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Suggest You - Cross Promotions for Small Business
This article is one of the many articles still to come in which I will discuss very basic yet proven techniques that you could use immediately in your encounters with your suppliers.Oh but wait, to find any value in this article, you must be a firm believer that Purchasing strategies have evolved from just 1) focusing on price and 2) focusing on quality, reliability, responsiveness and total cost to a much broader focus of building supplier relationships.Did you know that for each $1.00 you save in your “total cost of ownership” reduction efforts, you will improve your bottom line profitability by $1.00? And did you also know that most companies do not get this concept and continue focusing their resources in all the wrong places?Now is the time when I want to
The beauty of this idea is that in a networking
If you will be sending your resume in order to apply for a hot new customer service position, you need to make certain that your resume is better than 90% of all the other applicants for that job. This may mean that you need to best 2 other resumes, or it may mean that you need to best 200. Either way, if you are below the top 10%, then your resume will be discarded before you ever get the chance to prove yourself. Here is where a customer service resume sample becomes extremely useful. This document is your key to understanding the important elements that will be required for your resume, as well as the way in which to use those elements.Of course, if you truly feel that you are unable to write a winning resume, a professional resume writer can help you out. Or, you ca
Patricia Fripp and Susan RoAne are buddies, and professional speakers. They both live in Northern California. When they attend an event together, they network, and cross-promote at the same time by giving each other a glowing endorsement.
First, Fripp will introduce RoAne to someone neither has met saying, “She’s (RoAne) too modest to tell you, but…” Then Fripp raves about RoAne’s accomplishments. Then RoAne says, “She (Fripp) is also too modest to tell you…” And, then RoAne brags about Fripp.
The beauty of this idea is that in a networking s
You might be wondering out aloud, "This person probably does not have what it takes to get into a partnership with me." judging by his sloppy dressing and casual demeanor. Or perhaps you might look at a shabbily dressed person with his head bowed down as he walked along the street as if looking out for coins on the road and thoughts like "Hey, he doesn't look as though he can make it big in life" cross your mind instantaneously.If you find yourself judging people to be exactly the way as you perceive them to be on a regular basis, and by that I mean at least a few times daily, I have news for you...You are inevitably undermining your relationship with people whom you know and potentially those who might just make your acquaintance!Find it hard to believe? Consi
Patricia Fripp and Susan RoAne are buddies, and professional speakers. They both live in Northern California. When they attend an event together, they network, and cross-promote at the same time by giving each other a glowing endorsement.
First, Fripp will introduce RoAne to someone neither has met saying, “She’s (RoAne) too modest to tell you, but…” Then Fripp raves about RoAne’s accomplishments. Then RoAne says, “She (Fripp) is also too modest to tell you…” And, then RoAne brags about Fripp.
The beauty of this idea is that in a networking
In my day to day practice in strategic human resource management I often come across customers looking for a 'good' accountant or 'good lawyer'. As an accountant myself the common thread for a 'good acountant or lawyer' seems to be 'I want someone who can explain things in plain english without the jargon'. This simplicity of service and communications can grow your business and ensure that you never need to look for more work! And the sad fact is that there are many practioners that just don't deliver.So what makes a 'good accountant / lawyer'? People from all walks of life are looking for someone they can trust with their hard earnt money and that gives advice that can be understood. They aren't interested in Part IVA, debt defeasance, estopel and other industry terms or j
First, Fripp will introduce RoAne to someone neither has met saying, “She’s (RoAne) too modest to tell you, but…” Then Fripp raves about RoAne’s accomplishments. Then RoAne says, “She (Fripp) is also too modest to tell you…” And, then RoAne brags about Fripp.
The beauty of this idea is that in a networking
Hourly rates that you charge your clients are very closely related to the ultimate success or failure of your business. Your hourly rates must be high enough to sustain your income needs and not so high that you drive away your sweet spot, small business, target client.The most common mistake people make early on is setting an hourly rate that it too low. You have to get your small business clients used to paying a certain hourly rate up front. It is very difficult to raise your rates up to where they should be after the fact. Increase of 5 - 15% overtime are ok but if you need your hourly rate to jump form $5 to $85, you will likely lose all of your current customers.Setting a low hourly rate in the hopes of attracting new clients is a poor strategy. These client
The beauty of this idea is that in a networking
I was wondering if you can give me some advice. I work as a salesman and the company owner is a DICTATOR. Nothing is accepted unless he personally approves it. That’s causing us big problems since we can’t sell on the spot. And if the bargain isn’t completed at the moment, someone else will come and take it. Salesmen here don’t have any authority to do anything. We get embarrassed in front of our clients. This is not professional. And if anyone talks about this problem, the owner simply says, ‘It’s my money and not yours.’ What can I do to convince him? I would appreciate your ideas about this.***Excellent question! Here’s my reply:Sometimes business owners and department heads can be very restrictive. Sometimes it is due to insecurity, sometimes to past bad ex
The beauty of this idea is that in a networking situation, someone else tells people how wonderful you are and what you’ve done. Bragging is not necessary. This cross-promotion networking is quite simple—as are most other cross-promotion strategies.
Cross-promotion strategies can range from highly sophisticated with formalized contracts like with the major airlines and certain telephone long distance carriers, to promotions as casual as stuffing your bags with flyers or coupons from another merchant in your community and having them do the same for you. Or, perhaps putting promotional messages on one another’s register rec
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