If you want to start attracting your ideal clients in droves, it’s time to do some serious drilling-down to find out as much as you can about that target’s critical problems. Without knowing their critical problems, challenges, issues and stumbling blocks, you simply won’t be as Client Attractive. The good news is, it’s relatively easy to find out everything you need to know about them.

Put yourself in their well-worn comfortable shoes, completely, and then ask yourself these questions:

• What is it that keeps them up at night worrying (as it relates to what you do)?
• If they were to “pull their hair out” about something, what would it be?
• What is the biggest struggle they encounter on a daily basis?
• What is the biggest obstacle they deal with?
• What is their biggest m
  Don't Stop! Your Transition is Still Moving!
  Q. I’m looking for a new job and plan to work with a career consultant next month. Meanwhile, I’m working on the garden and some friends are coming to stay for a week.A. When you’re in serious transition, a week can be a long time. Time sneaks away and you need to see where it’s going. And you need to keep moving to maintain momentum and stay motivated.1. Create a priority list.Starting a business? Your number one priority involves responding to paying customers. Second priority: Market for new business.Searching for a job? Your number
  simply not enough information. You’re just skimming the surface there.

  If you want to start attracting your ideal clients in droves, it’s time to do some serious drilling-down to find out as much as you can about that target’s critical problems. Without knowing their critical problems, challenges, issues and stumbling blocks, you simply won’t be as Client Attractive. The good news is, it’s relatively easy to find out everything you need to know about them.

  Put yourself in their well-worn comfortable shoes, completely, and then ask yourself these questions:

  • What is it that keeps them up at night worrying (as it relates to what you do)?
  • If they were to “pull their hair out” about something, what would it be?
  • What is the biggest struggle they encounter on a daily basis?
  • What is the biggest obstacle they deal with?
  • What is their biggest
    Quick Tip - Effective Meetings Have SMART Goals
    The first step in planning an agenda is to identify the goals for the meeting. Properly done, goals have five S M A R T characteristics. They are:Specific. The goal must tell exactly what will be accomplished. For example: During the next hour we will find at least three ways to reduce defects on Unit #4 by 10%. This states exactly what the group will work on. Vague goals can cause you to lose control of the meeting.Measurable. A measurable criteria helps you determine if the goal has been completed. This can be stated as a number (5 ideas, 10% gain, o
    rget’s critical problems. Without knowing their critical problems, challenges, issues and stumbling blocks, you simply won’t be as Client Attractive. The good news is, it’s relatively easy to find out everything you need to know about them.

    Put yourself in their well-worn comfortable shoes, completely, and then ask yourself these questions:

    • What is it that keeps them up at night worrying (as it relates to what you do)?
    • If they were to “pull their hair out” about something, what would it be?
    • What is the biggest struggle they encounter on a daily basis?
    • What is the biggest obstacle they deal with?
    • What is their biggest
      The Importance of Being Earnest in Business Card Designs
      There are plenty of rights and wrongs, dos and don’ts in business card design. And it can get pretty confusing trying to remember all of them by heart.Business cards are your allies in making your business thrive. It is the vantage point that connects clients to you and to your business. It pays to invest on quality business cards that will effectively draw clients towards you.Business cards are made to attract attention. Thus, designing your business cards must be based with the intent to lure clients and make an impression on them. One should design business ca
      about them.

      Put yourself in their well-worn comfortable shoes, completely, and then ask yourself these questions:

      • What is it that keeps them up at night worrying (as it relates to what you do)?
      • If they were to “pull their hair out” about something, what would it be?
      • What is the biggest struggle they encounter on a daily basis?
      • What is the biggest obstacle they deal with?
      • What is their biggest
        10 Powerful Ways To Evaluate Opportunities And Avoid Buyer's Remorse
        Marketing plays on human frailty.We live in a frenetic world and we are being brutally manipulated.Every day literally and digitally thousands of messages, some overt and some subliminal, are being shot into our brains.Our minds are being cleansed of rational thought and action and pushed to impulsiveness by clever, designing marketers and their cloned true believers.If you are in the marketing business, you know that the online gurus are becoming slicker and their billfolds thicker.Eat some humble pie: These guys and gals who are the next ge
        f they were to “pull their hair out” about something, what would it be?
      • What is the biggest struggle they encounter on a daily basis?
      • What is the biggest obstacle they deal with?
      • What is their biggest money/time leak?
      • What is the one goal that seems unattainable to them?
      • If they wished they could learn how to do ONE thing and one thing only, what would that be?
      • What is the biggest improvement they could make in their lives/business (as it relates to what you do)?
      • And finally, what would they do ANYTHING and pay (relatively) ANYTHING to solve/get rid of/achieve?

      Let me give you a personal example of why this works in helping you become more Client Attractive. When I was simply a dime-a-dozen business coach helping everyone—corporate types, entrepreneurs, sales professionals, and solo practitioners—get better in business (I felt I had to do this in the beginning), I had a difficult time getting a hold on a marketing message that would fit ALL of them.

      My message was weak and diluted. Some clients wanted to work on time management, some o