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    Sales Training - What's Your Goal - Exposure or Behavioral Change?
    When your company invests in sales training, what is the expected outcome? Is it a change in how your salespeople perform their daily activities - in other words, a change in behavior?Unfortunately, most companies drastically underestimate the amount of time and effort that must be invested to accomplish behavioral change. Sitting in a class for a couple of hours or days is a good way to expose salespeople to new skills and techniques. However, new skills and techniques often feel strange and uncomfortable. Many salespeople worry that attempting to use the new skills and techniques with real, live prospects o
    e. Instead of a dynamic new addition, you have a dusty commercial site in one place, plus a separate advice, news or review site that grows and grows.

    Tip: Consider paying for a custom template to match your main website. Blog templates are provided by each of the major service companies that offer free blog hosting. A person can sign up for a free blog with free hosting and be publishing in minutes. The limited choice of color schemes is unlikely to match your existing website, so a near or exact match is preferred.

    In conclusion, you may want to search for blogs related to your business and see what other people are doing before you jump in and regret choices later. Consider your purpose. Avoid blatant self-promotion and provide visitors with valuable news, advice, or insight into your business to help and inform rather than sell. Link to your main site from the blog and keep the hard sell there.

    Finally, other add-on options for your bl

    Choosing an Answering Service: Part I
    What does it take to create an amazing call center? Many businesses have tried answering services and been turned off for reasons ranging from they don’t understand my business to pricing issues to rude operators. But, the reality is, small business owners need a break from their business. Finding an efficient live operator answering service to answer calls is a priceless commodity. Throughout this article, I will highlight a few necessities business owners should look into before committing to a service.First, and most important, test out the answering service before you commit to any contracts. Many services offer a free t
    Small business owners considering a blog to enhance their website should review the different methods of integrating the content into their main site. Three options for blogging will be reviewed with suggestions to help you maximize the value to your visitors and search engines. A blog is an easy method for adding fresh content to your site without paying a web developer for each new page created.

    Blogs, aka weblogs, first began as personal daily journals. An online diary with what you had for lunch does not seem like a practical way to promote a small business. The vast majority of blogs are still personal and non-commercial, while others have become monetized by including advertisements. Blogging for business is a trend that deserves attention.

    Times have changed. Small business blogs are a great opportunity to provide your customers advice, news, and reviews. The value a blog provides to small business owners is fresh content that you may easily add to your site. Websites that are launched and collect dust without growing will not be search engine magnets. A good blog should result in your site being visited and indexed by the major search engines frequently.

    It's important to understand the structure of a blog compared to your commercial website.

    The big difference between your site and the blog is how each is created. Most websites are done in HTML. Individual pages are usually created by a web designer with a significant cost per page. Blogs use templates which allow the owner to easily create posts from a control panel. Each post becomes a new page, so adding one a week adds 52 pages to your website per year. Several major online service companies allow you to create a free blog, and you may begin adding content immediately.

    For the small business owner, the template and control panel with automatic uploading makes it easy. Where you choose to host determines how your content is integrated into your site. This can be a critical decision when part of your goal is search engine optimization.

    Here are 3 common methods for hosting your newly created blog content, and explanations of each.

    1. Free hosting by the blog service provider. Blogger by Google, WordPress and TypePad are well known.
    2. Setup a sub domain of your main www domain which replaces the www with "blog" in your web address.
    3. Setup a subfolder "blog" below the root directory so the address would be your www domain plus /blog.

    Free hosting is the method of choice for owners of most personal blogs. Very small commercial businesses may use free blog hosting to take advantage of the zero cost startup. The free blog is fine. Reconsider hosting. If you have a website and host your blog with a free service, your content is remotely located without any connection to your main site. For most small business owners, the other options will yield better results.

    The sub domain option attaches your blog to your main www domain. For the sake of clarity, the sub domain can be any word, and I used "blog" here as an example only. The normal address with www followed by dot and then your domain name, and finally dot and the suffix com, biz, info, etc. becomes a similar address with blog followed by dot, your domain, dot, and the suffix. For your main website to grow and benefit, the new blog content must be integrated with your original site, and not viewed by search engines as a completely new website.

    The subfolder "blog" creates a longer www name, but the disadvantage is minimal. The major advantage is your content is no longer remote or separate from your domain. When search engines visit your site to index content having the blog content in a subfolder means it is indexed as part of your main site. With the other methods, if your original website was launched and never changed, it remains stale. Instead of a dynamic new addition, you have a dusty commercial site in one place, plus a separate advice, news or review site that grows and grows.

    Tip: Consider paying for a custom template to match your main website. Blog templates are provided by each of the major service companies that offer free blog hosting. A person can sign up for a free blog with free hosting and be publishing in minutes. The limited choice of color schemes is unlikely to match your existing website, so a near or exact match is preferred.

