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    The Sales Apprentice - Sales Training Tips From the Hit TV Show, Part VII
    Ring! Ring! Ring!6am and the teams are ordered to meet at the Lloyds Building. Cars will be with them in 20 minutes. Clearly, getting ready fast is important for big business people! How do all those Sales Apprentices get ready so fast?On arrival we found out that today’s task was all about “buying”. SAS wanted to test the sales negotiations skills of the teams by pitching them into a series of separate sales negotiations. To facilitate this, each team was given a list of 10 items which they had to buy for the least possible amount of money. They would be given guide prices and a f
    achieve similar (if not the same) results.

    By doing this you will be able to ‘free’ your business up from having to depend on certain people. Including yourself.

    Once you have documented systems, specialist people are no longer required as they once were, because the ‘formula’ for how to do the things they did – is written down, step-by-step.

    It’s just like following a cooking recipe for a chocolate cake.

    The ingredients and cooking steps are laid out; you just need to go through them several times to get the comfortable with following the recipe and cooking the cake.

    Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake!

    The same goes for your business. Customer Service for Executives Too
    Everyone in a corporation should learn customer service and that includes the executives to. The late great Ray Kroc, the founder of McDonald's stated in his book; Grinding It out. That each of his executives had to spend time behind the counter of a McDonald's store greeting customers and understanding the business model in each month. He insisted that his executives never lost touch with reality and understood what their business was all about. It was about customer service he would say and he was right.Ray Kroc used to say that if a customer is happy when they leave the store they w

    Predictable, controllable business growth occurs when you work ‘on’ your small business.

    You may have heard of the phrase that you should work ‘on’ your business rather than ‘in’ the business (The E Myth Revisited, by Michael Gerber). But do you really know what it means?

    It’s simple.

    “Working ‘on’ your business” means that your work efforts are focused on documenting the business procedures and processes (or ‘systems’). You can document these procedures and processes in each area of your business whether it’s in admin, marketing, finance, production, sales or operations.

    The other side of the coin is “Working ‘in’ your business”.

    Working ‘in’ your business means that your work efforts are focused on doing all the day-to-day tasks that are required for the business to operate. Tasks like answering the phones, serving customers, ordering, cleaning, getting the mail, and doing the banking. In simple terms, any task that you could easily pay someone else $10 to $40 per hour to do.

    Working ‘in’ the business, for a business owner that wants to grow their business, is a trap.

    Why? Because simply speaking you’re performing tasks that a $10 to $40 per hour employee could do.

    The important thing here is that by working ‘on’ your business you could be bringing into the business an extra $100 to $10,000 per hour! So not only could you be covering the $10 to $40 per hour you pay someone, you could bring in an extra $90 to $9,900 per hour.

    So consider working ‘on’ your business, it’s crucial for business growth.

    When you work ‘in’ the business, you aren’t working ‘on’ improving the growth of your business long term. It’s a day to day focus. And it’s hard to get out of, because you ‘train’ your staff and your business to rely and depend on you.

    If your business relies on your skills, or relies on you being in the business – you aren’t running your business, it’s running you. It literally depends on you to survive!

    And the dependency on you or any key team members can be dangerous. Because what happens if someone gets sick, leaves or passes away?

    The bottom line is that you haven’t really got a business you have a job.

    It’s a tough ‘pill to swallow’, but it doesn’t have to be that way.

    The key is to work ‘on’ your business. That is, document the processes of your business that produce the services and the quality products you deliver. And that includes documenting the way you carry out your own work.

    You need to document how you get your customers, how you greet them, how to sell to them, how to process orders, how to produce or provide your product or service, how to deliver it and how to follow up your customer. You also need to document the administration side of things as well.

    The benefit of documentation is that it allows your current and future staff to follow a step-by-step system that you know will achieve the result the ‘system’ (procedure or process) should achieve.

    Ideally speaking, when your ‘systems’ have been documented, anyone could come into your business, follow the systems and achieve similar (if not the same) results.

    By doing this you will be able to ‘free’ your business up from having to depend on certain people. Including yourself.

    Once you have documented systems, specialist people are no longer required as they once were, because the ‘formula’ for how to do the things they did – is written down, step-by-step.

