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Suggest You - Does Your Small Business Marketing Suffer From The Bulldog Effect?
The dilemma that most HR managers face, is that their staff want cash as bonuses and not gifts or gift vouchers. But why is this a dilemma?Well it has long been established that companies need to give their staff not necessarily what they want, but what they need. This way companies can start to reap the reward of giving rewards by getting their staff churn down, and by their sales /service increasing.How many of us have had a cash bonus and it has gone into the overdraft, been used by the partner on the weekly shop, been given to the kids as pocket money…the list can be and is endless!
Some things you can't ignore
As we walked, however, there was no way to miss the latest marketing efforts of the shop in question. This shop, which features very littl
Many small businesses spend their short lifetimes, struggling and floundering, before they finally go belly up. While the average person tends to support small businesses and will claim that they prefer ‘mom and pop’ stores, the fact remains that few can compete with the large market chains that are quickly spreading across the country. What many fail to realize, however, is that business consulting offers these small companies a chance to fight back.“What can business consulting do,” you might ask? Sadly, most small businesses fail for what would seem the most obvious of reasons; poor marketing t
After a recent weekend jaunt to San Diego, my husband and I arrived back in Los Angeles tired and hungry, so we walked the small handful of blocks to a local all-night diner to grab a quick bite to eat. And it was there that we were smacked in the face with an example of unusual small business marketing, to say the least.
We live near a shopping district where small businesses cater to everyone from people like my husband and myself to the elderly from the retirement homes nearby. And it was one store catering to this population of older citizens that had us in hysterics when we should have been concentrating on finding some grub.
Your products sell themselves? Think again
You might think a shop selling wheelchairs would have it easy in such a neighborhood -- a huge target audience planted right there, a captive audience if you will. And you'd be right. During the day, you see almost as many disabled elderly individuals out shopping as you do younger/able-bodied people.
So from the sounds of things, maybe small business marketing tactics aren't as important for a shop like this because the products practically sell themselves. Right? Wrong.
Despite the fact that I am not the target audience, I am a marketer and take notice of new marketing approaches so that I can try them out myself and share them with subscribers to my small business marketing newsletter. But that night, my husband and I just wanted a bite to eat.
Some things you can't ignore
As we walked, however, there was no way to miss the latest marketing efforts of the shop in question. This shop, which features very little
Have you ever thought of starting a wholesale distribution business? Maybe you're ready for a new challenge or have realized the profits that you can make when you deal with larger quantities of product. In any case, you need to know what to do in order to be successful.The first thing that you want to do is choose the products that you will be selling to retailers. You may want to choose products that you already know something about in order to use that expertise to choose quality products that you can then sell and make profit from. Make sure that you are testing the products prior to purchasin
We live near a shopping district where small businesses cater to everyone from people like my husband and myself to the elderly from the retirement homes nearby. And it was one store catering to this population of older citizens that had us in hysterics when we should have been concentrating on finding some grub.
Your products sell themselves? Think again
You might think a shop selling wheelchairs would have it easy in such a neighborhood -- a huge target audience planted right there, a captive audience if you will. And you'd be right. During the day, you see almost as many disabled elderly individuals out shopping as you do younger/able-bodied people.
So from the sounds of things, maybe small business marketing tactics aren't as important for a shop like this because the products practically sell themselves. Right? Wrong.
Despite the fact that I am not the target audience, I am a marketer and take notice of new marketing approaches so that I can try them out myself and share them with subscribers to my small business marketing newsletter. But that night, my husband and I just wanted a bite to eat.
Some things you can't ignore
As we walked, however, there was no way to miss the latest marketing efforts of the shop in question. This shop, which features very littl
Google Adwords is a pay-per-click service that is most likely the most successful key to advertising online. This service allows top placement on the first page of Google, and by doing so increases a websites traffic and business. Although one can achieve great success with Google Adwords, to the beginner, it can be quite confusing. So here are some simple steps to remember:1.) First you will need to setup an account, this is just like setting up and e-mail address, the site simply asks for your information, and then you’re ready to go.2.) If you are signing up for the first time, Google mig
Your products sell themselves? Think again
You might think a shop selling wheelchairs would have it easy in such a neighborhood -- a huge target audience planted right there, a captive audience if you will. And you'd be right. During the day, you see almost as many disabled elderly individuals out shopping as you do younger/able-bodied people.
So from the sounds of things, maybe small business marketing tactics aren't as important for a shop like this because the products practically sell themselves. Right? Wrong.
Despite the fact that I am not the target audience, I am a marketer and take notice of new marketing approaches so that I can try them out myself and share them with subscribers to my small business marketing newsletter. But that night, my husband and I just wanted a bite to eat.
Some things you can't ignore
As we walked, however, there was no way to miss the latest marketing efforts of the shop in question. This shop, which features very littl
A now retired but well-respected sales trainer once said the three most important things to ensure a successful sale are: close,close, close.There are numerous closing techniques with great names such as the Half Nelson, the Full Nelson, Puppy Dog Close and the Last Ditch Close. While it helps to have a catalogue of techniques to use in different situations knowing three basic methods will get you started. 1) The direct close: 'Fine, let's complete the paperwork', or 'Let's do the cheque now'. 2) The alternative close: 'Do you prefer to pay by cheque or cash?', 'Do you want red or green?', '
So from the sounds of things, maybe small business marketing tactics aren't as important for a shop like this because the products practically sell themselves. Right? Wrong.
Despite the fact that I am not the target audience, I am a marketer and take notice of new marketing approaches so that I can try them out myself and share them with subscribers to my small business marketing newsletter. But that night, my husband and I just wanted a bite to eat.
Some things you can't ignore
As we walked, however, there was no way to miss the latest marketing efforts of the shop in question. This shop, which features very littl
The Nursing profession, having a renaissance of sorts, in the past 5-7 years finds itself in today’s professional spotlight. This renaissance is a result of the increasing demand for nursing services. In addition to this demand, comes increased competition among nurses to keep all knowledge and skills current.As a result, it is not surprising that every nurse has to do all that is humanly possible to keep up with the competition. There is an influx of new horizons in the medical field that require a nurse to continue their education in order to remain competitive and relevant.It is this set
Some things you can't ignore
As we walked, however, there was no way to miss the latest marketing efforts of the shop in question. This shop, which features very little in the way of shopfront advertising, had put an oversized poster in the window to promote a new model of wheelchair ... complete with a grumpy, overweight bulldog planted right in the middle of it.
Sure, it's lovely that the dog's fanged underbite finally got the recognition it deserved. And of course the wheelchair came across loud and clear as the other "hero," the main focus of the image ... other than the dog sprawled across the seat, smiling that is. (I am also almost certain that a wheelchair wholesaler created this poster and not the store itself.)
And you bet the poster got our attention. However, displayed as prominently as it was, the poster overshadowed any credibility the store might otherwise have had in terms of their expertise in finding less-able people the right wheelchair for their needs. Why? Because apparently, they also help pedigreed pooches do the same.
Of course I say this in jest, but use this as a lesson for your own small business marketing materials. No, I'm not suggesting that you have an image of a bulldog on your homepage or in your catalog -- and if you do and it makes sense, by all means continue to do so.
Rather, take this bulldog story as an analogy to your own marketing and think of ways to make your small business marketing message clearer and more meaningful to your target audience.
Rid your own campaigns of the bulldog effect
Here are some questions to get you thinking about your own small business marketing:
1) Whether we're talking about a simple website, a brochure or even just your bu
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