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    How To Lose a Customer for Life
    My friend told me about a local restaurant that serves a variety of Chinese dim sum dishes. He went there with five friends for a business lunch and ordered widely from the menu. Each dish featured six bite-sized items, one per person.Most of the food was delicious, but one tofu dish did not measure up. All six diners popped the tofu into their mouths. Then all six turned up their noses at the taste. The tofu had gone rancid.Tofu disintegrates pretty quickly in the mouth, so everyone swallowed hard and reached quickly for their drinks to wash away the taste. The waitress apologized right away and promised to tell the owner. Better-tasting dishes soon followed.But when the bill was presented at the end of the meal, the tofu dish was still included! The waitress apologized again and referred to the restaurant owner. The owner appeared and defended the bill. ‘But you ate the tofu,’ he said, ‘so we still have to charge you. If the tofu was no good, why did you eat all six pieces?’ Despite their protests, the tofu remained on the bill.And that was the last bill ever paid at that restaurant by any of the six lunchtime diners…or their families…or their friends…or their business associates.Now, what should the owner have done? Provide free desserts or a round of free drinks for everyone at the table? Immediately remove the tofu from the bill? Apologize p
    r a close, toss out a challenge such as, "I don't know, Mr. Prospect - after watching your reactions to what I've been showing and telling you about my product, I'm very doubtful as to how this product can truthfully be of benefit to you."

    Then wait a few seconds, just looking at him and waiting for him to say something.

    Then, start packing up your sales materials as if you are about to leave. In almost every instance, your "tough nut" will quickly ask you, Why?

    These people are generally so filled with their own importance, that they just have to prove you wrong.

    When they start on this tangent, they will sell themselves.

    The more skeptical you are relative to their ability to make your product work to their benefit, the more they'll demand that you sell it to them.

    If you find that this prospect will not rise to your challenge, then go ahead with the packing of your sales materials and leave quickly.

    Some people are so convinced of their own importance that it is a poor use of your valuable time to attempt to convince them.

    5. Remember that in selling, time is money! Therefore, you must allocate only so much time to each prospect.

    The prospect who asks you to call back next week, or wants to ramble on about similar products, prices or previous experiences, is costing you money.

    Learn to quickly get your prospect interested in, and wanting your product, and then systematically present your sales pitch through to the close, when he signs on the dotted line, and reaches for his checkbook.

    After the introductory call on your prospect, you should be selling products and collecting money.

    Any call backs should be only for reorders, or to sell him related products from your line.

    In other words, you can waste an introductory call on a pros

    Small Business Advice
    Now that you’ve found the ultimate business opportunity, do you have what it takes to make it successful? Many new times new businesses are started with big dreams of riches and success only to fail miserably. If starting a new business you’ll want practical small business advice to get your business on track and plan for future success.The business planning stage is very important. If you want to turn your ultimate business opportunity into a reality, you’ll first need to create a mission statement. This is you want to accomplish in the creation of your business. Once you’ve created this, you’ll then need to plan future business goals with a month-by-month assessment of what you’re looking to accomplish within a reasonable time frame. Be sure to start with appropriate legal advice and set up appropriate accounting and bookkeeping procedures.Once you’ve preplanned to get your ultimate business opportunity in place, the next small business advice you’ll want to follow is in growth and management. Accurately assess the competition and figure out how to reach your target market. Also, spend time realistically setting profit goals based remembering to take into account expenses and overhead. You should also develop a reasonable business budget that works for you.Beyond the basic small business advice<
    Most people tremble when they hear the word “sales”.

    This explains why most businesses fail.

    No matter what product or service or business you have, if you can’t market it, you’ll fail.

    Salesmanship is not an easy skill to acquire.

    To improve your salesmanship skill, there are a few qualities you must improve on.

    Here are some secrets of super salesmanship to help you.

    To excel in any selling situation, you must have confidence, and confidence comes, first and foremost, from knowledge.

    You have to know and understand yourself and your goals. You have to recognize and accept your weaknesses as well as your special talents.

    The key to understanding your customers is to first understand yourself.

    If you don’t know yourself, you’ll not be able to know others and will not be able to sell anything to them.

    It is a no brainer!

