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    Press Releases Are Not Just For Big Announcements
    Despite what you may, think press releases are not only for when you have important news or a big announcement to make. All it takes is a slant on what you are putting out and you can write press releases any time and get them published.There are a couple of things to keep in mind when you are looking to have your press release published, however.The first is to let them know how your community has a niche that your company fills. This could be anything from a Kosher deli to custom Harley paint jobs. The important thing is to let the community know that you are the answer to their questions or things they didn't even know they needed.If your company donates to the community through money donations, through labor or even by donating products, it is acceptable to write a press release stating what you have been up to since the last time you released news. When your employees go out and help build a home for Habitat for Humanity, spend time reading to kids or feeding the hungry, a press releas
    ike coaches mentors or even better – a business growth specialist.

    So today you may want to write yourself a list on the areas in your business that you may be vulnerable in.

    For some of you it may be marketing.

    For some of you it may be sales

    For other it could be understanding financials, recruiting staff, training staff, firing staff, letting go…

    Whatever it may be for you… write down a list.

    Then set about improving on these areas so that your skills improve.

    Then as your skills improve your fear diminishes.

    Simple.

    The skill set and the emotions that you have running your business at what ever level it is at right now… will be different to the skills and the emotional intelligence you will need to grow your business by another million or a few million.

    To control and grow through those emotional blocks some of the things that can help you through are (a) very good self esteem (b) the burning desire to make it through (c) the knowledge and the skill set on how to make it through and (d) the excellent support

    When I was at school, the only thing I wanted to do was finish school so that I didn’t have to learn or study anymore.

    Well as you know and I k

    Stop The Pain Drain - It's More Than Just Ergonomics
    Pain is putting a strain on your bottom line! Employees who are suffering from repetitive motion injuries are not able to work at their ultimate performance level, costing you productivity and often medical costs which can lead to disability claims.You’ve hired ergonomic experts to change the computer stations; You’ve given your employees’ new keyboards; you’ve tried every type of mouse on the market and spent thousands of dollars on chairs. You’ve read scores of articles describing the two biggest repetitive strain injuries: low back pain and carpal tunnel syndrome - you could actually repeat the symptoms in your sleep! You’ve analyzed, prioritized, been reactive and proactive. You’ve gone the gamut, and still you’re employees are in pain!According to the Chronic Pain Association, U.S. companies lose an estimated $90 billion each year to sick time, reduced productivity and direct medical and other benefit costs due to chronic pain among employees. Add to this the fact that it is estimated that stress is cos
    I have found over the years, in my own businesses, and with my clients businesses… that there is one big thing that come up and any time to thwart our dreams of successfully growing our business.

    Emotions

    Yes emotions.

    It sounds funny to some people… until they are in the situation to experience them.

    In Fact, many business owners say to me… ‘Gee if I could grow my business to make a million a year – I’d do it’.

    It sounds easy to do.

    The reality for most people is - it isn’t.

    For some reason when you are faced with achieving great success, emotions can come up and disrupt/delay or eliminate your opportunities.

    You can have emotions that make you scared of failure.

    You can have emotions that make you scared of success.

    You can even have emotions that make you both scared of failure and success at the same time.

    Let me give you an example of how emotions can disrupt your business growth.

    I have worked with many business owners that want to grow their business… yet their excuse is ‘they’re too busy, and that they ‘don’t have the time’.

    They often say to me…

    Case ‘I’d love to grow my business but I’m just too busy. If I had more time, I’d easily grow the business’.

    So they start working with me.

    We put into place certain things that free up their time – so that they can then grow their business.

    You know what happens… Well, all of a sudden, they can’t use the ‘I don’t have the time’ excuse anymore.

    And for many business owners – it’s terrifying.

    All of a sudden they have the time, and they know what they HAVE to do to grow their business, but for various reasons they can’t bring themselves to do the things they know will grow their business.

    So they start creating situations in their business, that will draw them back into the ‘day to day’ activities of the business and away from ‘growing’ their business.

    They start self-sabotaging their success.

    Can you relate to that?

    Let me give you some examples…

    Instead of going out and selling – you may look for paperwork to do.

    Instead of training your staff – you keep yourself busy elsewhere.

    Instead of doing your financials – you work extra on ‘little’ things that keep you away from doing your financials.