    In conclusion, you may want to search for blogs related to your business and see what other people are doing before you jump in and regret choices later. Consider your purpose. Avoid blatant self-promotion and provide visitors with valuable news, advice, or insight into your business to help and inform rather than sell. Link to your main site from the blog and keep the hard sell there.

    Finally, other add-on options for your blo

    Could Your Company Survive a Disaster?
    In the wake of most catastrophes, the media often concentrates on tragic personal stories: lost life, lost homes, lost belongings, lost pets. But what about lost businesses? Medical facilities, law offices, corporate and government organizations—none are immune to the costly effects of flood, fires or hurricanes. Patient histories, client, vendor and employee files, financial records, contracts… Businesses depend on the reliability and accuracy of these accumulated records. How could any organization hope to rebound if so much information is destroyed? The long-term security of business documentation is imperative to the success of
    y add to your site. Websites that are launched and collect dust without growing will not be search engine magnets. A good blog should result in your site being visited and indexed by the major search engines frequently.

    It's important to understand the structure of a blog compared to your commercial website.

    The big difference between your site and the blog is how each is created. Most websites are done in HTML. Individual pages are usually created by a web designer with a significant cost per page. Blogs use templates which allow the owner to easily create posts from a control panel. Each post becomes a new page, so adding one a week adds 52 pages to your website per year. Several major online service companies allow you to create a free blog, and you may begin adding content immediately.

    For the small business owner, the template and control panel with automatic uploading makes it easy. Where you choose to host determines how your content is integrated into your site. This can be a critical decision when part of your goal is search engine optimization.

    Here are 3 common methods for hosting your newly created blog content, and explanations of each.

    1. Free hosting by the blog service provider. Blogger by Google, WordPress and TypePad are well known.
    2. Setup a sub domain of your main www domain which replaces the www with "blog" in your web address.
    3. Setup a subfolder "blog" below the root directory so the address would be your www domain plus /blog.

    Free hosting is the method of choice for owners of most personal blogs. Very small commercial businesses may use free blog hosting to take advantage of the zero cost startup. The free blog is fine. Reconsider hosting. If you have a website and host your blog with a free service, your content is remotely located without any connection to your main site. For most small business owners, the other options will yield better results.

    The sub domain option attaches your blog to your main www domain. For the sake of clarity, the sub domain can be any word, and I used "blog" here as an example only. The normal address with www followed by dot and then your domain name, and finally dot and the suffix com, biz, info, etc. becomes a similar address with blog followed by dot, your domain, dot, and the suffix. For your main website to grow and benefit, the new blog content must be integrated with your original site, and not viewed by search engines as a completely new website.

    The subfolder "blog" creates a longer www name, but the disadvantage is minimal. The major advantage is your content is no longer remote or separate from your domain. When search engines visit your site to index content having the blog content in a subfolder means it is indexed as part of your main site. With the other methods, if your original website was launched and never changed, it remains stale. Instead of a dynamic new addition, you have a dusty commercial site in one place, plus a separate advice, news or review site that grows and grows.

    Tip: Consider paying for a custom template to match your main website. Blog templates are provided by each of the major service companies that offer free blog hosting. A person can sign up for a free blog with free hosting and be publishing in minutes. The limited choice of color schemes is unlikely to match your existing website, so a near or exact match is preferred.

    In conclusion, you may want to search for blogs related to your business and see what other people are doing before you jump in and regret choices later. Consider your purpose. Avoid blatant self-promotion and provide visitors with valuable news, advice, or insight into your business to help and inform rather than sell. Link to your main site from the blog and keep the hard sell there.

    Finally, other add-on options for your bl

    Sales Ethics
    He was brilliant. Polished. An asset for the company he represented. In less than an hour, he worked up the crowd to fever pitch. Hundreds of people lined up to sign up for the next step—which involved a no-cost, eight-hour financial investment training day.He was also an author. He told his story of how he met a man who invited him to several investment meetings. And those meetings changed his life forever.He became wealthy from practicing those investment strategies. He turned from amateur to pro. He had finally arrived. And now he wanted to teach those same strategies to investors.He made the audience laugh, repe
    t is integrated into your site. This can be a critical decision when part of your goal is search engine optimization.

    Here are 3 common methods for hosting your newly created blog content, and explanations of each.

    1. Free hosting by the blog service provider. Blogger by Google, WordPress and TypePad are well known.
    2. Setup a sub domain of your main www domain which replaces the www with "blog" in your web address.
    3. Setup a subfolder "blog" below the root directory so the address would be your www domain plus /blog.

    Free hosting is the method of choice for owners of most personal blogs. Very small commercial businesses may use free blog hosting to take advantage of the zero cost startup. The free blog is fine. Reconsider hosting. If you have a website and host your blog with a free service, your content is remotely located without any connection to your main site. For most small business owners, the other options will yield better results.

