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    Perhaps the title of this article is a bit lofty. How could I possibly explain how to market your small business succinctly?

    I can with the understanding that there are only three ways how to market your small business and grow: get more customers, increase the puchasing frequency and sell more units (products or services).

    How to market your small business seems a bit easier now, doesn't it?

    To get more customers, you need to ask more questions. Where are your potential customers hiding, unaware of your small business? How do you reach them and convince them what you've got is better than anyone else? Market research. [For help with your market research, please visit my small business site].

    For more purchases, you've got to ensure your buying process is as simple as possible. Think about it: how many times have you vowed never to return to a certain store because the sales rep was rude, the lineups were notoriously long or the administrator took three weeks to return your call? Eradicate these types of purchasing holdups and you'll have figured out a key mechanism in how to market your small business.

    If you are increasing your customer base and the amount of purchases being made, you're automatically increasing the number of units sold. To shoot these numbers up even higher, try value-added services - but let me explain that in layman's terms. A value-added service is an offer your customers receive at a discount if they purchase a certain amount

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    e units (products or services).

    How to market your small business seems a bit easier now, doesn't it?

    To get more customers, you need to ask more questions. Where are your potential customers hiding, unaware of your small business? How do you reach them and convince them what you've got is better than anyone else? Market research. [For help with your market research, please visit my small business site].

    For more purchases, you've got to ensure your buying process is as simple as possible. Think about it: how many times have you vowed never to return to a certain store because the sales rep was rude, the lineups were notoriously long or the administrator took three weeks to return your call? Eradicate these types of purchasing holdups and you'll have figured out a key mechanism in how to market your small business.

    If you are increasing your customer base and the amount of purchases being made, you're automatically increasing the number of units sold. To shoot these numbers up even higher, try value-added services - but let me explain that in layman's terms. A value-added service is an offer your customers receive at a discount if they purchase a certain amoun

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    s better than anyone else? Market research. [For help with your market research, please visit my small business site].

    For more purchases, you've got to ensure your buying process is as simple as possible. Think about it: how many times have you vowed never to return to a certain store because the sales rep was rude, the lineups were notoriously long or the administrator took three weeks to return your call? Eradicate these types of purchasing holdups and you'll have figured out a key mechanism in how to market your small business.

    If you are increasing your customer base and the amount of purchases being made, you're automatically increasing the number of units sold. To shoot these numbers up even higher, try value-added services - but let me explain that in layman's terms. A value-added service is an offer your customers receive at a discount if they purchase a certain amoun

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    the sales rep was rude, the lineups were notoriously long or the administrator took three weeks to return your call? Eradicate these types of purchasing holdups and you'll have figured out a key mechanism in how to market your small business.

    If you are increasing your customer base and the amount of purchases being made, you're automatically increasing the number of units sold. To shoot these numbers up even higher, try value-added services - but let me explain that in layman's terms. A value-added service is an offer your customers receive at a discount if they purchase a certain amoun

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    ount of purchases being made, you're automatically increasing the number of units sold. To shoot these numbers up even higher, try value-added services - but let me explain that in layman's terms. A value-added service is an offer your customers receive at a discount if they purchase a certain amount of units in a pre-defined time period. 20% off lunch if it's a party of four or more, 15% off when you purchase three widgets at one sitting, and so forth.

    Combine these three simple stragies in your small business marketing plans, and you'll have customers who need your products or services knocking on the door.

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