    You may tend to create all different types of diversions…

    Does this sound familiar?

    Well guess what, it’s normal – and you can swiftly step through it – with some help.

    I specialize in helping business owners grow through these ‘emotions’. I’ve seen them all before…

    You see my clients quickly find out that I can help them through this trap… I keep them accountable for them doing what it takes for them to grow their business – and I don’t give in.

    Think about it… When you’re the boss in the business – who’s there to keep you accountable?

    You can put things off… and sometimes it can really hurt you.

    When you work with me I’m there to help you follow through on growing your business – rather than leaving you to sabotaging your growth. It’s part of how I’ve helped many clients add millions to their business in just a few years.

    Maybe you could achieve the same results… would that be of benefit to you?

    Emotions can empower you, or disable you. So being able to grow through your emotions is one of the secrets of business growth.

    All the best business owners are able to work their way through these ‘emotions’.

    And you can too!

    It’s a key part of growing your business successfully.

    In fact just the other day I was talking to one of the best clients I have worked with. He now runs a very, very successful $3 million dollar business. When he came to me, it was just over $1 million.

    He said to me “Case now that I look back at all the stupid emotions that I had to deal with when I was growing the business, it amazed me at how much time I wasted.

    Wasted on getting through my emotional blocks.

    But I realize now that those emotions are what held me back in the first place and that I HAD to work through them to get to where I am now.

    I had to become a $3 Million dollar businessman first before I could grow to $3 Million.”

    And it’s true.

    Show me a business that is growing, and I bet you a year or so before they experience business growth – the business owner went through significant personal growth.

    And that’s the secret.

    All super successful business owners have had exceptional personal growth.

    If you are the business owner, for your business to grow. You first must grow.

    So focus on growing yourself in areas to enable your business to grow. That’s the clue.

    Find out what areas you are currently vulnerable in, in terms of both knowledge and skill. Then set about improving them yourself.

    And you can do it by yourself, or with the help of other people. Like coaches mentors or even better – a business growth specialist.

    So today you may want to write yourself a list on the areas in your business that you may be vulnerable in.

    For some of you it may be marketing.

    For some of you it may be sales

    For other it could be understanding financials, recruiting staff, training staff, firing staff, letting go…

    Whatever it may be for you… write down a list.

    Then set about improving on these areas so that your skills improve.

    Then as your skills improve your fear diminishes.

    Simple.

    The skill set and the emotions that you have running your business at what ever level it is at right now… will be different to the skills and the emotional intelligence you will need to grow your business by another million or a few million.

    To control and grow through those emotional blocks some of the things that can help you through are (a) very good self esteem (b) the burning desire to make it through (c) the knowledge and the skill set on how to make it through and (d) the excellent support

    When I was at school, the only thing I wanted to do was finish school so that I didn’t have to learn or study anymore.

    Well as you know and I kn

    Audio Engineering Jobs – The Working Field
    So, you want to become an audio engineer. Do you know what it takes? Do you know what careers exist? Do you understand what you will need to do? What qualities you will need to possess? Well, you have come to the right place. We are about to delve into the world of audio engineering jobs and learn just what it takes to become a success in the field.Help WantedIf you are wondering exactly what type of audio engineering jobs exist in the field, you are about to find out. Audio engineering is not a glamorous job, although if you enter the career field, you will find that you get to work on some of the most exciting projects, if you apply yourself and meet the necessary criteria.Here are some fields that may include audio engineering jobs:• Movies – Soundtracks, voice overs, cast, scenes• Television Shows – Soundtracks, voice overs, cast, scenes• Television Commercials – Soundtracks, voice overs, cast, scenes• Music – Live concerts, recording studios, videos, albums, special functio
    y grow the business’.

    So they start working with me.

    We put into place certain things that free up their time – so that they can then grow their business.

    You know what happens… Well, all of a sudden, they can’t use the ‘I don’t have the time’ excuse anymore.

    And for many business owners – it’s terrifying.

    All of a sudden they have the time, and they know what they HAVE to do to grow their business, but for various reasons they can’t bring themselves to do the things they know will grow their business.

    So they start creating situations in their business, that will draw them back into the ‘day to day’ activities of the business and away from ‘growing’ their business.