    This requires a kind of personal honesty that not everyone is capable of exercising.

    Therefore not everybody can be a super salesman or woman!

    In addition to knowing yourself, you must continue learning about people.

    People change all the time.

    The more they change the more you must revise your knowledge about them.

    Just as with yourself, you must be insightful, perspective and able to see not only the trees but also the forest.

    In any sales effort, you must accept other people as they are, not as you would like for them to be.

    One of the most common faults of sales people is impatience when the prospective customer is slow to understand or make a decision.

    The successful salesperson handles these situations the same as he would if he were asking a girl for a date, or even applying for a new job.

    Learning your product, making a clear presentation to qualified prospects, and closing more sales will take a lot less time once you know your own capabilities and failings, and understand and care about the prospects you are calling upon.

    Our society is predicated upon selling, and all of us are selling something all the time.

    We move up or stand still in direct relation to our sales efforts.

    Everyone is included, whether we're attempting to be a friend to a co-worker, a neighbor, or selling multi-million dollar real estate projects.

    Accepting these facts will enable you to understand that there is no such thing as a born salesman.

    Indeed, in selling, we all begin at the same starting line, and we all have the same finish line as the goal - a successful sale.

    Most assuredly, anyone can sell anything to anybody. As a qualification to this statement, let us say that some things are easier to sell than others, and some people work harder at selling than others.

    But regardless of what you're selling, or even how you're attempting to sell it, the odds are in your favor.

    If you make your presentation to enough people, you'll find a buyer.

    The problem with most people seems to be in making contact - getting their sales presentation seen by, read by, or heard by enough people.

    But this really shouldn't be a problem, as we'll explain later.

    There is a problem of impatience, but this too can be harnessed to work in the salesperson's favor.

    We have established that we're all salespeople in one way or another.

    So whether we're attempting to move up from forklift driver to warehouse manager, waitress to hostess, salesman to sales manager or from mail order dealer to president of the largest sales organization in the world, it's vitally important that we continue learning.

    Getting up out of bed in the morning; doing what has to be done in order to sell more units of your product; keeping records, updating your materials; planning the direction of further sales efforts; and all the while increasing your own knowledge – all this very definitely requires a great deal of personal motivation, discipline, and energy.

    But then the rewards can be beyond your wildest dreams, for make no mistake about it, the selling profession is the highest paid occupation in the world!

    Selling is challenging. It demands the utmost of your creativity and innovative thinking.

    The more success you want, and the more dedicated you are to achieving your goals, the more you'll sell.

    Hundreds of people the world over become millionaires each month through selling.

    Many of them were flat broke and unable to find a "regular" job when they began their selling careers. Yet they've done it, and you can do it too!

    Remember, it's the surest way to all the wealth you could ever want.

    You get paid according to your own efforts, skill, and knowledge of people. If you're ready to become rich, then think seriously about selling a product or service (prefer ably something exclusively yours) - something that you "pull out of your brain;" something that you write, manufacture or produce for the benefit of other people.

    But failing this, the want ads are full of opportunities for ambitious sales people.

    You can start there, study, learn from experience, and watch for the chance that will allow you to move ahead by leaps and bounds.

    Here are some secrets of super salesmanship that will definitely improve your gross sales, and quite naturally, your gross income.

    I like to call them the Super Salesmanship Secrets Of Success (3SOS).

    Look them over; give some thought to each of them and adapt those that can improve your selling efforts.

    1. If the product you're selling is something your prospect can hold in his hands, get it into his hands as quickly as possible.

    In other words, get the prospect "into the act." Let him feel it, weigh it, admire it.

    2. Don't stand or sit alongside your prospect. Instead, face him while you're pointing out the important advantages of your product.

    This will enable you to watch his facial expressions and determine whether and when you should go for the close.

    In handling sales literature, hold it by the top of the page, at the proper angle, so that your prospect can read it as you're highlighting the important points.

    Regarding your sales literature, don't release your hold on it, because you want to control the specific parts you want the prospect to read.

    In other words, you want the prospect to read or see only the parts of the sales material you're telling him about at a given time.

    3. With prospects who won't talk with you: when you can get no feedback to your sales presentation, you must dramatize your presentation to get him involved.