    It’s just like following a cooking recipe for a chocolate cake.

    The ingredients and cooking steps are laid out; you just need to go through them several times to get the comfortable with following the recipe and cooking the cake.

    Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake!

    The same goes for your business. 20 Great Restaurant Ideas To Promote Customer Loyalty – Part 2
    This is the second part to this article on 20 Great Restaurant Ideas To Promote Customer Loyalty.It does not matter how well your restaurant is doing or what marketing you have planned, there are always lots of little things you can do that cost virtually no money. Here are some great ideas that we find are very effective in building customer loyalty…. other than just our great nutritious food (and sometimes they have provided some great free publicity):11. Offer a free meeting roomWhere it is appropriate, especially if marketing to executives, offer a free meeting roed for the business to operate. Tasks like answering the phones, serving customers, ordering, cleaning, getting the mail, and doing the banking. In simple terms, any task that you could easily pay someone else $10 to $40 per hour to do.

    Working ‘in’ the business, for a business owner that wants to grow their business, is a trap.

    Why? Because simply speaking you’re performing tasks that a $10 to $40 per hour employee could do.

    The important thing here is that by working ‘on’ your business you could be bringing into the business an extra $100 to $10,000 per hour! So not only could you be covering the $10 to $40 per hour you pay someone, you could bring in an extra $90 to $9,900 per hour.

    So consider working ‘on’ your business, it’s crucial for business growth.

    When you work ‘in’ the business, you aren’t working ‘on’ improving the growth of your business long term. It’s a day to day focus. And it’s hard to get out of, because you ‘train’ your staff and your business to rely and depend on you.

    If your business relies on your skills, or relies on you being in the business – you aren’t running your business, it’s running you. It literally depends on you to survive!

    And the dependency on you or any key team members can be dangerous. Because what happens if someone gets sick, leaves or passes away?

    The bottom line is that you haven’t really got a business you have a job.

    It’s a tough ‘pill to swallow’, but it doesn’t have to be that way.

    The key is to work ‘on’ your business. That is, document the processes of your business that produce the services and the quality products you deliver. And that includes documenting the way you carry out your own work.

    You need to document how you get your customers, how you greet them, how to sell to them, how to process orders, how to produce or provide your product or service, how to deliver it and how to follow up your customer. You also need to document the administration side of things as well.

    The benefit of documentation is that it allows your current and future staff to follow a step-by-step system that you know will achieve the result the ‘system’ (procedure or process) should achieve.

    Ideally speaking, when your ‘systems’ have been documented, anyone could come into your business, follow the systems and achieve similar (if not the same) results.

    By doing this you will be able to ‘free’ your business up from having to depend on certain people. Including yourself.

    Once you have documented systems, specialist people are no longer required as they once were, because the ‘formula’ for how to do the things they did – is written down, step-by-step.

    It’s just like following a cooking recipe for a chocolate cake.

    The ingredients and cooking steps are laid out; you just need to go through them several times to get the comfortable with following the recipe and cooking the cake.

    Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake!

    The same goes for your business. Laws of Business Attraction
    There is nothing more important to business owners, sales professionals and marketing consultants than attracting new business. The same holds true for solo professionals such as authors, speakers and entrepreneurs. The ideal situation would be having new customers or clients who purchase from you for life.Think about the possibilities...You won't have to invest as much time, energy and money marketing your business. You get to choose the clients you want to work with—and turn down those you don't. You make faster sales when promoting a product, program or service. And you get the rowth.

    When you work ‘in’ the business, you aren’t working ‘on’ improving the growth of your business long term. It’s a day to day focus. And it’s hard to get out of, because you ‘train’ your staff and your business to rely and depend on you.

    If your business relies on your skills, or relies on you being in the business – you aren’t running your business, it’s running you. It literally depends on you to survive!

    And the dependency on you or any key team members can be dangerous. Because what happens if someone gets sick, leaves or passes away?

    The bottom line is that you haven’t really got a business you have a job.

    It’s a tough ‘pill to swallow’, but it doesn’t have to be that way.

