this strategy, but if you offer a good product or service then you have nothing to worry about! You’ll find that for every client that takes advantage of your guarantee, you’ll attract many, many more genuine clients just by offering the guarantee.
2. Showcase Your Testimonials
If you have a great service, then there’s no doubt you’ll receive testimonials from happy clients. Put those testimonials on all your marketing materials. When prospects see client testimonials, it puts them at ease because it’s proof that you deliver on your promises.
When you ask your clients for testimonials, make sure they specify how your service has helped them, and what their situation was like before they used your service. This will make the prospect that’s reading the testimonial to consider their own situation in relation to that client, and how your service can help them too.
You can showcase testimonials on your web site, on the walls of your office, in brochures, or you can even make a booklet of all testimonials you’ve gathered, and enclose the booklet with any brochures or sales letters you send out.
Before using a testimonial in your marketing efforts, ask for the client’s permission first. To increase believability and enhance credibility, ask the client if you can add their picture next to the testimonial, as well as their company name, job title and web site address or phone number next to their name at the bottom of the testimonial.
3. Give Something FREE
People love freebies. A “freebie” is another term for free samples, free gifts, free offers, perks or anything free for that matter. As a business owner, a freebie is an ethical bribe that you give to prospects and clients, for one or all of the reasons below:
* To entice qualified prospects to sample your product or service because you’re confident that it will lead to a sale if they like it.
* To grow your in-house mailing list by getting the contact details of qualified prospects, so that you can market to them over and over again.
* To showcase your knowledge, skills and
Frequently clients will ask me, “How can you write effective sales letters so FAST?”One of my clients even shared with me how much time he was spending, hunched over his keyboard, trying to create the “perfect” winning sales letter.A long time ago, my personal mentor and good trusted friend told me a secret that I have used ever since to write sales letters and any other type of business (or personal) letter. I shared this tip with my client and he's spending much less time agonizing over his sales letters now.The “secret” is a little copywriting trick known by the acronym: AIDA. No, I'm not talking about some Italian opera - AIDA stands for: Attention, Interest, Desire
Sure, you’ll have clients that may take advantage of this strategy, but if you offer a good product or service then you have nothing to worry about! You’ll find that for every client that takes advantage of your guarantee, you’ll attract many, many more genuine clients just by offering the guarantee.
2. Showcase Your Testimonials
If you have a great service, then there’s no doubt you’ll receive testimonials from happy clients. Put those testimonials on all your marketing materials. When prospects see client testimonials, it puts them at ease because it’s proof that you deliver on your promises.
When you ask your clients for testimonials, make sure they specify how your service has helped them, and what their situation was like before they used your service. This will make the prospect that’s reading the testimonial to consider their own situation in relation to that client, and how your service can help them too.
You can showcase testimonials on your web site, on the walls of your office, in brochures, or you can even make a booklet of all testimonials you’ve gathered, and enclose the booklet with any brochures or sales letters you send out.
Before using a testimonial in your marketing efforts, ask for the client’s permission first. To increase believability and enhance credibility, ask the client if you can add their picture next to the testimonial, as well as their company name, job title and web site address or phone number next to their name at the bottom of the testimonial.
3. Give Something FREE
People love freebies. A “freebie” is another term for free samples, free gifts, free offers, perks or anything free for that matter. As a business owner, a freebie is an ethical bribe that you give to prospects and clients, for one or all of the reasons below:
* To entice qualified prospects to sample your product or service because you’re confident that it will lead to a sale if they like it.
* To grow your in-house mailing list by getting the contact details of qualified prospects, so that you can market to them over and over again.
* To showcase your knowledge, skills and
Nowadays it is very easy to find a customer service job in almost each and every field in the market. All types of companies, offices (small or big), professional’s etc. require customer service people to assist their customers and provide good service to maintain their business. Different customer service positions can be seen anywhere whether it is a salesgirl in clothing store or it’s a guy at the McDonald's window. Almost all of us have worked at customer service positions in one or the other way in our lifetime. These jobs are becoming more popular among high school and college students.I can’t even count how many customer service jobs I have done. I worked as a customer service for more than eigh
When you ask your clients for testimonials, make sure they specify how your service has helped them, and what their situation was like before they used your service. This will make the prospect that’s reading the testimonial to consider their own situation in relation to that client, and how your service can help them too.
You can showcase testimonials on your web site, on the walls of your office, in brochures, or you can even make a booklet of all testimonials you’ve gathered, and enclose the booklet with any brochures or sales letters you send out.