    The sub domain option attaches your blog to your main www domain. For the sake of clarity, the sub domain can be any word, and I used "blog" here as an example only. The normal address with www followed by dot and then your domain name, and finally dot and the suffix com, biz, info, etc. becomes a similar address with blog followed by dot, your domain, dot, and the suffix. For your main website to grow and benefit, the new blog content must be integrated with your original site, and not viewed by search engines as a completely new website.

    The subfolder "blog" creates a longer www name, but the disadvantage is minimal. The major advantage is your content is no longer remote or separate from your domain. When search engines visit your site to index content having the blog content in a subfolder means it is indexed as part of your main site. With the other methods, if your original website was launched and never changed, it remains stale. Instead of a dynamic new addition, you have a dusty commercial site in one place, plus a separate advice, news or review site that grows and grows.

    Tip: Consider paying for a custom template to match your main website. Blog templates are provided by each of the major service companies that offer free blog hosting. A person can sign up for a free blog with free hosting and be publishing in minutes. The limited choice of color schemes is unlikely to match your existing website, so a near or exact match is preferred.

    In conclusion, you may want to search for blogs related to your business and see what other people are doing before you jump in and regret choices later. Consider your purpose. Avoid blatant self-promotion and provide visitors with valuable news, advice, or insight into your business to help and inform rather than sell. Link to your main site from the blog and keep the hard sell there.

    Finally, other add-on options for your bl

    My Way Or The Highway?
    In the military, where discipline is essential, the expression; "that's an order" is routinely used as a clarifier for urgent requests. What a simple way to manage! "That's an order" is like pushing a button for instant compliance with no questions asked about why, how or what. How many of us habitually use similar power plays with our subordinates? With our family members? And why not? It often works. We've seen motivation by fear fuel the coaching careers of Mike Ditka, Bobby Knight and the late Billy Martin. Professional bullies have their success. They have plenty
    ter results.

    The sub domain option attaches your blog to your main www domain. For the sake of clarity, the sub domain can be any word, and I used "blog" here as an example only. The normal address with www followed by dot and then your domain name, and finally dot and the suffix com, biz, info, etc. becomes a similar address with blog followed by dot, your domain, dot, and the suffix. For your main website to grow and benefit, the new blog content must be integrated with your original site, and not viewed by search engines as a completely new website.

    The subfolder "blog" creates a longer www name, but the disadvantage is minimal. The major advantage is your content is no longer remote or separate from your domain. When search engines visit your site to index content having the blog content in a subfolder means it is indexed as part of your main site. With the other methods, if your original website was launched and never changed, it remains stale. Instead of a dynamic new addition, you have a dusty commercial site in one place, plus a separate advice, news or review site that grows and grows.

    Tip: Consider paying for a custom template to match your main website. Blog templates are provided by each of the major service companies that offer free blog hosting. A person can sign up for a free blog with free hosting and be publishing in minutes. The limited choice of color schemes is unlikely to match your existing website, so a near or exact match is preferred.

    In conclusion, you may want to search for blogs related to your business and see what other people are doing before you jump in and regret choices later. Consider your purpose. Avoid blatant self-promotion and provide visitors with valuable news, advice, or insight into your business to help and inform rather than sell. Link to your main site from the blog and keep the hard sell there.

    Finally, other add-on options for your bl

    Body Shop Acquisition Polarizes Corporate Reformists
    For many corporate reformists and progressives, The Body Shop has been the poster child for corporate responsibility toward the environment, human rights and fair trade. L’Oreal, on the other hand, has represented the evil empire, and has been harshly criticized by The Body Shop founder Anita Roddick for animal testing and other unethical practices.So it stands to figure that activists are split in their reaction to The Body Shop’s decision to be acquired by L’Oreal.In one camp are the pragmatists who accept the relationship between The Body Shop’s social welfare ideals and the profit-driven gluttony of shopping malls whe
    e. Instead of a dynamic new addition, you have a dusty commercial site in one place, plus a separate advice, news or review site that grows and grows.

    Tip: Consider paying for a custom template to match your main website. Blog templates are provided by each of the major service companies that offer free blog hosting. A person can sign up for a free blog with free hosting and be publishing in minutes. The limited choice of color schemes is unlikely to match your existing website, so a near or exact match is preferred.

    In conclusion, you may want to search for blogs related to your business and see what other people are doing before you jump in and regret choices later. Consider your purpose. Avoid blatant self-promotion and provide visitors with valuable news, advice, or insight into your business to help and inform rather than sell. Link to your main site from the blog and keep the hard sell there.

    Finally, other add-on options for your blog are available as free services to allow visitors to subscribe to posts, notify blog directories each time you post, plus other methods to promote your blog. Check the help files and forums of the services you are considering to learn as you go. Happy blogging!

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