    Stop and ask questions such as, "Now, don't you agree that this product can help you or would be of benefit to you?"

    After you've asked a question such as this, stop talking and wait for the prospect to answer.

    It's a proven fact that following such a question, the one who talks first will lose, so don't say anything until after the prospect has given you some kind of answer. Wait him out!

    4. Prospects who are themselves sales people and prospects who imagine they know a lot about selling sometimes present difficult selling obstacles, especially for the novice. But believe me, these prospects can be the easiest of all to sell.

    Simply give your sales presentation, and instead of trying for a close, toss out a challenge such as, "I don't know, Mr. Prospect - after watching your reactions to what I've been showing and telling you about my product, I'm very doubtful as to how this product can truthfully be of benefit to you."

    Then wait a few seconds, just looking at him and waiting for him to say something.

    Then, start packing up your sales materials as if you are about to leave. In almost every instance, your "tough nut" will quickly ask you, Why?

    These people are generally so filled with their own importance, that they just have to prove you wrong.

    When they start on this tangent, they will sell themselves.

    The more skeptical you are relative to their ability to make your product work to their benefit, the more they'll demand that you sell it to them.

    If you find that this prospect will not rise to your challenge, then go ahead with the packing of your sales materials and leave quickly.

    Some people are so convinced of their own importance that it is a poor use of your valuable time to attempt to convince them.

    5. Remember that in selling, time is money! Therefore, you must allocate only so much time to each prospect.

    The prospect who asks you to call back next week, or wants to ramble on about similar products, prices or previous experiences, is costing you money.

    Learn to quickly get your prospect interested in, and wanting your product, and then systematically present your sales pitch through to the close, when he signs on the dotted line, and reaches for his checkbook.

    After the introductory call on your prospect, you should be selling products and collecting money.

    Any call backs should be only for reorders, or to sell him related products from your line.

    In other words, you can waste an introductory call on a pros

    Meta Advertising
    It's amazing how advertising has so drastically changed in the last couple of years. The advent of DVRs and online content has completely changed the advertising landscape. Advertisers are pressured to come up with new ways to capture eyeballs. Advertising has become more creative, more edgy, and more memorable. The YouTube category for advertising contains 24,000 results. Advertising has now advertising has literally become destination content.Consider this. Last night I was watching television and I saw an advertisement advertising an advertisement. I'm not kidding. It was an ad for Career Builder notifying viewers to tune into watch the new ad campaign for Career Builder that will be aired on the Super Bowl. The ads have become so popular that the agency is actually promoting the campaign as if it were a feature. Is this the beginning of a new genre called Meta Advertising?Other advertisers have embraced user generated content. There are numerous contests for users to create the next campaign for products including Sony, Toyota, and L'Oreal. The contests have resulted in thousands and thousands of entries. Now everyone has the ability to become a producer, writer, and actor, why not harness all this free creative talent?But does this mean the end of the ad agency creatives? Probably not, but in the case of user-generated advertising, ad agencies will have t
    e sales will take a lot less time once you know your own capabilities and failings, and understand and care about the prospects you are calling upon.

    Our society is predicated upon selling, and all of us are selling something all the time.

    We move up or stand still in direct relation to our sales efforts.

    Everyone is included, whether we're attempting to be a friend to a co-worker, a neighbor, or selling multi-million dollar real estate projects.

    Accepting these facts will enable you to understand that there is no such thing as a born salesman.

    Indeed, in selling, we all begin at the same starting line, and we all have the same finish line as the goal - a successful sale.

    Most assuredly, anyone can sell anything to anybody. As a qualification to this statement, let us say that some things are easier to sell than others, and some people work harder at selling than others.

    But regardless of what you're selling, or even how you're attempting to sell it, the odds are in your favor.

    If you make your presentation to enough people, you'll find a buyer.

    The problem with most people seems to be in making contact - getting their sales presentation seen by, read by, or heard by enough people.

    But this really shouldn't be a problem, as we'll explain later.

    There is a problem of impatience, but this too can be harnessed to work in the salesperson's favor.

    We have established that we're all salespeople in one way or another.

    So whether we're attempting to move up from forklift driver to warehouse manager, waitress to hostess, salesman to sales manager or from mail order dealer to president of the largest sales organization in the world, it's vitally important that we continue learning.