Before using a testimonial in your marketing efforts, ask for the client’s permission first. To increase believability and enhance credibility, ask the client if you can add their picture next to the testimonial, as well as their company name, job title and web site address or phone number next to their name at the bottom of the testimonial.
3. Give Something FREE
People love freebies. A “freebie” is another term for free samples, free gifts, free offers, perks or anything free for that matter. As a business owner, a freebie is an ethical bribe that you give to prospects and clients, for one or all of the reasons below:
* To entice qualified prospects to sample your product or service because you’re confident that it will lead to a sale if they like it.
* To grow your in-house mailing list by getting the contact details of qualified prospects, so that you can market to them over and over again.
* To showcase your knowledge, skills and
There is really no wrong way for you to clean a home. But as with any business, time in your cleaning business is valuable. The more cleaning jobs you can fit into a day, the more potential profit you earn. If you can complete the basics faster, then you have more time to offer specialized services or to move on to cleaning the next home.When you start cleaning it is important to not track dirt into rooms that you have already cleaned. It is most productive to start in rooms that are not centrally located - usually the bedrooms and bathrooms and then work your way through the rest of the house. Clean the high traffic areas, including the kitchen, last.Following are some general tips to save time
Before using a testimonial in your marketing efforts, ask for the client’s permission first. To increase believability and enhance credibility, ask the client if you can add their picture next to the testimonial, as well as their company name, job title and web site address or phone number next to their name at the bottom of the testimonial.
3. Give Something FREE
People love freebies. A “freebie” is another term for free samples, free gifts, free offers, perks or anything free for that matter. As a business owner, a freebie is an ethical bribe that you give to prospects and clients, for one or all of the reasons below:
* To entice qualified prospects to sample your product or service because you’re confident that it will lead to a sale if they like it.
* To grow your in-house mailing list by getting the contact details of qualified prospects, so that you can market to them over and over again.
* To showcase your knowledge, skills and
Business Christmas cards are an economical way to show appreciation and send your best wishes for the holiday season to current customers as well as to cultivate relationships with prospective clients. After all, business is all about relationships so anything you can do to strengthen or create them with customers is definitely good for your company. Your customers will feel valued and important knowing you took time out of your busy schedule to remember them at this special time of year.There are several things to keep in mind when choosing and sending your personalized business Christmas cards:Mailing List – Current clients should definitely receive a Christmas card since they have g
People love freebies. A “freebie” is another term for free samples, free gifts, free offers, perks or anything free for that matter. As a business owner, a freebie is an ethical bribe that you give to prospects and clients, for one or all of the reasons below:
* To entice qualified prospects to sample your product or service because you’re confident that it will lead to a sale if they like it.
* To grow your in-house mailing list by getting the contact details of qualified prospects, so that you can market to them over and over again.
* To showcase your knowledge, skills and expertise in order to position yourself as an expert and attract more media exposure and more clients.
* To encourage referrals from your existing clients.
* To increase client retention rates.
Here are a few examples of valuable ethical bribes:
If you’re an accountant, you may offer a free special report titled "How To Stop An IRS Audit"
If you’re a consultant, you may offer a free newsletter or free half-hour clinic
If you’re a realtor, you may offer a free one-hour live seminar or TeleSeminar titled "Ten Deadly Home Buying Mistakes To Avoid"
If you’re a beauty specialist, you may offer a free make-up session or a miniature sample from your product range
If you own a restaurant, you may offer a free drink with every main meal ordered
If you’re an author, you may offer an electronic version of the first chapter of your book for free
If you’re an interior decorator, you may offer a free demo on CD that shows how to decorate a house, step-by-step.
If you’re a dentist, you may offer a free 1000-word article called "Cheaper Ways To Maintain Your Teeth."
Get the picture? Some freebies may cost more to produce than others or take more time to deliver. The overall objective is to make sure that the freebie costs little or nothing to produce, and that it turns prospects into paying clients. To make certain that it appeals to your prospects and clients, ensure that the freebie is valuable i.e. it should be something that solves a problem that your clients face or something that your clients actually want.
Will your prospects and clients still need your services after you give them this valuable, problem-solving freebie? Of course they would! Your freebie is only a sample. What this means is that your service probably solves lots of problems for your clients but you base the freebie on just one or two of the many problems. For example, as an accountant, your clients come to you because of tax issues, bookkeeping issues, financial reviews etc. Your free special report titled "How To Stop An IRS Audit," doesn’t cover the other problems or issues that your clients come to you for. The special report is based on a narrow topic.
These three elements are not the only strategies you need to grow your business exponentially, but implementing them will certainly increase your sales. Apply these thre
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