    The key is to work ‘on’ your business. That is, document the processes of your business that produce the services and the quality products you deliver. And that includes documenting the way you carry out your own work.

    You need to document how you get your customers, how you greet them, how to sell to them, how to process orders, how to produce or provide your product or service, how to deliver it and how to follow up your customer. You also need to document the administration side of things as well.

    The benefit of documentation is that it allows your current and future staff to follow a step-by-step system that you know will achieve the result the ‘system’ (procedure or process) should achieve.

    Ideally speaking, when your ‘systems’ have been documented, anyone could come into your business, follow the systems and achieve similar (if not the same) results.

    By doing this you will be able to ‘free’ your business up from having to depend on certain people. Including yourself.

    Once you have documented systems, specialist people are no longer required as they once were, because the ‘formula’ for how to do the things they did – is written down, step-by-step.

    It’s just like following a cooking recipe for a chocolate cake.

    The ingredients and cooking steps are laid out; you just need to go through them several times to get the comfortable with following the recipe and cooking the cake.

    Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake!

    The same goes for your business. Scheduling Retail Employees
    Scheduling my team has always been one of my least favorite tasks as a retail manager. It’s tedious, it takes hours and even when I think I have it right, I probably don’t. What makes scheduling a challenge is that you are balancing the demands of individuals on your team with the demands of your business. This can be a very time consuming and frustrating.Lets say you complete a schedule which took you 2 hours to create. You have carefully made sure everyone has at least two days off, and all approved requests for days and vacations have been honored. You post the schedule and then you arhe processes of your business that produce the services and the quality products you deliver. And that includes documenting the way you carry out your own work.

    You need to document how you get your customers, how you greet them, how to sell to them, how to process orders, how to produce or provide your product or service, how to deliver it and how to follow up your customer. You also need to document the administration side of things as well.

    The benefit of documentation is that it allows your current and future staff to follow a step-by-step system that you know will achieve the result the ‘system’ (procedure or process) should achieve.

    Ideally speaking, when your ‘systems’ have been documented, anyone could come into your business, follow the systems and achieve similar (if not the same) results.

    By doing this you will be able to ‘free’ your business up from having to depend on certain people. Including yourself.

    Once you have documented systems, specialist people are no longer required as they once were, because the ‘formula’ for how to do the things they did – is written down, step-by-step.

    It’s just like following a cooking recipe for a chocolate cake.

    The ingredients and cooking steps are laid out; you just need to go through them several times to get the comfortable with following the recipe and cooking the cake.

    Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake!

    The same goes for your business. 5 Proven Strategies for Filling Your Marketing Funnel Part 2
    This is the second of a two-part article on overfilling your marketing funnel and client pipeline.Last week we discussed that, in order to quickly fill your funnel and pipeline, you will want to have these 5 tools:1. Unique Selling Proposition 2. Attention-grabbing, memorized elevator speech 3. Client attractive website 4. Effective business cards 5. A “full practice mentality”Now that you have those, you want to implement strategies that will result in clients coming TO YOU rather than you having to chase after them.1. Brand yourselfachieve similar (if not the same) results.

    By doing this you will be able to ‘free’ your business up from having to depend on certain people. Including yourself.

    Once you have documented systems, specialist people are no longer required as they once were, because the ‘formula’ for how to do the things they did – is written down, step-by-step.

    It’s just like following a cooking recipe for a chocolate cake.

    The ingredients and cooking steps are laid out; you just need to go through them several times to get the comfortable with following the recipe and cooking the cake.

    Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake!

    The same goes for your business.

    You may document how to answer the telephone when it rings.

    Then, when you have a new employee starting in your business, you take them through the ‘How to answer the telephone’ steps.

    At first they may be a little nervous, yet with a good half an hour of training based on the ‘system’, the new employee will be answering the telephone just like you do!

    And you can do this for each and every area of your business.

    Once you have this, you can step out of working ‘in’ the business to work ‘on’ the business. Your staff will have ‘systems’ to follow the day-to-day systems which achieve predictable results, which in turn means that your business will be successful without you having to be there. You can be working ‘on’ the business to get the business growth you know your business can achieve.

    Copyright © 2005 by Casey Gollan. All Rights Reserved

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