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Suggest You - Is Colour Really Important to Your Business?
A wonderful, hardworking marketing tool is a giant postcard! With colorful eye-catching graphics on one side and your promotional copy on the back, it will grab attention faster than an email, ad or sales letter.Make it BIGA giant postcard, also called an oversized, jumbo, or #14 postcard is a low-cost, effective device for branding your business and creating prospect response. Start with a 6" x 9" or l
A few things to remember…
1. Use Company colours to tie all your marketing material together.
2. Use colour for impact and emphasis but not too much at once.
3. Use tints and shades for variety and stick to colours from within one colour scheme as much as possible.
4. BE CONSISTENT! This is extremely important when using colou
As a consultant, I’m always trying to find ways to provide better service to my clients along with delivering more value for what they pay me. Whether it is a little piece of advice that helps in an area on the periphery of the services I provide or connecting a client with a resource totally unrelated, the focus is always on giving the customer what they need. That got me to thinking about what the customer could
Certain colours are naturally associated with particular industries. Green for “green” companies or environmentally friendly associations, Blue is used for water companies or legal/financial businesses, and I guarantee Purple makes you think of chocolate! But what about the rest of them………
Red say’s powerful, passion, love, heat & strength. Virgin, Vodafone and Coca Cola all rely on Red to stand out. It’s easy to remember these companies as soon as you see red.
Yellow is bright & optimistic and can suggest sunshine & warmth. The golden arches of McDonalds are recognised the world over as a welcoming place, but be careful, it can also represent cowardice!
Blue,,the colour of safety, truth & dignity. Many financial associations such as Barclays us the positive hues of blue to communicate a safe and secure place to place your money!
Green is the colour growth & nature, and has been used by environmental agencies & charities alike. Oxfam, BP and Holland & Barrett all use the positive colour in their branding.
Purple conveys wealth, intelligence & sophistication, which is why Cadbury chose it for it’s velvety yummy chocolate! It does have some spiritual associations too, the Catholic faith relate it to mourning.
Brown can mean trust, but is also seen as old fashioned and frumpy in some people’s eyes. Fashion & Interior trends have seen Chocolate Brown becoming increasingly popular. It’s especially used in coffee bars to simulate a relaxed atmosphere.
Orange is warm and autumnal, think pumpkins and walks in the forest. It’s reliable and safe, so it’s not surprising that Sainsburys, EasyJet and of course Orange have all used it to excellent effect.
Black is for strength, but also globally associated with death and mourning. Organisations can use it to indicate seriousness.
White is traditionally used with other colours such as black. It can portray purity, cleanliness & lightness, but avoid it in Japan & China as Eastern cultures believe it conveys death.
That might all seem a lot to digest but it goes to show colour isn’t just about personal preference. Your choices will ultimately be influenced by your companies’ aims, goals & the image you want to portray.
A few things to remember…
1. Use Company colours to tie all your marketing material together.
2. Use colour for impact and emphasis but not too much at once.
3. Use tints and shades for variety and stick to colours from within one colour scheme as much as possible.
4. BE CONSISTENT! This is extremely important when using colour
Using a shotgun to drive customers to your website, might be a bit over the top!What I’m talking about is the shot gun splatter approach to analyzing your market.I recently saw a video that demonstrated this technique to me and I found it very useful, but a little difficult to understand using the shot gun analogy.So here’s a way analyzing your market that I feel more comfortable with.Look
Yellow is bright & optimistic and can suggest sunshine & warmth. The golden arches of McDonalds are recognised the world over as a welcoming place, but be careful, it can also represent cowardice!
Blue,,the colour of safety, truth & dignity. Many financial associations such as Barclays us the positive hues of blue to communicate a safe and secure place to place your money!
Green is the colour growth & nature, and has been used by environmental agencies & charities alike. Oxfam, BP and Holland & Barrett all use the positive colour in their branding.
Purple conveys wealth, intelligence & sophistication, which is why Cadbury chose it for it’s velvety yummy chocolate! It does have some spiritual associations too, the Catholic faith relate it to mourning.
Brown can mean trust, but is also seen as old fashioned and frumpy in some people’s eyes. Fashion & Interior trends have seen Chocolate Brown becoming increasingly popular. It’s especially used in coffee bars to simulate a relaxed atmosphere.
Orange is warm and autumnal, think pumpkins and walks in the forest. It’s reliable and safe, so it’s not surprising that Sainsburys, EasyJet and of course Orange have all used it to excellent effect.