    They start self-sabotaging their success.

    Can you relate to that?

    Let me give you some examples…

    Instead of going out and selling – you may look for paperwork to do.

    Instead of training your staff – you keep yourself busy elsewhere.

    Instead of doing your financials – you work extra on ‘little’ things that keep you away from doing your financials.

    You may tend to create all different types of diversions…

    Does this sound familiar?

    Well guess what, it’s normal – and you can swiftly step through it – with some help.

    I specialize in helping business owners grow through these ‘emotions’. I’ve seen them all before…

    You see my clients quickly find out that I can help them through this trap… I keep them accountable for them doing what it takes for them to grow their business – and I don’t give in.

    Think about it… When you’re the boss in the business – who’s there to keep you accountable?

    You can put things off… and sometimes it can really hurt you.

    When you work with me I’m there to help you follow through on growing your business – rather than leaving you to sabotaging your growth. It’s part of how I’ve helped many clients add millions to their business in just a few years.

    Maybe you could achieve the same results… would that be of benefit to you?

    Emotions can empower you, or disable you. So being able to grow through your emotions is one of the secrets of business growth.

    All the best business owners are able to work their way through these ‘emotions’.

    And you can too!

    It’s a key part of growing your business successfully.

    In fact just the other day I was talking to one of the best clients I have worked with. He now runs a very, very successful $3 million dollar business. When he came to me, it was just over $1 million.

    He said to me “Case now that I look back at all the stupid emotions that I had to deal with when I was growing the business, it amazed me at how much time I wasted.

    Wasted on getting through my emotional blocks.

    But I realize now that those emotions are what held me back in the first place and that I HAD to work through them to get to where I am now.

    I had to become a $3 Million dollar businessman first before I could grow to $3 Million.”

    And it’s true.

    Show me a business that is growing, and I bet you a year or so before they experience business growth – the business owner went through significant personal growth.

    And that’s the secret.

    All super successful business owners have had exceptional personal growth.

    If you are the business owner, for your business to grow. You first must grow.

    So focus on growing yourself in areas to enable your business to grow. That’s the clue.

    Find out what areas you are currently vulnerable in, in terms of both knowledge and skill. Then set about improving them yourself.

    And you can do it by yourself, or with the help of other people. Like coaches mentors or even better – a business growth specialist.

    So today you may want to write yourself a list on the areas in your business that you may be vulnerable in.

    For some of you it may be marketing.

    For some of you it may be sales

    For other it could be understanding financials, recruiting staff, training staff, firing staff, letting go…

    Whatever it may be for you… write down a list.

    Then set about improving on these areas so that your skills improve.

    Then as your skills improve your fear diminishes.

    Simple.

    The skill set and the emotions that you have running your business at what ever level it is at right now… will be different to the skills and the emotional intelligence you will need to grow your business by another million or a few million.

    To control and grow through those emotional blocks some of the things that can help you through are (a) very good self esteem (b) the burning desire to make it through (c) the knowledge and the skill set on how to make it through and (d) the excellent support

    When I was at school, the only thing I wanted to do was finish school so that I didn’t have to learn or study anymore.

    Well as you know and I k

    Repeat Until Memorized
    I remember, as a child, raptly watching a Saturday morning adventure TV show where the hero was captured by the “bad guys” who gave him the “Ancient Water Torture” in order to extract secret information. Seems our hero was tied down while an endless amount of water was dropped on his forehead, drop by drop, until he would capitulate and divulge the secrets. Of course, the hero managed to miraculously extract himself “just in the nick of time” and save the world as he did every Saturday morning.Today the “Ancient Water Torture” is still in use. It is an effective technique employed by mass marketers. They drip, drip, drip the same information in the same “voice” over and over until we, as consumers, can never forget it. The technique works in all media. The critical element is repetition (drip), repetition (drip), and still more repetition (drip, drip, drip).So maybe you don’t have a budget that makes it possible to purchase media for constant repetition or your marketplace is very small. If you only need t
    ftly step through it – with some help.

    I specialize in helping business owners grow through these ‘emotions’. I’ve seen them all before…

    You see my clients quickly find out that I can help them through this trap… I keep them accountable for them doing what it takes for them to grow their business – and I don’t give in.

    Think about it… When you’re the boss in the business – who’s there to keep you accountable?

