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Create Dynamic Headlines For Your Advertising and Multiply Your Responses Virtually Overnight
Done well, advertising can launch your business into a period of explosive growth. Done poorly, advertising can be one of the most wasteful and risky forms of marketing activity. Laser-like targeting and messaging with irresistible appeal are two crucial elements.Many businesses advertise locally in Yellow Pages which represents a significant and long-term investment in one source.To maximise your return on investment I would recommend carrying out smaller tests firs

to become so! You don't have to be, but are you really willing to let your competitors take business from you?

There are many options for getting online. If you are interested in learning and building your own site, there are many companies out there that will include some form of web design software with their monthly web hosting costs. If you want to get something a little more professional or have no interest or time to do it yourself, there are many companies out there that specialize in web design.

If you decide to hire someone to design your si

The Entrepreneur's Prayer
As I awaken with the gift of yet another day and prepare for the tasks at hand, I offer up this most ardent prayer:I pray for continued clarity of purpose so that I may hold my vision steady and keep my focus on the needs and success of others, which in turn shall bring me my success.I pray for the wisdom to expect abundance in my life, that it surrounds me and is available for the taking and to be shameless and unapologetic upon its receipt, for I deserve abundance.I pray for a cheerful co

Many established, non-technology related small businesses don't see a need for their own website. Why on earth would a salon or a smaller retail shop need to be on the internet? There are many answers to that question.

Websites are a key marketing tool these days. You don't have to be selling anything online. Simply having a web presence can introduce your business to a whole new clientele who may never have known you existed.

Having your own basic website in 2006 is comparable to listing your business in the yellow pages in 1986. You wouldn't consider not listing your business and phone number there. A large percentage of small business' clientele has historically come from people deciding they need a product or service and locating someone who can meet there needs by simply opening the phonebook. Well, that is still true today, but a lot more of these same potential customers are turning to the internet for the same reason.

Now, following that logic, isn't it enough just to list my company with the online business directories and yellow page services? The answer simply is no.

For example, several weeks ago I was out of town and discovered that I needed to get an oil change immediately. As always, I logged on to several yellow page sites to see what my options were. As expected, I got a list of about 40 different places I could go. So, how did I decide which company to use? Simple, I found the ones that listed not only their phone numbers but also had a link their websites. There I had all the information I needed at my fingertips. I found out the hours, locations with maps and directions and most importantly pricing information and any specials they were currently offering. I ended up using a smaller, non-chain company that had invested in putting up a very basic site.

Believe me, I am not the only person who shops for products and services this way. Without having some form of web presence, you are missing out on an entire segment of potential customers.

As a small business owner myself, I certainly understand the reservations that many of us have about investing money into some marketing concept that seems nontraditional to me. Maybe you aren't comfortable with computers and internet and don't wish to become so! You don't have to be, but are you really willing to let your competitors take business from you?

If you decide to hire someone to design your sit

The Reality of Customer Service in America and Best Efforts in Franchising, We Can Do Better
Yesterday I went to buy a sandwich at a franchised outlet. I thought while driving up would the owner be there to help out and save some money on labor, knowing a holiday weekend is hard to get labor. As I drove up to the place a man driving an SUV made by Lexus, nice too, cut me off stealing my parking spot? He parked crooked and blocked part of the stall I wanted and part of the handicap stall, next to it.Everyone thought he was rich? The customers and employees of the shop, I could tell by their gawking of

r not listing your business and phone number there. A large percentage of small business' clientele has historically come from people deciding they need a product or service and locating someone who can meet there needs by simply opening the phonebook. Well, that is still true today, but a lot more of these same potential customers are turning to the internet for the same reason.

Now, following that logic, isn't it enough just to list my company with the online business directories and yellow page services? The answer simply is no.

Believe me, I am not the only person who shops for products and services this way. Without having some form of web presence, you are missing out on an entire segment of potential customers.

