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Suggest You - Consistency Builds Trust
Many times one feels as if his/her career is not moving anywhere or is not taking a desired shape. There is may be no sight of a promotion; and as if to rub salt into your wounds, there may also appear to be people who move fast up the career ladder. This is the time that you should you realize a couple of facts as to where could you have possibly gone wrong and what should you do in order to put your career back on the fast track.Now don’t expect any magic or short cut formula that will r
Can you work in sales and not be pushy? Of course you can!When I first worked in direct sales and home party sales, I was very still a shy individual. I really was not comfortable with approaching strangers about having a party or about recruiting them. Still, I knew that there were benefits to a person having a party in his/her home. Our program gave each host/hostess a minimum of $40 free in merchandise of his/her choice. Why shouldn’t I share that? Our sales associates earned abou
But the fact is you are missing one major piece of the puzzle.
Want to know what it is?
No matter what else you know, often, the missing piece is knowing when your hot little prospect will actually make a purchase.
People search for information and solutions in many different ways and on many different time tables.
Some will buy immediately; some may take a year or more depending on the complexity of the purchase.
The key to solving this dilemma is consistent and repeated contact.
If you build a marketing system that guarantees your prospects (particularly your “A” prospects) are contacted at least 8-10 times a year you can significantly increase the odds that your name will jump to the top of the list when they do actually decide to purchase.
Another benefit of constant contact is that by sending your prospects useful information, that doesn't always ask for a sale, you can establish a bond of trust, and trust wins business. It is almost as though some of your prospects will feel that they owe it to you because you took so much time and effort to educate the
Keeping a journal is a proven, powerful tool to enhance and benefit not only your personal life and well being. Journaling can also do the same for your work life. It is a way to record and track daily activities and thoughts, which can help with long term projects and goals.You can record the what, when, where, and why of what is important for you, your career, and your company. You can journal in a blank book, in your daily planner, on your computer, on cassette, or even on video. Us
No matter what else you know, often, the missing piece is knowing when your hot little prospect will actually make a purchase.
People search for information and solutions in many different ways and on many different time tables.
Some will buy immediately; some may take a year or more depending on the complexity of the purchase.
The key to solving this dilemma is consistent and repeated contact.
If you build a marketing system that guarantees your prospects (particularly your “A” prospects) are contacted at least 8-10 times a year you can significantly increase the odds that your name will jump to the top of the list when they do actually decide to purchase.
Another benefit of constant contact is that by sending your prospects useful information, that doesn't always ask for a sale, you can establish a bond of trust, and trust wins business. It is almost as though some of your prospects will feel that they owe it to you because you took so much time and effort to educate th
Advertising – Who Needs It? - Who doesn’t!Most people who read information about business or advertising are doing so because they are trying to make some kind of positive change in their life. Perhaps get a job, make money, and increase their customer base – whatever. That’s the central purpose of a classified ad. They get you what you want.This article has the same purpose, Like a classified advertisement, it will get you one of the things you want – it will show you how to wr
The key to solving this dilemma is consistent and repeated contact.
If you build a marketing system that guarantees your prospects (particularly your “A” prospects) are contacted at least 8-10 times a year you can significantly increase the odds that your name will jump to the top of the list when they do actually decide to purchase.
Another benefit of constant contact is that by sending your prospects useful information, that doesn't always ask for a sale, you can establish a bond of trust, and trust wins business. It is almost as though some of your prospects will feel that they owe it to you because you took so much time and effort to educate th
For those companies considering franchising it is wise to carefully chose where you wish to franchise. Some states are completely litigious and problematic such as NY, MD, NJ, CA, TX, WA, IL and CO. States such as GA, NC, VA, NV, AZ, OH, OR, FL, WI, MI, TN are becoming more so. To top things off there are 13 registration states where Franchisors must file their UFOCs Uniform Franchise Offering Circulars and these documents are reviewed, not for viability of concept or accuracy, but to make sure c
Another benefit of constant contact is that by sending your prospects useful information, that doesn't always ask for a sale, you can establish a bond of trust, and trust wins business. It is almost as though some of your prospects will feel that they owe it to you because you took so much time and effort to educate th
Now that I have your attention from the headline, let me rephrase that: Contracts-to-hire need to go away. We need to get rid of them. We need to kill them. They are pass?.Contracts-to-hire were created by companies that wanted to try out an employee before actually hiring them for work traditionally called “management” work (vs. “hourly” work) for work performed by college-educated people.Prior to trying this type of hiring method, companies either hired empl
So what will you send to your prospects on a monthly basis?
Here is an example a calendar of contact points
- Month #1 – Letter announcing a new service (change to existing service)
- Month #2 – Newsletter – highlight tips and company news
- Month #3 – Phone call to discover opportunities
- Month #4 – Reprint of an industry magazine article of interest
- Month #5 – Case study of a successful client solution you provided
- Month #6 – Request for critique of a proposed sales letter (you won’t believe how valuable this can be)
- Month #7 – Time for another newsletter
- Month #8 – Reprint of an article you contributed to an industry magazine
- Month #9 – Announce a new service
- Month #10 – Invite them to a workshop
- Month #11 – Phone call to introduce someone in your referral network
- Month #12 – Checklist of helpful tips for your indu
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