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Suggest You - How to Get Clients and Fill Your Private Practice Using an Audio CD
Mary had "attitude". Her manner was rude and uncooperative and her colleagues complained, but she was efficient. Her supervisor believed he was stuck with a problem that couldn't be solved. He reasoned that in any office there was always someone that didn't get on with the rest of the staff, and as long as Mary was doing her job, he couldn't do much about it. Wrong.Behavioral problems in the workplace can and should be addressed quickly and effectively for the sake of clients, colleague
13. Passive income for website
14. Back of room sales for seminars and presentations
15. Develop Self-Study Programs- multiple CD set with manual (see here for an example)
16. Placement in catalogues and Amazon.com (see here for an example)
Private practice professionals are very special people. Most are unique, talented, passionate, knowledgable professionals who love their work and area of expertise, care deeply about their clients, and sincerely want to make a positive difference in the world. An audio CD can be very effective at communicating your uniqueness, passion, and caring to people that don't know you yet to help them like and trust you. In my 20 years of private practice I've f
Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way each person sees color can vary, depending on the structure of the individual's eye. This is particularly true in the range of the color blue. Colorblindness is another factor in an individual's perception of color, which can be either very slight (and almost unnoticeable to an individual) or quite sev
Why? You conduct a very personal, intimate service that requires prospects to know, like, and trust you before they consider becoming clients. In addition, they typically experience some feelings of fear and vulnerability at the idea of engaging your service, which results in resistance and inertia holding them back.
Though YOU know your service is effective, your skills are competent, and you are a safe, caring human being, your prospects don't know that yet. A CD will help your prospects get an experience of you that can motivate them to hire you.
THE COMPLIMENTARY SESSION
Many private practice professionals rely upon the "free initial consultation" or "complimentary session" to get clients. In my experience, from the prospect's point of view, they must ALREADY know, like, and trust you to book this appointment. Being free doesn't erase the fear and trepidation that holds many potential clients back from getting the support they need. An audio CD can be very useful to motivate prospects to contact you for that important initial consultation.
MARKETING VS. ENROLLMENT
One of the biggest revelations I've had about private practice is this-
You can market til the cows come home and not get any clients!
I learned that there is a HUGE difference between marketing and enrollment.
MARKETING is communicating what you do. The primary purpose/outcome is to generate prospects.
ENROLLMENT is the process of building your relationship with your prospects so they hire you or refer to you.
An audio CD helps motivate the people you reach through your marketing to become prospects (to get your valuable CD), and helps prospects make the wise decision to hire you.
SIXTEEEN SPECIFIC WAYS TO USE AN AUDIO CD TO FILL YOUR PRACTICE
A. ATTRACT PROSPECTS
1. Website- opt-in offer
2. Presentations- hand out in exchange for contact info
3. Referral Sources- give them some to build referral relationship, educate about your services, and to pass along (and they will)
4. Stimulating Referrals- give to clients and prospects to pass along to friends and family
5. Viral Marketing- high perceived value that gets passed around
B. CONVERT PROSPECTS TO CLIENTS
6. Give to prospects as follow up to initial contact
7. Ask prospects if they know anyone who wants one
8. Invoke Law of Reciprocity (more inclined to hire you if you provide value first)
C. BOOST YOUR PUBLIC RELATIONS EFFORTS
9. Print Media- send to editors and reporters who cover your area of expertise
10. Radio- send to radio hosts and show producers likely to be interested in featuring you as a guest on their show
11. Television- send to news and talk show producers likely to be interested in featuring you as a guest on their show
D. PRODUCT DEVELOPMENT AND SALES
12. Easily transform your expertise into product sales
13. Passive income for website
14. Back of room sales for seminars and presentations
15. Develop Self-Study Programs- multiple CD set with manual (see here for an example)
16. Placement in catalogues and Amazon.com (see here for an example)
Private practice professionals are very special people. Most are unique, talented, passionate, knowledgable professionals who love their work and area of expertise, care deeply about their clients, and sincerely want to make a positive difference in the world. An audio CD can be very effective at communicating your uniqueness, passion, and caring to people that don't know you yet to help them like and trust you. In my 20 years of private practice I've fo
Conversation starters are not much good unless you understand the techniques for becoming a good conversationalist. But, with the right frame of mind and a commitment to practice, learning how to make good conversation can be both fun and easy.Research shows that developing good communication skills is far more important than getting good grades in school. According to a study at the Stanford University School of Business, the most successful graduates were not the ones with the highest
MARKETING VS. ENROLLMENT
One of the biggest revelations I've had about private practice is this-
You can market til the cows come home and not get any clients!
I learned that there is a HUGE difference between marketing and enrollment.
MARKETING is communicating what you do. The primary purpose/outcome is to generate prospects.
ENROLLMENT is the process of building your relationship with your prospects so they hire you or refer to you.
An audio CD helps motivate the people you reach through your marketing to become prospects (to get your valuable CD), and helps prospects make the wise decision to hire you.
