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Franchising or Independent Dealer; Are You Buying a Job?
Many people who buy a franchise think they are buying a business of their own. In many regards it does resemble your own business. But in reality you are leasing or renting a business. Many who are Independent Dealers are also generally buying a job more than buying a business. Recently

n drag your company’s performance down.

If your working capital i

Are your Decisions Based on Fact?
In an information rich society, too many people are still starving their decisions of enough of the right information.INTRODUCTIONHow do you know if your decision process is well-informed or ill-informed? And even if you could detect the clues of an ill-informed decision pr

Do you have commercial or government clients? Working with commercial and government clients can be very profitable. However, these clients also tend to pay invoices in 30 to 60 days, which can drain your company’s working capital. Many times, these great but slow paying customers can drag your company’s performance down.

If your working capital i

Niche Marketing is All About Value Pricing
Niche marketers should price their products and services based on the value received by the customer: it is the customer’s perception of value that counts. If you calculate price based on cost and/or the competition, you are not in a niche market or you are pricing incorrectly.Nic

nd government clients can be very profitable. However, these clients also tend to pay invoices in 30 to 60 days, which can drain your company’s working capital. Many times, these great but slow paying customers can drag your company’s performance down.

If your working capital i

Why Santa's Marketing Works Better Than Yours!
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn't have to use new fangled techniqu

so tend to pay invoices in 30 to 60 days, which can drain your company’s working capital. Many times, these great but slow paying customers can drag your company’s performance down.

If your working capital i

Earn More by Working Less- 7 Simple Steps To A Better Life
Have you ever wished there were more hours in your day, so you could get it all done? Why not manage those hours you do have better?A few years back, there was a trend among women to try to do it all, have it all, and be all to everyone. It didn’t work. Women soon realized that th

s working capital. Many times, these great but slow paying customers can drag your company’s performance down.

If your working capital i

What You Should Expect to Do when Completing Online Surveys
Taking online surveys is always said to be extremely easy and quick. Be as it may, what does it actually involve? Even though taking online surveys requires little effort, you should know what to expect if you’re considering taking online surveys regularly.What are Online Surveys

n drag your company’s performance down.

If your working capital is tied in slow paying customers, eventually you’ll have to start turning away new sales. Even worse, you may miss payroll or key supplier payments. Before long your company will be stuck in neutral or about to enter a death spiral. The solution, of course, is to obtain some working c

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Layoffs are part of corporate America. Several times a year the business section of the newspaper mentions another large layoff at well-known companies. One of the biggest layoff announcements of the year 2005 has been made by General Motors. GM wants to layoff about 30,000 of its employees. Several other companies have made similar announcements and more are to expect - sooner or later. This can happen almost anywhere and in any industry.

Even if you don't feel like it, showing appreciation to your customer is important - a smile and chearful word can brighten their day and instill good thoughts about you, your company, and your products. On the other hand, telling your customer exactly how you feel (I won't bother finishing this sentence).

Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true.

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