    Getting up out of bed in the morning; doing what has to be done in order to sell more units of your product; keeping records, updating your materials; planning the direction of further sales efforts; and all the while increasing your own knowledge – all this very definitely requires a great deal of personal motivation, discipline, and energy.

    But then the rewards can be beyond your wildest dreams, for make no mistake about it, the selling profession is the highest paid occupation in the world!

    Selling is challenging. It demands the utmost of your creativity and innovative thinking.

    The more success you want, and the more dedicated you are to achieving your goals, the more you'll sell.

    Hundreds of people the world over become millionaires each month through selling.

    Many of them were flat broke and unable to find a "regular" job when they began their selling careers. Yet they've done it, and you can do it too!

    Remember, it's the surest way to all the wealth you could ever want.

    You get paid according to your own efforts, skill, and knowledge of people. If you're ready to become rich, then think seriously about selling a product or service (prefer ably something exclusively yours) - something that you "pull out of your brain;" something that you write, manufacture or produce for the benefit of other people.

    But failing this, the want ads are full of opportunities for ambitious sales people.

    You can start there, study, learn from experience, and watch for the chance that will allow you to move ahead by leaps and bounds.

    Here are some secrets of super salesmanship that will definitely improve your gross sales, and quite naturally, your gross income.

    I like to call them the Super Salesmanship Secrets Of Success (3SOS).

    Look them over; give some thought to each of them and adapt those that can improve your selling efforts.

    1. If the product you're selling is something your prospect can hold in his hands, get it into his hands as quickly as possible.

    In other words, get the prospect "into the act." Let him feel it, weigh it, admire it.

    2. Don't stand or sit alongside your prospect. Instead, face him while you're pointing out the important advantages of your product.

    This will enable you to watch his facial expressions and determine whether and when you should go for the close.

    In handling sales literature, hold it by the top of the page, at the proper angle, so that your prospect can read it as you're highlighting the important points.

    Regarding your sales literature, don't release your hold on it, because you want to control the specific parts you want the prospect to read.

    In other words, you want the prospect to read or see only the parts of the sales material you're telling him about at a given time.

    3. With prospects who won't talk with you: when you can get no feedback to your sales presentation, you must dramatize your presentation to get him involved.

    Stop and ask questions such as, "Now, don't you agree that this product can help you or would be of benefit to you?"

    After you've asked a question such as this, stop talking and wait for the prospect to answer.

    It's a proven fact that following such a question, the one who talks first will lose, so don't say anything until after the prospect has given you some kind of answer. Wait him out!

    4. Prospects who are themselves sales people and prospects who imagine they know a lot about selling sometimes present difficult selling obstacles, especially for the novice. But believe me, these prospects can be the easiest of all to sell.

    Simply give your sales presentation, and instead of trying for a close, toss out a challenge such as, "I don't know, Mr. Prospect - after watching your reactions to what I've been showing and telling you about my product, I'm very doubtful as to how this product can truthfully be of benefit to you."

    Then wait a few seconds, just looking at him and waiting for him to say something.

    Then, start packing up your sales materials as if you are about to leave. In almost every instance, your "tough nut" will quickly ask you, Why?

    These people are generally so filled with their own importance, that they just have to prove you wrong.

    When they start on this tangent, they will sell themselves.

    The more skeptical you are relative to their ability to make your product work to their benefit, the more they'll demand that you sell it to them.

    If you find that this prospect will not rise to your challenge, then go ahead with the packing of your sales materials and leave quickly.

    Some people are so convinced of their own importance that it is a poor use of your valuable time to attempt to convince them.

    5. Remember that in selling, time is money! Therefore, you must allocate only so much time to each prospect.

    The prospect who asks you to call back next week, or wants to ramble on about similar products, prices or previous experiences, is costing you money.

    Learn to quickly get your prospect interested in, and wanting your product, and then systematically present your sales pitch through to the close, when he signs on the dotted line, and reaches for his checkbook.

    After the introductory call on your prospect, you should be selling products and collecting money.

    Any call backs should be only for reorders, or to sell him related products from your line.