SIXTEEEN SPECIFIC WAYS TO USE AN AUDIO CD TO FILL YOUR PRACTICE
A. ATTRACT PROSPECTS
1. Website- opt-in offer
2. Presentations- hand out in exchange for contact info
3. Referral Sources- give them some to build referral relationship, educate about your services, and to pass along (and they will)
4. Stimulating Referrals- give to clients and prospects to pass along to friends and family
5. Viral Marketing- high perceived value that gets passed around
B. CONVERT PROSPECTS TO CLIENTS
6. Give to prospects as follow up to initial contact
7. Ask prospects if they know anyone who wants one
8. Invoke Law of Reciprocity (more inclined to hire you if you provide value first)
C. BOOST YOUR PUBLIC RELATIONS EFFORTS
9. Print Media- send to editors and reporters who cover your area of expertise
10. Radio- send to radio hosts and show producers likely to be interested in featuring you as a guest on their show
11. Television- send to news and talk show producers likely to be interested in featuring you as a guest on their show
D. PRODUCT DEVELOPMENT AND SALES
12. Easily transform your expertise into product sales
13. Passive income for website
14. Back of room sales for seminars and presentations
15. Develop Self-Study Programs- multiple CD set with manual (see here for an example)
16. Placement in catalogues and Amazon.com (see here for an example)
Private practice professionals are very special people. Most are unique, talented, passionate, knowledgable professionals who love their work and area of expertise, care deeply about their clients, and sincerely want to make a positive difference in the world. An audio CD can be very effective at communicating your uniqueness, passion, and caring to people that don't know you yet to help them like and trust you. In my 20 years of private practice I've f
Change is the only constant for Internet online advertising There is a constant change in the way marketers communicate with customers and prospects. The current trend of personalization and the need to address customers as educated buyers has made the Internet advertising a viable and powerful market communications channel. The use of data to engage customers as individuals on a worldwide network of computers has unimaginably changed the way products and services are marketed. Marketers tha
ENROLLMENT is the process of building your relationship with your prospects so they hire you or refer to you.
An audio CD helps motivate the people you reach through your marketing to become prospects (to get your valuable CD), and helps prospects make the wise decision to hire you.
SIXTEEEN SPECIFIC WAYS TO USE AN AUDIO CD TO FILL YOUR PRACTICE
A. ATTRACT PROSPECTS
1. Website- opt-in offer
2. Presentations- hand out in exchange for contact info
3. Referral Sources- give them some to build referral relationship, educate about your services, and to pass along (and they will)
4. Stimulating Referrals- give to clients and prospects to pass along to friends and family
5. Viral Marketing- high perceived value that gets passed around
B. CONVERT PROSPECTS TO CLIENTS
6. Give to prospects as follow up to initial contact
7. Ask prospects if they know anyone who wants one
8. Invoke Law of Reciprocity (more inclined to hire you if you provide value first)
C. BOOST YOUR PUBLIC RELATIONS EFFORTS
9. Print Media- send to editors and reporters who cover your area of expertise
10. Radio- send to radio hosts and show producers likely to be interested in featuring you as a guest on their show
11. Television- send to news and talk show producers likely to be interested in featuring you as a guest on their show
D. PRODUCT DEVELOPMENT AND SALES
12. Easily transform your expertise into product sales
13. Passive income for website
14. Back of room sales for seminars and presentations
15. Develop Self-Study Programs- multiple CD set with manual (see here for an example)
16. Placement in catalogues and Amazon.com (see here for an example)
Private practice professionals are very special people. Most are unique, talented, passionate, knowledgable professionals who love their work and area of expertise, care deeply about their clients, and sincerely want to make a positive difference in the world. An audio CD can be very effective at communicating your uniqueness, passion, and caring to people that don't know you yet to help them like and trust you. In my 20 years of private practice I've f
If you are in the mortgage business, the very first thing you need before you can get anywhere, is an application.I spent years working in the mortgage industry, and my goal was to close one loan per week.Monday through Friday I would find myself a spot in the back of the office where I could pound out my phone calls from 5:30pm until 8pm every night. My daily goal was to take at least three applications per evening, resulting in fifteen applications per week.This is how I
5. Viral Marketing- high perceived value that gets passed around
B. CONVERT PROSPECTS TO CLIENTS
6. Give to prospects as follow up to initial contact
7. Ask prospects if they know anyone who wants one
8. Invoke Law of Reciprocity (more inclined to hire you if you provide value first)
C. BOOST YOUR PUBLIC RELATIONS EFFORTS
9. Print Media- send to editors and reporters who cover your area of expertise
10. Radio- send to radio hosts and show producers likely to be interested in featuring you as a guest on their show
11. Television- send to news and talk show producers likely to be interested in featuring you as a guest on their show
D. PRODUCT DEVELOPMENT AND SALES
12. Easily transform your expertise into product sales
13. Passive income for website
14. Back of room sales for seminars and presentations
15. Develop Self-Study Programs- multiple CD set with manual (see here for an example)
16. Placement in catalogues and Amazon.com (see here for an example)
Private practice professionals are very special people. Most are unique, talented, passionate, knowledgable professionals who love their work and area of expertise, care deeply about their clients, and sincerely want to make a positive difference in the world. An audio CD can be very effective at communicating your uniqueness, passion, and caring to people that don't know you yet to help them like and trust you. In my 20 years of private practice I've f
Have you ever met a fairly smart person and then watch their activities in business and just wanted to puke? It certainly gives entrepreneurship a bad name. Indeed, it makes me sick to my stomach. Why do they stoop so low? Well it appears that they do it because it works and that there is a sucker born every minute and rather than having a little integrity and ethics they simply get down to the lowest common denominator and take people’s money.But why do they do it; that is to say; Why D
13. Passive income for website
14. Back of room sales for seminars and presentations
15. Develop Self-Study Programs- multiple CD set with manual (see here for an example)
16. Placement in catalogues and Amazon.com (see here for an example)
Private practice professionals are very special people. Most are unique, talented, passionate, knowledgable professionals who love their work and area of expertise, care deeply about their clients, and sincerely want to make a positive difference in the world. An audio CD can be very effective at communicating your uniqueness, passion, and caring to people that don't know you yet to help them like and trust you. In my 20 years of private practice I've found an audio CD to be the single most effective marketing tool for generating prospects and converting them to clients.
Copyright 2006 David Steele
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