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Suggest You - What Every Pet-Care Business Owner Should Have in their PR Tool Chest
In my experience, few people understand the many different ways that a start-up must be managed as compared to more mature companies. Decisions must be faster, risks must be higher, and the solutions that are developed must be less complete (80% or less) and more narrowly targeted. During the bubble many "big company" executives were recruited to run startups with little more than an idea and a huge VC investment. This, of course, came back to haunt the investors when they realized too late that running a startup is a very different ani
2. What you KNOW and LOVE. Write a list of all the topics you’re
Every change leader at one time or another is faced with selling training to the big guys. And what happens? The training budget, if you have one at all, is the first to be cut. Why? Because the leaders just don’t know what they don’t know. They don’t know what happens to their troops when new systems are installed or new processes.Let me tell you what that means. Imagine the proverbial four box quadrant with all four boxes of equal sides. There are two boxes on the bottom with two boxes sitting on top, one on each. We’ve all see
Your tools work with your natural charisma and charm to make it painless for you to continue your self-promotion success plan. By having tools at your fingertips you’re creating fail-proof ways to keep your PR machine moving without having to ‘reinvent the wheel’ every time you work on a new promotion. Your tools will be handy and easy to get to whenever you need them. Back to when we built our deck – it wouldn’t have been too efficient if we had to run to the store to buy a new hammer every time we needed do drive a nail.
Here’s a sampling of tools to include in your PR tool-chest (for a comprehensive list and lots of help building the tool-chest, watch out of the “Ultimate Pet-Care Business Home Study System” to be released this fall):
1. Your personal story. What makes you unique and ‘newsworthy’? Spend a few hours or an afternoon and write out your life story. Yep. The whole thing. Think about what it is about you and pets that makes you unique. What are the reasons you had for starting your business? What other ‘stuff’ do you know ? What makes you different (in a neat and fun way)? Are you a world Scrabble© Champion? Do you do crossword puzzles every month? Maybe you ride a Harley?
2. What you KNOW and LOVE. Write a list of all the topics you’re
The purpose of the Delivery phase to design, develop, test, implement and hand over the solution identified in Phase 2, the Feasibility Study Phase.Key Players - The key players within the Delivery Phase are:the Business Sponsor who is responsible for providing overall direction of the project and for ensuring that periodic reviews or health checks are performed; the Sponsor's Representative who is respo
Here’s a sampling of tools to include in your PR tool-chest (for a comprehensive list and lots of help building the tool-chest, watch out of the “Ultimate Pet-Care Business Home Study System” to be released this fall):
1. Your personal story. What makes you unique and ‘newsworthy’? Spend a few hours or an afternoon and write out your life story. Yep. The whole thing. Think about what it is about you and pets that makes you unique. What are the reasons you had for starting your business? What other ‘stuff’ do you know ? What makes you different (in a neat and fun way)? Are you a world Scrabble© Champion? Do you do crossword puzzles every month? Maybe you ride a Harley?
2. What you KNOW and LOVE. Write a list of all the topics you’re
How would you like to have the same marketing power that major cash-rich corporations have enjoyed for most of the past century?How would you like to be able to appeal to people in your market for a fraction of the cost of “big league” radio, television and even newspaper advertising?How would you like to see “David” level good ol’ “Goliath’s” marketing playing field so you can play on it too?It’s called the democratizing of marketingTM, and it’s time has arrived.The Internet and its advancing technolo
Here’s a sampling of tools to include in your PR tool-chest (for a comprehensive list and lots of help building the tool-chest, watch out of the “Ultimate Pet-Care Business Home Study System” to be released this fall):
1. Your personal story. What makes you unique and ‘newsworthy’? Spend a few hours or an afternoon and write out your life story. Yep. The whole thing. Think about what it is about you and pets that makes you unique. What are the reasons you had for starting your business? What other ‘stuff’ do you know ? What makes you different (in a neat and fun way)? Are you a world Scrabble© Champion? Do you do crossword puzzles every month? Maybe you ride a Harley?
2. What you KNOW and LOVE. Write a list of all the topics you’re
Do you have customers that you are currently working with who are NOT your Dream Customers? Do they demand extra time? Do they treat you with disrespect? Are they unprofitable?These customers are holes in your Business Bucket. They drain your time and your energy. They prevent you from having the time you need to market and provide service to your DREAM customers.Here are some simple questions to answer to see if your Business Bucket leaks:- Do you currently have unprofitable customers?- Are there any custome
1. Your personal story. What makes you unique and ‘newsworthy’? Spend a few hours or an afternoon and write out your life story. Yep. The whole thing. Think about what it is about you and pets that makes you unique. What are the reasons you had for starting your business? What other ‘stuff’ do you know ? What makes you different (in a neat and fun way)? Are you a world Scrabble© Champion? Do you do crossword puzzles every month? Maybe you ride a Harley?
2. What you KNOW and LOVE. Write a list of all the topics you’re
If you want to succeed at negotiations, you need to understand that negotiations are like a game. And, just like any game, the prizes go to the side that understands the rules and plays better. Here are 8 rules taken from the game of squash that can be applied to the game of negotiations.Rule 1: Get Fit. Good negotiating is an art that is learned from experience. Like any game, the more matches you play, the fitter you get. Fortunately, you can practise negotiations in everyday situations, from booking a holiday to buying
2. What you KNOW and LOVE. Write a list of all the topics you’re uniquely qualified to speak or write about. Maybe you’ve created a disaster-preparedness program for your clients – do you think that could help other pet-owners? Why not write an article about it!
Remember, even if you only serve a small geographic area, being perceived as an expert across the country is still a GREAT thing! Your clients and potential clients are more likely to read about you when they are reading articles of interest – and they are going to be really psyched to see that you are in their neighborhood!
3. Professional photo. You’ve got to have one. In this day and age there’s no excuse for not having a picture as part of your tool-kit. You can likely get away with a ‘candid’ shot for some of the sections of your website, but you want to make sure you look like a professional for your PR kit.
And the saying “a picture is worth a thousand words” is really true when people are looking for someone to come into their homes and care for their animals. Before they pick up the phone to call you, or send an e-mail to inquire about your services, they’re going to love having an idea that you look ‘trustworthy, fun and nice’.
4. 60 second commercial. Another time-tested tool in your PR arsenal is your 60-second commercial, sometimes referred to as an “elevator
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