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    ornia that has a policy for sending out personal letters to all his contacts at the end of every month. These are usually in the form of po
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    Who is responsible for maintaining the business relationship?

    Nurturing a business relationship will take effort on your part and effort on the part of the other person. If you feel the business is worth having, then you must take the time to make sure you are in touch on a regular basis. I call these touch points. Each touch point you have with the client is a point in your favor. Most people like to keep the channels open for conducting current projects or for future business. I know a CEO of a company called Olympia Funding in Pleasanton California that has a policy for sending out personal letters to all his contacts at the end of every month. These are usually in the form of pos

    Leadership Matters - When Was The Last Time?
    When was the last time you received truly memorable customer service? If you’re like most people it’s hard to think of a time that stands out. You’re probably wondering why that is. So did I.It seemed like with most of the place
    ort on the part of the other person. If you feel the business is worth having, then you must take the time to make sure you are in touch on a regular basis. I call these touch points. Each touch point you have with the client is a point in your favor. Most people like to keep the channels open for conducting current projects or for future business. I know a CEO of a company called Olympia Funding in Pleasanton California that has a policy for sending out personal letters to all his contacts at the end of every month. These are usually in the form of po
    A Case Study of Lincoln Electric
    Nine out of ten new businesses fail within their first year. This is an alarming statistic that may in fact be more of a myth than truth. However, recent data suggests the same trend just not as extreme. According to Brian Headd and d
    a regular basis. I call these touch points. Each touch point you have with the client is a point in your favor. Most people like to keep the channels open for conducting current projects or for future business. I know a CEO of a company called Olympia Funding in Pleasanton California that has a policy for sending out personal letters to all his contacts at the end of every month. These are usually in the form of po
    Make your Writing or Marketing Projects your Top Priority
    When you finish your eBook or print books, you have a product you can sell. After you finish the book be sure to write the all important sales letter. The sales letter is the key to sales flooding in. Each book will market another book.
    e channels open for conducting current projects or for future business. I know a CEO of a company called Olympia Funding in Pleasanton California that has a policy for sending out personal letters to all his contacts at the end of every month. These are usually in the form of po
    Know the Law on Overtime Pay
    Experts estimate that over 70% of businesses doing less than $200 million in sales in some way violate the Federal Wage and Hour Law. In my consulting practice, I am amazed at how frequently I find that clients are unknowingly setting t
    ornia that has a policy for sending out personal letters to all his contacts at the end of every month. These are usually in the form of postcards with good information. He also has his staff send "letters from the heart" each quarter. Through this touch point activity and a few other touch points, he is able to do millions of dollars of business without making cold calls. He has the referrals pouring in.

    This CEO knows the value of maintaining the business relationship. If a multimillion dollar corporation takes the time to keep in contact, then you know that you must also put a plan together that creates an awareness of you. It is WHO knows YOU and not who you know that ultimately

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