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Suggest You - Update Your Web Site, Make More Sales
Project delivery makes IT organizations credible. When IT “gets it right” at the project level, its ability to impact the financial results of a company increases and its leadership in providing strategic direction improves. Good project delivery is the key to unlocking the door from the back-offic
Nothing is as compelling as managing the design, of a printed piece or web look for your organization, service or campaign. It's easy to get swept away envisioning the impact it will have on your target audiences. And the creative adventure of bringing that piece, or web design, to life, is usually
So while you should never stop marketing to new customers, it is vitally important that you don’t neglect the people who have already done business with you. How does this relate to your business web site? Well, the ideal business web site is one that gives customers a compelling reason to visit it over and over and over again.
One effective way to do this is by making daily, weekly, or monthly offers on your web site. For instance, at the top of your home page you could have a “5-Star Offer of The Day” that you change every day. Or a “Wonderful Wednesday Half-Off Sale” that you change every week. Or a “Monthly Madness Sale” that you change every month. You get the idea.
Make sure that every new knock-your-socks-off offer (e.g., “75% off of all our orange widgets,” etc.) expires on a specific date. This follows the pattern of the home shopping networks – which flash an item on the screen, then announce with great urgency, “Once this item is gone, it’s gone forever.” If you change your offers freque
Are you ready to start your residential cleaning service? Once you've purchased the supplies and equipment, obtained the necessary insurance, and hired your crew you will be looking for clients. Your cleaning customers will have questions for you - everything from the training you give your emplo
One effective way to do this is by making daily, weekly, or monthly offers on your web site. For instance, at the top of your home page you could have a “5-Star Offer of The Day” that you change every day. Or a “Wonderful Wednesday Half-Off Sale” that you change every week. Or a “Monthly Madness Sale” that you change every month. You get the idea.
Make sure that every new knock-your-socks-off offer (e.g., “75% off of all our orange widgets,” etc.) expires on a specific date. This follows the pattern of the home shopping networks – which flash an item on the screen, then announce with great urgency, “Once this item is gone, it’s gone forever.” If you change your offers frequ
One of my favorite shows is the Extreme Home Makeover. I think the show is so popular because it tells a story of how a very “in need” family gets a wonderful new home with the help of hundreds of strangers. And each week these “strangers” eat and sleep very little, to complete the home in just
One effective way to do this is by making daily, weekly, or monthly offers on your web site. For instance, at the top of your home page you could have a “5-Star Offer of The Day” that you change every day. Or a “Wonderful Wednesday Half-Off Sale” that you change every week. Or a “Monthly Madness Sale” that you change every month. You get the idea.
Make sure that every new knock-your-socks-off offer (e.g., “75% off of all our orange widgets,” etc.) expires on a specific date. This follows the pattern of the home shopping networks – which flash an item on the screen, then announce with great urgency, “Once this item is gone, it’s gone forever.” If you change your offers frequ
How do you choose the right people who will support and nourish an innovation initiative? This article will attempt to provide you with a set of important roles together with some attributes of the people who should fill those roles. Here we are less concerned with titles or hierarchies and more co
Make sure that every new knock-your-socks-off offer (e.g., “75% off of all our orange widgets,” etc.) expires on a specific date. This follows the pattern of the home shopping networks – which flash an item on the screen, then announce with great urgency, “Once this item is gone, it’s gone forever.” If you change your offers frequ
Every business owner knows without their customers they do not have a business. Finding customers is only the first step in running a business. Keeping them for the long haul is the most important thing a business needs to do.Customers want to buy their goods and services from businesses in
And it is these customers who are your bread and butter. Treat them like royalty and they’ll reward you with increased sales. Although your changing offers should be geared primarily to these repeat customers – make sure you don’t neglect your new customers either. Because the primary goal of your web site should be to transform new customers into repeat customers. The beauty of the “Offer of The Day” system is that 99% of your web site content can remain the same. All you have to change is the Offer of the Day. And with some of the amazing self-publishing software that’s out there, this can be done in around 1 or 2 minutes.
One word of caution: make sure that you keep careful track of every offer you make. Record the date you made the offer an
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Related Articles:
Information as a Competitive Advantage - Part 1
The Nature Of Sales Networking
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