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    to: (a) fill a need or (b) solve a problem. You do it by offering a product or service to the customer. Name any business that ever existed and you’ll find that this is a
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    If you answered, to make money, you’ve got it all wrong. That may be one of your reasons, but it shouldn’t be the main goal. You might think I’m crazy, but hear me out. To begin with, you be wondering what makes me qualified to judge your business? Fine, I’ll tell you.

    As a professional marketing consultant with a degree in advertising, I’ve been advising businesses since opening my own advertising agency in 1976. That adds up to three decades and about 7000 businesses. During that time, I learned what it takes to keep a company running. Therefore, with those credentials under my belt, please allow me to pass on a few words of wisdom.

    The purpose of business is to: (a) fill a need or (b) solve a problem. You do it by offering a product or service to the customer. Name any business that ever existed and you’ll find that this is al

    Strategic Internet Marketing
    I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great prod
    o begin with, you be wondering what makes me qualified to judge your business? Fine, I’ll tell you.

    As a professional marketing consultant with a degree in advertising, I’ve been advising businesses since opening my own advertising agency in 1976. That adds up to three decades and about 7000 businesses. During that time, I learned what it takes to keep a company running. Therefore, with those credentials under my belt, please allow me to pass on a few words of wisdom.

    The purpose of business is to: (a) fill a need or (b) solve a problem. You do it by offering a product or service to the customer. Name any business that ever existed and you’ll find that this is a

    Lead Generation Is a Full-Time Job
    A good marketing plan is critical to business success. Every business must have a good marketing plan and use it as a road map to sell goods or services. If you rely on sales, repeat sales, and referrals, you can supplement your marketing plan with calculated steps to find customers. These steps help you find and contact people w
    ing, I’ve been advising businesses since opening my own advertising agency in 1976. That adds up to three decades and about 7000 businesses. During that time, I learned what it takes to keep a company running. Therefore, with those credentials under my belt, please allow me to pass on a few words of wisdom.

    The purpose of business is to: (a) fill a need or (b) solve a problem. You do it by offering a product or service to the customer. Name any business that ever existed and you’ll find that this is a

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    at it takes to keep a company running. Therefore, with those credentials under my belt, please allow me to pass on a few words of wisdom.

    The purpose of business is to: (a) fill a need or (b) solve a problem. You do it by offering a product or service to the customer. Name any business that ever existed and you’ll find that this is a

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    to: (a) fill a need or (b) solve a problem. You do it by offering a product or service to the customer. Name any business that ever existed and you’ll find that this is always true. If there is no need fulfilled or problem solved, there are no customers and hence, no business. When you conceived your company, you choose a product or service based on your (a) expertise, (b) love of….i.e. food, a hobby, etc., (c) plugging a hole in the marketplace, (d) new invention, or (e) any combination of these. They all are ultimately need-fillers or problem-solvers. Once the idea is firmly entrenched, we can move on.

    After you uncovered the product or service you would offer, you began to formulate the expenses and potential profit involved. It is part of your business plan that might extend years into the future. So I have to remind you that the bu

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