If you decide to hire someone to design your si

How to Successfully Run a Business with Your Spouse without Sinking the Relationship
When I met my husband Blair Osborn in 1975, I had no idea that our chance encounter would fuel a 30-year partnership in life and business.As marriage and business partners, we understand that stress, aches, pains, and other consequences of busy lives give us all pause to seek more relaxation and rejuvenation in our lives. Making time for both is essential for us and the customers we are committed to serve.Through countless ups and downs over the years, there are several skills vital to the smooth func

l weeks ago I was out of town and discovered that I needed to get an oil change immediately. As always, I logged on to several yellow page sites to see what my options were. As expected, I got a list of about 40 different places I could go. So, how did I decide which company to use? Simple, I found the ones that listed not only their phone numbers but also had a link their websites. There I had all the information I needed at my fingertips. I found out the hours, locations with maps and directions and most importantly pricing information and any specials they were currently offering. I ended up using a smaller, non-chain company that had invested in putting up a very basic site.

Believe me, I am not the only person who shops for products and services this way. Without having some form of web presence, you are missing out on an entire segment of potential customers.

If you decide to hire someone to design your si

Are You Creating A Lack Of Excellence In Your Business?
If you are suffering and losing customers you definitely want to take in the tips in creating an excellent company. These tips won’t break the bank, after all they are just for shoe string budgets only.In creating excellence in your business, isn’t about what your office d?cor looks like or your address or how new your vehicle is. It’s about… YOUR CUSTOMERS & EMPLOYEES.Why isn’t everyone using these ideas to create a better company or to have better relationships?That’s a good question. I don’t

currently offering. I ended up using a smaller, non-chain company that had invested in putting up a very basic site.

Believe me, I am not the only person who shops for products and services this way. Without having some form of web presence, you are missing out on an entire segment of potential customers.

If you decide to hire someone to design your si

Yikes! The Fastest Way To LOSE A Customer...
A Diva confession here.There is something that people do, in both their personal lives and in business, that drives me absolutely nuts.It's such a crappy strategy that people who try to use it on me - immediately go onto my BLACK LIST (you know - the list of people you would never buy from or refer anyone to)Curious what it is?Trying To Make People Feel GuiltyDo you want to know what the to become so! You don't have to be, but are you really willing to let your competitors take business from you?

If you decide to hire someone to design your site for you, make sure you compare the services offered and compare prices. Like any other service you purchase, there will be a wide range of prices and many different options. Take your time and really think about what you want from a designer and make sure they understand the objective of your new website.

Also, it is key that you feel comfortable in communicating with your designer. You also need to make sure that you know any hidden costs up front. Hiring someone to build your website can be like hiring a contractor to build your house. There are literally thousands of variables that can increase your cost, so you need to have a contract up front that outlines how much you are paying, usually with a deposit before work begins, exactly what you are getting for that price and a guarantee of the time it will take to complete the site. There are so many web designers out there that you don't need to work with a person or a firm that make you uncomfortable in any way.

In conclusion, whether you have a small "mom and pop" retail shop, restaurant, doctor's office or any other type of small business, you are missing out on a large part of the market by not having a basic presence on the internet. Don't let fear of the unknown keep you from being discovered by a big pool of potential new customers.

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Akron, OH; Downtown Office Space Rebounding

In Akron, OH we met with Marcel van den Bosch, Economic Research Coordinator in downtown. While working in conjunction with the Chamber of Commerce in the Greater Akron area he said that things were much better than anticipated. Goodyear being the biggest anchor corporation in the Akron area, with an incredible history has been quite strong.

Laser Marking and Laser Etching on Glass for Industrial Applications

Co2 laser marking for glass used in industrial applications is a fast, effective and inexpensive method to mark the product.

Ten Easy Marketing Tasks You Can Do NOW

Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group: 1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you can help them solve. They're also topics for your next article, talk and e-newsletter. Don't invent this stuff - just listen! 2. Plan and write out your next sales conversation. Got a meeting next week with a hot prospect? Write down the words you will use to find out who the decision makers are, what the budget is, the scope of their problem, and how you'll ask them to take next steps. If you have no idea how to do this, send me an email and I'll help you think through it.

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