    In other words, you can waste an introductory call on a pros

    Outsourcing And (Reducing) Transaction Costs (End)
    ... Ronald Coase brought the transaction cost theory to the world...the (market) inefficiencies could be eliminated by organizing transactions within the same organization...So what you need to do is; optimize the communication and the interfaces between your company and the sourcing partner:First of all: minimize the control. Minimize the amount of control. This control is correlated with the number of exceptions; the more you can standardize the process the less control you need.You should also minimize the manual exceptions. If there is a manual interface between the two organizations, make sure this is minimized. The "shortcut" in the previous situation where you could knock on the door and solve a problem is no longer possible (too costly).At last, use the best of both systems. An outsourcing partner has its own configuration or structure of systems. These systems are designed to in-source large numbers (of transactions); your company is only one of the many that uses this outsourcing partner. The more you can surf along on the standard that is already designed by the existing companies that are connected the fewer problems you will face. And, the more cost effective.These three issues only address the operational situation. What you need to know upfront is that your requirements and those of the sourcing partner match.And...be
    n order to sell more units of your product; keeping records, updating your materials; planning the direction of further sales efforts; and all the while increasing your own knowledge – all this very definitely requires a great deal of personal motivation, discipline, and energy.

    But then the rewards can be beyond your wildest dreams, for make no mistake about it, the selling profession is the highest paid occupation in the world!

    Selling is challenging. It demands the utmost of your creativity and innovative thinking.

    The more success you want, and the more dedicated you are to achieving your goals, the more you'll sell.

    Hundreds of people the world over become millionaires each month through selling.

    Many of them were flat broke and unable to find a "regular" job when they began their selling careers. Yet they've done it, and you can do it too!

    Remember, it's the surest way to all the wealth you could ever want.

    You get paid according to your own efforts, skill, and knowledge of people. If you're ready to become rich, then think seriously about selling a product or service (prefer ably something exclusively yours) - something that you "pull out of your brain;" something that you write, manufacture or produce for the benefit of other people.

    But failing this, the want ads are full of opportunities for ambitious sales people.

    You can start there, study, learn from experience, and watch for the chance that will allow you to move ahead by leaps and bounds.

    Here are some secrets of super salesmanship that will definitely improve your gross sales, and quite naturally, your gross income.

    I like to call them the Super Salesmanship Secrets Of Success (3SOS).

    Look them over; give some thought to each of them and adapt those that can improve your selling efforts.

    1. If the product you're selling is something your prospect can hold in his hands, get it into his hands as quickly as possible.

    In other words, get the prospect "into the act." Let him feel it, weigh it, admire it.

    2. Don't stand or sit alongside your prospect. Instead, face him while you're pointing out the important advantages of your product.

    This will enable you to watch his facial expressions and determine whether and when you should go for the close.

    In handling sales literature, hold it by the top of the page, at the proper angle, so that your prospect can read it as you're highlighting the important points.

    Regarding your sales literature, don't release your hold on it, because you want to control the specific parts you want the prospect to read.

    In other words, you want the prospect to read or see only the parts of the sales material you're telling him about at a given time.

    3. With prospects who won't talk with you: when you can get no feedback to your sales presentation, you must dramatize your presentation to get him involved.

    Stop and ask questions such as, "Now, don't you agree that this product can help you or would be of benefit to you?"

    After you've asked a question such as this, stop talking and wait for the prospect to answer.

    It's a proven fact that following such a question, the one who talks first will lose, so don't say anything until after the prospect has given you some kind of answer. Wait him out!

    4. Prospects who are themselves sales people and prospects who imagine they know a lot about selling sometimes present difficult selling obstacles, especially for the novice. But believe me, these prospects can be the easiest of all to sell.

    Simply give your sales presentation, and instead of trying for a close, toss out a challenge such as, "I don't know, Mr. Prospect - after watching your reactions to what I've been showing and telling you about my product, I'm very doubtful as to how this product can truthfully be of benefit to you."

    Then wait a few seconds, just looking at him and waiting for him to say something.

    Then, start packing up your sales materials as if you are about to leave. In almost every instance, your "tough nut" will quickly ask you, Why?

    These people are generally so filled with their own importance, that they just have to prove you wrong.

    When they start on this tangent, they will sell themselves.