    You can put things off… and sometimes it can really hurt you.

    When you work with me I’m there to help you follow through on growing your business – rather than leaving you to sabotaging your growth. It’s part of how I’ve helped many clients add millions to their business in just a few years.

    Maybe you could achieve the same results… would that be of benefit to you?

    Emotions can empower you, or disable you. So being able to grow through your emotions is one of the secrets of business growth.

    All the best business owners are able to work their way through these ‘emotions’.

    And you can too!

    It’s a key part of growing your business successfully.

    In fact just the other day I was talking to one of the best clients I have worked with. He now runs a very, very successful $3 million dollar business. When he came to me, it was just over $1 million.

    He said to me “Case now that I look back at all the stupid emotions that I had to deal with when I was growing the business, it amazed me at how much time I wasted.

    Wasted on getting through my emotional blocks.

    But I realize now that those emotions are what held me back in the first place and that I HAD to work through them to get to where I am now.

    I had to become a $3 Million dollar businessman first before I could grow to $3 Million.”

    And it’s true.

    Show me a business that is growing, and I bet you a year or so before they experience business growth – the business owner went through significant personal growth.

    And that’s the secret.

    All super successful business owners have had exceptional personal growth.

    If you are the business owner, for your business to grow. You first must grow.

    So focus on growing yourself in areas to enable your business to grow. That’s the clue.

    Find out what areas you are currently vulnerable in, in terms of both knowledge and skill. Then set about improving them yourself.

    And you can do it by yourself, or with the help of other people. Like coaches mentors or even better – a business growth specialist.

    So today you may want to write yourself a list on the areas in your business that you may be vulnerable in.

    For some of you it may be marketing.

    For some of you it may be sales

    For other it could be understanding financials, recruiting staff, training staff, firing staff, letting go…

    Whatever it may be for you… write down a list.

    Then set about improving on these areas so that your skills improve.

    Then as your skills improve your fear diminishes.

    Simple.

    The skill set and the emotions that you have running your business at what ever level it is at right now… will be different to the skills and the emotional intelligence you will need to grow your business by another million or a few million.

    To control and grow through those emotional blocks some of the things that can help you through are (a) very good self esteem (b) the burning desire to make it through (c) the knowledge and the skill set on how to make it through and (d) the excellent support

    When I was at school, the only thing I wanted to do was finish school so that I didn’t have to learn or study anymore.

    Well as you know and I k

    How do we Manage?
    "Management is more of a benevolent dictatorship as opposed to a democracy." - Bryce's LawI evidently hit a nerve in a few of my recent bulletins, specifically:#46 - The Death of Management - October 17, 2005 http://www.phmainstreet.com/mba/ss051017.pdf#47 - Parenting Management - October 24, 2005 http://www.phmainstreet.com/mba/ss051024.pdf#48 - The First Thing We Do, Let's Kill all the Bean Counters - October 31, 2005 http://www.phmainstreet.com/mba/ss051031.pdfI want to thank those of you who inundated my e-mail queue and responded to my blog with your comments and observations regarding these articles. From your remarks, it sounds like there is little management being applied in the area of Information Technology or in the corporate world in general. I jokingly refer to the absence of management in the workplace as Theory Zero (0), but perhaps it is time to revisit the three accepted theories of management and see what is actually being used.
    uccessful $3 million dollar business. When he came to me, it was just over $1 million.

    He said to me “Case now that I look back at all the stupid emotions that I had to deal with when I was growing the business, it amazed me at how much time I wasted.

    Wasted on getting through my emotional blocks.

    But I realize now that those emotions are what held me back in the first place and that I HAD to work through them to get to where I am now.

    I had to become a $3 Million dollar businessman first before I could grow to $3 Million.”

    And it’s true.

    Show me a business that is growing, and I bet you a year or so before they experience business growth – the business owner went through significant personal growth.

    And that’s the secret.

    All super successful business owners have had exceptional personal growth.

    If you are the business owner, for your business to grow. You first must grow.

    So focus on growing yourself in areas to enable your business to grow. That’s the clue.

    Find out what areas you are currently vulnerable in, in terms of both knowledge and skill. Then set about improving them yourself.

    And you can do it by yourself, or with the help of other people. Like coaches mentors or even better – a business growth specialist.

