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Turn - Around Phrases That Work
Is there was one single phrase that you could use with all of your prospects that would turn them around to consider buying your product or service? There is.I learned this phrase several years ago and it became a daily staple of my search practice. The phrasing isn’t as important as much as the energy that you need to say it, so follow these three steps... to becom

neral observing. What would you want people to say about you? Who would be giving your eulogy and what would they say? Pick one person at random from each of these categories and write down what you’d like them to say about you:
a. Any family member
b. Any friend
c. Any business acquaintance
d. Any community member

Then write down your legacy. What o

Are You Making These 5 Mistakes with Your Headlines?
It’s no secret that effective headlines are a crucial part of successful marketing. The big question is, how do you create effective headlines that command attention. Today, more than ever, attracting the interest of prospective clients is extremely difficult.Imagine you’ve written a great article, brochure or webpage but most people don’t read beyond the headline –

Do you remember when you were asked as a child; “What would you like to be when you grow up?” Did you have an answer? How about now, do you know what you want too be a year from now? Three years from now? What would have to happen to make those next 3 years successful? What is your preferred future?

If you want success, then you must design the future you want. The following will help you design your preferred future:

1. Define success for yourself. Most of us allow others to define success for us. We choose to be judged by their values. We live by “shoulds” and “oughts” and rules. What I suggest is that you be brutally honest and dredge down deep inside yourself for the answers. Find what would truly make you happy; what would make you feel successful. Success that values acquisitions (cars, homes, vacations) as goals is not much of a success. Money is a tool to help you achieve your goals, not a goal in and of itself.

2. The Final Score Card. Imagine you’re dead. What will you have had to accomplish for you to consider yourself successful? To help you answer that, create the perfect 10 in each of these four categories:
a. Physical (I would not have died from a disabused body. I would have been fit and in perfect health, etc.)
b. Mental (I would have been reading, learning, and mentally alert during my last years.)

c. Financial (I would have had no debt)

d. Relationships (Loving, supportive, and rich)
Now imagine you’re at your own funeral observing. What would you want people to say about you? Who would be giving your eulogy and what would they say? Pick one person at random from each of these categories and write down what you’d like them to say about you:
a. Any family member
b. Any friend
c. Any business acquaintance
d. Any community member

Then write down your legacy. What on

Why More People Are Purchasing Fake Gucci Watches Than Ever Before
In our society today, there is no question that everything is becoming more and more expensive over time. After paying off bills, college tuition for the kids and gas anymore, who has the money to spend on an expensive Gucci watch? Although worth the price, you can expect to pay anywhere from several hundred dollars to thousands of dollars on a Gucci watch.Many of u

llowing will help you design your preferred future:

c. Financial (I would have had no debt)

Then write down your legacy. What o

Post Fundraising Events and Letters to the Editor
If your nonprofit group has a big fundraiser event no matter what it is your group should send out post a fundraiser letters to the editor. In these letters, you should cite all the small business people and the names of the owners who assisted you in your fundraiser. If you had a silent auction in your town you should list every single business owner and their name and th

e you feel successful. Success that values acquisitions (cars, homes, vacations) as goals is not much of a success. Money is a tool to help you achieve your goals, not a goal in and of itself.

c. Financial (I would have had no debt)

Then write down your legacy. What o

Knowledge Process Outsourcing: A Brand New Type of Outsourcing
The countries, which have established the greatest number of knowledge process outsourcing firms, are India, Philippines and China. These countries possess extensive knowledge banks and enough professionals in different fields for fulfilling the knowledge process needs of businesses in the USA. The work of knowledge process outsourcing firms requires profoun

of these four categories:
a. Physical (I would not have died from a disabused body. I would have been fit and in perfect health, etc.)
b. Mental (I would have been reading, learning, and mentally alert during my last years.)

c. Financial (I would have had no debt)

Then write down your legacy. What o

Working for Yourself - Make Sure It Is Right for You
Going into business for yourself can be a challenging yet rewarding undertaking. The freedom offered from being the boss is definitely an alluring temptation; but do the advantages overshadow the disadvantages? The answer will vary from person to person, but for me the overwhelming answer is yes. However, this is not the case for everyone. For example, I have friends that ca

Then write down your legacy. What one thing would you like to be remembered for?
3. Establish priorities for the next 3 years. Now that you’ve defined success for yourself, and you know what you’d like people to say about you, and what you’d like to be like when you die, you have defined your Preferred Future. You now know where it is you’d like to go. What you need to do now is set goals based on the answer to the Three Year Quest question: “If we were to meet three years from today, what would you have had to accomplish for you to feel happy about the progress you’d made, both personally and professionally?”

Once you’ve answered the Three Year Quest question, you’ll have a list of goals to accomplish; goals that will help you achieve your Preferred Future. And once you’ve done that, you’ll know how to make decisions about what to do, and what to do next. You’ll be able to decide if what you’re contemplating doing will help you achieve your Preferred Future. If it will, it gets a high priority on your to-do list. If it doesn’t, delegate it to someone else. And whatever you do, focus on your Preferred Future.

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I visited with a client today and during the conversation it became apparent they were having issues with their advertising – print advertising to be precise.

What's the most cost-effective, personal and direct way there is to attract new customers to your business? Direct mail marketing.

Selling--a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.

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