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Suggest You - Who Will Buy Your Business - Part 3
How To Punch Up Your Salesletter For Greater Response
How many times have you sat down at the computer to write a sales letter or an article and just piddled around in front of a blank word document trying come up with something to write, or waiting to get into the mood?To break the writer's block did you type out
interested in Massachusetts companies, there are many more PEGs as far away as Chicago or San Francisco looking to buy companies here as well as long as the target company matches their investment criteria.How many times have you sat down at the computer to write a sales letter or an article and just piddled around in front of a blank word document trying come up with something to write, or waiting to get into the mood?To break the writer's block did you type out
Why Marketing Strategy Is So Important
As globalization continues and competition becomes ultra-fierce, now more than ever, its important that your company is constantly assessing and reassessing its go-to-market strategy. This strategic marketing function is something that companies often believe that they d
Financial and Strategic buyers are generally more sophisticated buyers who are looking for an ROI in excess of 25-35% per annum. Financial buyers include Private Equity Groups (PEGs), large pools of capital collected in a Fund and used to invest in Private companies. While the Wall Street Journal is peppered with stories of super-PEGs paying billions of dollars to take iconic public companies private, we are concerned with the many PEGs that invest in smaller, middle-market companies. PEGs will often purchase a business in a given industry to be used as a platform company, then look to acquire add-on companies that are synergistic with the platform. These add-ons can sometimes be as small as $2 million in revenue. PEGs need not be local to acquire a local company. While there are several Boston and Providence based PEGs interested in Massachusetts companies, there are many more PEGs as far away as Chicago or San Francisco looking to buy companies here as well as long as the target company matches their investment criteria.As globalization continues and competition becomes ultra-fierce, now more than ever, its important that your company is constantly assessing and reassessing its go-to-market strategy. This strategic marketing function is something that companies often believe that they d
Foundations to Success
Preparation is the magic ingredient to all successful negotiations. When negotiating, you have to be prepared for anything. You need to know the ins and outs, the intricacies of both sides. The more you prepare, the more knowledge you have, and the better you w
ollected in a Fund and used to invest in Private companies. While the Wall Street Journal is peppered with stories of super-PEGs paying billions of dollars to take iconic public companies private, we are concerned with the many PEGs that invest in smaller, middle-market companies. PEGs will often purchase a business in a given industry to be used as a platform company, then look to acquire add-on companies that are synergistic with the platform. These add-ons can sometimes be as small as $2 million in revenue. PEGs need not be local to acquire a local company. While there are several Boston and Providence based PEGs interested in Massachusetts companies, there are many more PEGs as far away as Chicago or San Francisco looking to buy companies here as well as long as the target company matches their investment criteria.Preparation is the magic ingredient to all successful negotiations. When negotiating, you have to be prepared for anything. You need to know the ins and outs, the intricacies of both sides. The more you prepare, the more knowledge you have, and the better you w
Five Fabulous Resume Tips for College Grads (or Anybody)
Fluffy clouds. Chirping birds. Green trees. Colorful flowers. Its springtime! All of these things bring thoughts of joy and serenity to most people, but to you, dear college senior, it is usually a hectic time, full of final exams, decisions to be made, Graduation D
erned with the many PEGs that invest in smaller, middle-market companies. PEGs will often purchase a business in a given industry to be used as a platform company, then look to acquire add-on companies that are synergistic with the platform. These add-ons can sometimes be as small as $2 million in revenue. PEGs need not be local to acquire a local company. While there are several Boston and Providence based PEGs interested in Massachusetts companies, there are many more PEGs as far away as Chicago or San Francisco looking to buy companies here as well as long as the target company matches their investment criteria.Fluffy clouds. Chirping birds. Green trees. Colorful flowers. Its springtime! All of these things bring thoughts of joy and serenity to most people, but to you, dear college senior, it is usually a hectic time, full of final exams, decisions to be made, Graduation D
How to Charge More and Get It
"Charge more?!" my client exclaimed. "I don't think I could do that.""Really? Why not?" I asked her."Well, because..."What followed were umpteen reasons that sounded legitimate. Sort of. What I didn't hear was the real reason.Fear.Fear
re synergistic with the platform. These add-ons can sometimes be as small as $2 million in revenue. PEGs need not be local to acquire a local company. While there are several Boston and Providence based PEGs interested in Massachusetts companies, there are many more PEGs as far away as Chicago or San Francisco looking to buy companies here as well as long as the target company matches their investment criteria."Charge more?!" my client exclaimed. "I don't think I could do that.""Really? Why not?" I asked her."Well, because..."What followed were umpteen reasons that sounded legitimate. Sort of. What I didn't hear was the real reason.Fear.Fear
Changing Your View
Last time I was hiking in Montana's Glacier National Park, I stopped to view through binoculars, a mountain goat trekking atop a rock cliff. My husband, viewing the switch-back trail we'd just climbed, happened to see a grizzly bear cross behind a group of hikers a hundred
interested in Massachusetts companies, there are many more PEGs as far away as Chicago or San Francisco looking to buy companies here as well as long as the target company matches their investment criteria.Last time I was hiking in Montana's Glacier National Park, I stopped to view through binoculars, a mountain goat trekking atop a rock cliff. My husband, viewing the switch-back trail we'd just climbed, happened to see a grizzly bear cross behind a group of hikers a hundred
Strategic buyers are usually companies operating in the same industry: competitors, suppliers, or even customers. These buyers are looking for cost or revenue synergies areas in which the combined entity can increase its cash flows to a greater level than the two entities could achieve separately. For this reason, strategic buyers are most likely to pay a premium over what you may think your company is worth. As we noted in the above paragraph, PEGs traditionally Financial buyers are acting more like strategic buyers in regards to how they evaluate companies.
Finally, it is worth noting that PEGs (and sometimes Strategic buyers) love to partner with experienced owner-managers and purchase a piece of the company. Usually this is a majority purchase allowing you to keep 20-40% of the company. This is a g
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