    The more skeptical you are relative to their ability to make your product work to their benefit, the more they'll demand that you sell it to them.

    If you find that this prospect will not rise to your challenge, then go ahead with the packing of your sales materials and leave quickly.

    Some people are so convinced of their own importance that it is a poor use of your valuable time to attempt to convince them.

    5. Remember that in selling, time is money! Therefore, you must allocate only so much time to each prospect.

    The prospect who asks you to call back next week, or wants to ramble on about similar products, prices or previous experiences, is costing you money.

    Learn to quickly get your prospect interested in, and wanting your product, and then systematically present your sales pitch through to the close, when he signs on the dotted line, and reaches for his checkbook.

    After the introductory call on your prospect, you should be selling products and collecting money.

    Any call backs should be only for reorders, or to sell him related products from your line.

    In other words, you can waste an introductory call on a pros

    The Email Trap
    If you sit at a computer for most of the day, it's tempting to constantly check your email to see what's new. But that's a time management disaster if you're trying to make progress in your business. Resist the temptation. Here are some tips to help you get that time eating monster under control.- Turn off email notification (like the beep or pop up screen). It's just like a ringing phone that demands to be answered. Even in the instant world that exists today, email can wait.- Establish a schedule for checking and responding to emails (this works for phone calls and voice mail too). Put it in your daily calendar and treat the time like an important meeting. Make sure you allocate a start and stop time - reading and responding to email can become an all day affair.- Train your clients and customers on your response method and timing. Predictability will take your business relationships a long way and you'll be a lot better off.- Set up files, folders and email rules in your email software to help you manage the type of messages you receive. Consider using your software's flag option to recognize emails that are critical.- Consider using your least productive time of day to read those "important but not urgent" emails like newsletters and general information items. And don't forget to reassess the mail you receive on a regular basis too. Your busi
    fforts.

    1. If the product you're selling is something your prospect can hold in his hands, get it into his hands as quickly as possible.

    In other words, get the prospect "into the act." Let him feel it, weigh it, admire it.

    2. Don't stand or sit alongside your prospect. Instead, face him while you're pointing out the important advantages of your product.

    This will enable you to watch his facial expressions and determine whether and when you should go for the close.

    In handling sales literature, hold it by the top of the page, at the proper angle, so that your prospect can read it as you're highlighting the important points.

    Regarding your sales literature, don't release your hold on it, because you want to control the specific parts you want the prospect to read.

    In other words, you want the prospect to read or see only the parts of the sales material you're telling him about at a given time.

    3. With prospects who won't talk with you: when you can get no feedback to your sales presentation, you must dramatize your presentation to get him involved.

    Stop and ask questions such as, "Now, don't you agree that this product can help you or would be of benefit to you?"

    After you've asked a question such as this, stop talking and wait for the prospect to answer.

    It's a proven fact that following such a question, the one who talks first will lose, so don't say anything until after the prospect has given you some kind of answer. Wait him out!

    4. Prospects who are themselves sales people and prospects who imagine they know a lot about selling sometimes present difficult selling obstacles, especially for the novice. But believe me, these prospects can be the easiest of all to sell.

    Simply give your sales presentation, and instead of trying for a close, toss out a challenge such as, "I don't know, Mr. Prospect - after watching your reactions to what I've been showing and telling you about my product, I'm very doubtful as to how this product can truthfully be of benefit to you."

    Then wait a few seconds, just looking at him and waiting for him to say something.

    Then, start packing up your sales materials as if you are about to leave. In almost every instance, your "tough nut" will quickly ask you, Why?

    These people are generally so filled with their own importance, that they just have to prove you wrong.

    When they start on this tangent, they will sell themselves.

    The more skeptical you are relative to their ability to make your product work to their benefit, the more they'll demand that you sell it to them.

    If you find that this prospect will not rise to your challenge, then go ahead with the packing of your sales materials and leave quickly.

    Some people are so convinced of their own importance that it is a poor use of your valuable time to attempt to convince them.

    5. Remember that in selling, time is money! Therefore, you must allocate only so much time to each prospect.

    The prospect who asks you to call back next week, or wants to ramble on about similar products, prices or previous experiences, is costing you money.