Black is for strength, but also globally associated with death and mourning. Organisations can use it to indicate seriousness.
White is traditionally used with other colours such as black. It can portray purity, cleanliness & lightness, but avoid it in Japan & China as Eastern cultures believe it conveys death.
That might all seem a lot to digest but it goes to show colour isn’t just about personal preference. Your choices will ultimately be influenced by your companies’ aims, goals & the image you want to portray.
A few things to remember…
1. Use Company colours to tie all your marketing material together.
2. Use colour for impact and emphasis but not too much at once.
3. Use tints and shades for variety and stick to colours from within one colour scheme as much as possible.
4. BE CONSISTENT! This is extremely important when using colou
The word laser is used as a common name, but it is actually an acronym that stands for Light Amplification by Stimulated Emission of Radiation. The highly concentrated beam of light it produces can quickly apply energy even to a minute area. It can be easily controlled by mirrors and lenses and essentially as light. It can travel at the highest speed possible, can travel in a straight line in an empty space and can t
Purple conveys wealth, intelligence & sophistication, which is why Cadbury chose it for it’s velvety yummy chocolate! It does have some spiritual associations too, the Catholic faith relate it to mourning.
Brown can mean trust, but is also seen as old fashioned and frumpy in some people’s eyes. Fashion & Interior trends have seen Chocolate Brown becoming increasingly popular. It’s especially used in coffee bars to simulate a relaxed atmosphere.
Orange is warm and autumnal, think pumpkins and walks in the forest. It’s reliable and safe, so it’s not surprising that Sainsburys, EasyJet and of course Orange have all used it to excellent effect.
Black is for strength, but also globally associated with death and mourning. Organisations can use it to indicate seriousness.
White is traditionally used with other colours such as black. It can portray purity, cleanliness & lightness, but avoid it in Japan & China as Eastern cultures believe it conveys death.
That might all seem a lot to digest but it goes to show colour isn’t just about personal preference. Your choices will ultimately be influenced by your companies’ aims, goals & the image you want to portray.
A few things to remember…
1. Use Company colours to tie all your marketing material together.
2. Use colour for impact and emphasis but not too much at once.
3. Use tints and shades for variety and stick to colours from within one colour scheme as much as possible.
4. BE CONSISTENT! This is extremely important when using colou
Yes, you can sell your business yourself, but you have to do it the right way! As a professional business intermediary, I have many clients with quality businesses who come to me after failing to sell their businesses on their own. The flaw in their effort to sell always comes down to the same four basic things: no professional presentation of the business; poorly presented financial information; pricing the business
Orange is warm and autumnal, think pumpkins and walks in the forest. It’s reliable and safe, so it’s not surprising that Sainsburys, EasyJet and of course Orange have all used it to excellent effect.
Black is for strength, but also globally associated with death and mourning. Organisations can use it to indicate seriousness.
White is traditionally used with other colours such as black. It can portray purity, cleanliness & lightness, but avoid it in Japan & China as Eastern cultures believe it conveys death.
That might all seem a lot to digest but it goes to show colour isn’t just about personal preference. Your choices will ultimately be influenced by your companies’ aims, goals & the image you want to portray.
A few things to remember…
1. Use Company colours to tie all your marketing material together.
2. Use colour for impact and emphasis but not too much at once.
3. Use tints and shades for variety and stick to colours from within one colour scheme as much as possible.
4. BE CONSISTENT! This is extremely important when using colou
Discover how you can revitalize your online business Online marketing companies are very profitable if you know how to set them up correctly for more traffic. Not all online marketing companies are very profitable but not set up to see their true power and benefits of internet marketing. I can help you build your online marketing company to help your online marketing company earn what it deserves?The internet
A few things to remember…
1. Use Company colours to tie all your marketing material together.
2. Use colour for impact and emphasis but not too much at once.
3. Use tints and shades for variety and stick to colours from within one colour scheme as much as possible.
4. BE CONSISTENT! This is extremely important when using colour. If all your titles in a page are green, then that should be repeated throughout the whole document. Stick to the exact colour chosen by your designer too. If your logo is blue, find out the CMYK value and use the same blue all the time.
5. Have fun with colour! Take the meanings of colour into consideration, but remember it’s good to stand out from the crowd too. I mean, there’s nothing cowardly about Rubber Cheese is there!
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