    So today you may want to write yourself a list on the areas in your business that you may be vulnerable in.

    For some of you it may be marketing.

    For some of you it may be sales

    For other it could be understanding financials, recruiting staff, training staff, firing staff, letting go…

    Whatever it may be for you… write down a list.

    Then set about improving on these areas so that your skills improve.

    Then as your skills improve your fear diminishes.

    Simple.

    The skill set and the emotions that you have running your business at what ever level it is at right now… will be different to the skills and the emotional intelligence you will need to grow your business by another million or a few million.

    To control and grow through those emotional blocks some of the things that can help you through are (a) very good self esteem (b) the burning desire to make it through (c) the knowledge and the skill set on how to make it through and (d) the excellent support

    When I was at school, the only thing I wanted to do was finish school so that I didn’t have to learn or study anymore.

    Well as you know and I k

    How to Find and Do Business With Latina Business Owners
    It is not generally known that Latinas represent the fastest growing entrepreneurial sector in the U. S. business community. According to the Center for Women’s Research, Latina entrepreneurs are starting businesses at a rate that is fully six times that of the national average.According to the latest U.S. Bureau of the Census report (2002), there are 540,909 Latina owned businesses in the United States and another 111,287 Latina businesses jointly owned with a male partner. Yet it has not been easy for consumers or other businesses to identify and contact them by City or State, that is, until now.The Hispanic Business Women’s Alliance (HBWA) has just launched a new, interactive Online Directory of Latina Business Owners and Professionals at www.latinamarketplace.com that will help Internet shoppers easily find and do business with Latina Business Owners and Professionals in the United States, Puerto Rico, and the U.S. Virgin Islands, registered in the Directory.The Online Directory of Latina Business Owne
    ike coaches mentors or even better – a business growth specialist.

    So today you may want to write yourself a list on the areas in your business that you may be vulnerable in.

    For some of you it may be marketing.

    For some of you it may be sales

    For other it could be understanding financials, recruiting staff, training staff, firing staff, letting go…

    Whatever it may be for you… write down a list.

    Then set about improving on these areas so that your skills improve.

    Then as your skills improve your fear diminishes.

    Simple.

    The skill set and the emotions that you have running your business at what ever level it is at right now… will be different to the skills and the emotional intelligence you will need to grow your business by another million or a few million.

    To control and grow through those emotional blocks some of the things that can help you through are (a) very good self esteem (b) the burning desire to make it through (c) the knowledge and the skill set on how to make it through and (d) the excellent support

    When I was at school, the only thing I wanted to do was finish school so that I didn’t have to learn or study anymore.

    Well as you know and I know now – we never stop learning and we never stop studying… because if we do – we stop growing. And as an achiever – I love growing, learning and becoming better…

    I realize now that the more I learn, the less I know.

    So lets look at the best business owners and how they manage their ‘emotions’ so that they can grow their business.

    Great business owners have a tendency to take ‘risks’. Well to the person on the street may call it a ‘risk’ but to the business owner it’s more of a ‘knowing’ – an intuitive gamble that what they think will work – will work.

    So armed with a great self esteem and desire they go about learning how to do it. They study, research the topic and do what it takes to get the job done.

    And they make sure they have support.

    They surround themselves with great people that enhance their ability to ‘know’ what to do to grow their business.

    Every successful businessman will tell you how important great people are to them. They insist on having excellent staff. If they don’t fit the mold, they do work in the company.

    They insist on having the best accountants, the best lawyers and the best consultants they can find to help them grow their business.

    You see it’s crucial to have someone there that can explain exactly what you’re going through – and most importantly tell you what the next steps are to take so that you can ‘make it through’ safely and successfully.

    Working with an excellent Growth Specialist will help you see the path you have to walk. Because sometimes business owners can get trapped in the business – and may not be able to see there way out. A great specialist will help you out.

    And they’ll help you out quickly and safely.

    Much like if you wanted to climb Mt Everest. You’d get a Sherper to help guide you up the mountain, showing you the steps to take.

    So by learning how to do it and getting great support you can overcome the emotions of growth.

    It’s the seventh secret of business growth – growing through emotions.

    Copyright © 2006 by Casey Gollan. All Rights Reserved

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