on on growing a business that in reality needs a stronger foundation.

Dreams of success can quickly become nightmares, the result of not taking the time to move ahead one step at a time. A newborn doesn’t go from crawling across a rug to running a marathon in one giant leap. Progress takes time, often requiring small, successive steps, plus the need to grow

Find a need and fill it. That’s been the mainstay of small businesses and start-ups – the inspiration of entrepreneurs – for decades. It may be time to re-think that process because to become a truly successful company of any size demands more than simply identifying a need and filling it – much more.

A “need,” is somewhat like “beauty.” At times the “need” may exist more in the eye of the beholder than in the minds of those said to need it. There are countless real-life examples to choose from.

Our nation’s “Big 3 Auto Makers“ – no longer as big as they once were, and who’ve focused their resources to building SUVs – often see needs that don’t exist. Ask any auto dealer stuck with new cars and trucks in some corner of his back lot because Detroit built them without including the options real buyers want.

Or the $80 gizmo created and actually marketed “to eliminate the messy, time-consuming chore” of pouring you just the right amount of morning cereal. This gizmo releases a portion-controlled amount of your favorite breakfast cereal for you. Oh, didn’t you realize that pouring just the right amount of your morning cereal had become “a chore?” Or that using a smaller bowl might work as well?

Companies often do that; they see “needs” where none actually exist. Making matters worse, because many often have limited funds and experience, management ignores researching the “need” it believes it sees so it can focus its attention on growing a business that in reality needs a stronger foundation.

Dreams of success can quickly become nightmares, the result of not taking the time to move ahead one step at a time. A newborn doesn’t go from crawling across a rug to running a marathon in one giant leap. Progress takes time, often requiring small, successive steps, plus the need to grow

ay exist more in the eye of the beholder than in the minds of those said to need it. There are countless real-life examples to choose from.

Our nation’s “Big 3 Auto Makers“ – no longer as big as they once were, and who’ve focused their resources to building SUVs – often see needs that don’t exist. Ask any auto dealer stuck with new cars and trucks in some corner of his back lot because Detroit built them without including the options real buyers want.

Or the $80 gizmo created and actually marketed “to eliminate the messy, time-consuming chore” of pouring you just the right amount of morning cereal. This gizmo releases a portion-controlled amount of your favorite breakfast cereal for you. Oh, didn’t you realize that pouring just the right amount of your morning cereal had become “a chore?” Or that using a smaller bowl might work as well?

Companies often do that; they see “needs” where none actually exist. Making matters worse, because many often have limited funds and experience, management ignores researching the “need” it believes it sees so it can focus its attention on growing a business that in reality needs a stronger foundation.

Dreams of success can quickly become nightmares, the result of not taking the time to move ahead one step at a time. A newborn doesn’t go from crawling across a rug to running a marathon in one giant leap. Progress takes time, often requiring small, successive steps, plus the need to grow

ner of his back lot because Detroit built them without including the options real buyers want.

Or the $80 gizmo created and actually marketed “to eliminate the messy, time-consuming chore” of pouring you just the right amount of morning cereal. This gizmo releases a portion-controlled amount of your favorite breakfast cereal for you. Oh, didn’t you realize that pouring just the right amount of your morning cereal had become “a chore?” Or that using a smaller bowl might work as well?

Companies often do that; they see “needs” where none actually exist. Making matters worse, because many often have limited funds and experience, management ignores researching the “need” it believes it sees so it can focus its attention on growing a business that in reality needs a stronger foundation.

Dreams of success can quickly become nightmares, the result of not taking the time to move ahead one step at a time. A newborn doesn’t go from crawling across a rug to running a marathon in one giant leap. Progress takes time, often requiring small, successive steps, plus the need to grow

at pouring just the right amount of your morning cereal had become “a chore?” Or that using a smaller bowl might work as well?

Companies often do that; they see “needs” where none actually exist. Making matters worse, because many often have limited funds and experience, management ignores researching the “need” it believes it sees so it can focus its attention on growing a business that in reality needs a stronger foundation.

Dreams of success can quickly become nightmares, the result of not taking the time to move ahead one step at a time. A newborn doesn’t go from crawling across a rug to running a marathon in one giant leap. Progress takes time, often requiring small, successive steps, plus the need to grow

on on growing a business that in reality needs a stronger foundation.

Dreams of success can quickly become nightmares, the result of not taking the time to move ahead one step at a time. A newborn doesn’t go from crawling across a rug to running a marathon in one giant leap. Progress takes time, often requiring small, successive steps, plus the need to grow stronger along the way.

For the newborn, the process has remained the same since the beginning of time – crawl, walk run – with many unexpected tumbles along the way. The process is much the same for people starting or attempting to grow a company.