    Learn to quickly get your prospect interested in, and wanting your product, and then systematically present your sales pitch through to the close, when he signs on the dotted line, and reaches for his checkbook.

    After the introductory call on your prospect, you should be selling products and collecting money.

    Any call backs should be only for reorders, or to sell him related products from your line.

    In other words, you can waste an introductory call on a pros

    7 Tips in Dealing with the Media, To Create Your Own PR Campaign
    What does public relations (PR) have to do with your and your business? It deserves to be more than just an afterthought. It should be an integral part of your business and has quite a bit to do with how your prospective customers perceive you and your products. Also, it is a way for you to practice your messaging in order to see which messages or concepts resonate with the media and ultimately with your customers.Over the last 19 months, I have been quoted or featured by 20 different news organizations in such publications as The Washington Post, MSNBC, AP (Associated Press ), Spirit (the In-flight Magazine for Southwest Airlines), Better Homes and Gardens, Monster.com, Shutterbug Magazine Radio, and The Washington Business Journal. Many of these publications are national in scope and have increased my recognition and the ability to attract more business.How did I get access to these media organizations? First I was able to sign up with an on-line publicity firm called PR Leads. PR Leads allows me to pitch the media when they need help completing a story with information in my area of expertise. However, this only gets me half way to getting quoted. I have learned that having a consistent message that resonates with my media contacts is the other half of the equation. I have a consistent message albeit one for my photography and one for my professional speak
    r a close, toss out a challenge such as, "I don't know, Mr. Prospect - after watching your reactions to what I've been showing and telling you about my product, I'm very doubtful as to how this product can truthfully be of benefit to you."

    Then wait a few seconds, just looking at him and waiting for him to say something.

    Then, start packing up your sales materials as if you are about to leave. In almost every instance, your "tough nut" will quickly ask you, Why?

    These people are generally so filled with their own importance, that they just have to prove you wrong.

    When they start on this tangent, they will sell themselves.

    The more skeptical you are relative to their ability to make your product work to their benefit, the more they'll demand that you sell it to them.

    If you find that this prospect will not rise to your challenge, then go ahead with the packing of your sales materials and leave quickly.

    Some people are so convinced of their own importance that it is a poor use of your valuable time to attempt to convince them.

    5. Remember that in selling, time is money! Therefore, you must allocate only so much time to each prospect.

    The prospect who asks you to call back next week, or wants to ramble on about similar products, prices or previous experiences, is costing you money.

    Learn to quickly get your prospect interested in, and wanting your product, and then systematically present your sales pitch through to the close, when he signs on the dotted line, and reaches for his checkbook.

    After the introductory call on your prospect, you should be selling products and collecting money.

    Any call backs should be only for reorders, or to sell him related products from your line.

    In other words, you can waste an introductory call on a prospect to qualify him, but you're going to be wasting money if you continue calling on him to sell him the first unit of your product.

    When faced with a reply such as, "Your product looks pretty good, but I'll have to give it some thought," you should quickly jump in and ask him what it is that he doesn't understand, or what specifically about your product does he feel he needs to give more thought.

    Let him explain, and that's when you go back into your sales presentation and make everything crystal clear for him.

    If he still balks, then you can either tell him that you think he's procrastinating, or that overall, you don't think the product will really benefit him, or it's purchase be to his advantage.

    You must spend as much time as possible calling on new prospects.

    Therefore, your first call should be a selling call with follow-up calls by mail or telephone (once every month or so in person) to sign him for reorders and other items from your product line.

    6. Review your sales presentation, your sales materials, and your prospecting efforts.

    Make sure you have a "door-opener" that arouses interest and "forces" a purchase the first time around.

    This can be a $2 interest stimulator so that you can show him your full line, or a special marked-down price on an item that everybody wants; but the important thing is to get the prospect on your "buying customer" list, and then follow up via mail or telephone with related, but more profitable products you have to offer.

    If you accept our statement that there are no born salesmen, you can readily absorb these "commandments."

    Study them, as well as all the material in this report. When you realize your first successes, you will truly know that "salesman are made - not born."

    May these sales secrets of super salesmanship help you to improve and sell more of your products and services.

    Warmly,

    I-key Benney, CEO

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