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  • Suggest You - Small Business: Do Incentives For Non-Sales Staff Work?

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    cently sold it and one of his greatest challenges was stopping the competition from pilfering his clients. His greatest asset in the workplace was the technician who repaired the photocopiers and other business equipment. These guys are great assets simply bec
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    Small Business is tough and nobody can deny that and many employers will look for any number of ways to build and maintain the volume of business that they enjoy. One of the techniques that owners will try to use and encourage staff to be more proactive in achieving sales is to use incentives, however, for non-sales staff often this does not work. Find out why as we look into three incentive models.

    There are three incentive models that most business owners will use in driving sales and they are -

    1. Financial Rewards
    2. Recognition of Service
    3. Responsibility Reward

    1. Financial Rewards

    Many businesses, in particular small businesses will use financial rewards as one of their primary techniques for driving sales. The rewards can be in one of two forms, either direct monetary rewards or in the form of products and services. However, in this time of good quality wages and affluence this often does not work.

    Let me explain …

    I had a colleague, who owned an Office Equipment business and recently sold it and one of his greatest challenges was stopping the competition from pilfering his clients. His greatest asset in the workplace was the technician who repaired the photocopiers and other business equipment. These guys are great assets simply beca

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    eving sales is to use incentives, however, for non-sales staff often this does not work. Find out why as we look into three incentive models.

    There are three incentive models that most business owners will use in driving sales and they are -

    1. Financial Rewards
    2. Recognition of Service
    3. Responsibility Reward

    1. Financial Rewards

    Many businesses, in particular small businesses will use financial rewards as one of their primary techniques for driving sales. The rewards can be in one of two forms, either direct monetary rewards or in the form of products and services. However, in this time of good quality wages and affluence this often does not work.

    Let me explain …

    I had a colleague, who owned an Office Equipment business and recently sold it and one of his greatest challenges was stopping the competition from pilfering his clients. His greatest asset in the workplace was the technician who repaired the photocopiers and other business equipment. These guys are great assets simply bec

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    ial Rewards
    2. Recognition of Service
    3. Responsibility Reward

    1. Financial Rewards

    Many businesses, in particular small businesses will use financial rewards as one of their primary techniques for driving sales. The rewards can be in one of two forms, either direct monetary rewards or in the form of products and services. However, in this time of good quality wages and affluence this often does not work.

    Let me explain …

    I had a colleague, who owned an Office Equipment business and recently sold it and one of his greatest challenges was stopping the competition from pilfering his clients. His greatest asset in the workplace was the technician who repaired the photocopiers and other business equipment. These guys are great assets simply bec

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    f two forms, either direct monetary rewards or in the form of products and services. However, in this time of good quality wages and affluence this often does not work.

    Let me explain …

    I had a colleague, who owned an Office Equipment business and recently sold it and one of his greatest challenges was stopping the competition from pilfering his clients. His greatest asset in the workplace was the technician who repaired the photocopiers and other business equipment. These guys are great assets simply bec

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    cently sold it and one of his greatest challenges was stopping the competition from pilfering his clients. His greatest asset in the workplace was the technician who repaired the photocopiers and other business equipment. These guys are great assets simply because they were non-confrontational with the clients where as sales staff are often people everyone tries to avoid.

    In fact in many cases, if a technician actually advised the client on what was the best product to purchase the client almost always, well at least to 90% of the time would purchase the product based on their advice. My colleague recognized this and implemented a financial rewards system to encourage the technicians to look for opportunities to upgrade the client's machines when they were working in their workplace. Guess what … did not work.

    Why?

    Well for two reasons, one, the technicians were paid that well, they did not care about the financial rewards and secondly most technicians only care about the technology. Essentially they were geeks and would rather a new piece of equipment than money. I know, sad, very sad.

    The way my colleague overcame this problem was to use product based rewards rather than financial rewards. Essentially, he rewarded staff members pieces of technical equipment rathe

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