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Suggest You - Advertising - For Small Businesses (Part 2)
Yes that’s right money for free, no this is not a mistake or a misprint, and this is how you can get money for free. It is the latest idea on the internet, all you have to do to get your money is what you already do and that is surf the internet, you also get paid for referring other people who sign up for free and they get paid for surfing the net.This is about t
Not all Business Service Companies should invest in advertising to promote their companies. But I thought all businesses must advertise to stay in business? Well not all of them and let me tell you why. Once you have a secured number of customers you may not wish to advertise because you cannot take anymore work or you do not want any more work.Take a mobile oil ch
People skim through newspapers and magazines and they aren't necessarily looking for information on products or services (unless they're reading the classifieds) It's therefore absolutely vital that your advertisement grabs their attention and encourages them to read more. Many ads are designed merely to create awareness of a product or service, however, small to medium size businesses need a result.
Use words that attract attention in your headline - The two most powerful words in a headline are - YOU and FREE. Other great headline words are - How to - New - The Secrets of - Amazing - Breakthrough - Announcing - Discover - Protect - Facts you - At last
Don't worry too much about a photograph or a graphic - A good headline is what you need to grab attention and differentiate you from your competitors. There are several ads in my local paper for plumbers. All but one has the name of the plumbing business at the top of the ad - "Fred Smith Plumbers." One of the ads has "DYNAMIC PLUMBERS" at the top of the ad. I had to read more to find out what made this plumbing service "DYNAMIC." To me - one plumber is much like ano
American consumers have spoken and have done so loudly registering 50 million telephone numbers with the FTC’s National Do-Not-Call list since the registry debuted in July.This new telemarketing sales rule, which was scheduled to take effect October 1st, recently encountered two legal battles which could diminish the rule’s intent - to allow consumers to fight back
Use words that attract attention in your headline - The two most powerful words in a headline are - YOU and FREE. Other great headline words are - How to - New - The Secrets of - Amazing - Breakthrough - Announcing - Discover - Protect - Facts you - At last
Don't worry too much about a photograph or a graphic - A good headline is what you need to grab attention and differentiate you from your competitors. There are several ads in my local paper for plumbers. All but one has the name of the plumbing business at the top of the ad - "Fred Smith Plumbers." One of the ads has "DYNAMIC PLUMBERS" at the top of the ad. I had to read more to find out what made this plumbing service "DYNAMIC." To me - one plumber is much like an
Do you know booklets are now used for marketing?The booklets which are deemed as just an ordinary type of small panes that are fastened together with card cover are now recognized by many business-minded individuals as an effective medium that offers great marketing potential. What’s great about them is that they are very handy in the sense that they are easy to ma
Don't worry too much about a photograph or a graphic - A good headline is what you need to grab attention and differentiate you from your competitors. There are several ads in my local paper for plumbers. All but one has the name of the plumbing business at the top of the ad - "Fred Smith Plumbers." One of the ads has "DYNAMIC PLUMBERS" at the top of the ad. I had to read more to find out what made this plumbing service "DYNAMIC." To me - one plumber is much like an
A good marketing plan is critical to business success. Every business must have a good marketing plan and use it as a road map to sell goods or services. If you rely on sales, repeat sales, and referrals, you can supplement your marketing plan with calculated steps to find customers. These steps help you find and contact people who will become the customers that will b
It has been said that up to 95% of all network marketers will quit the business before realizing a profit. If that statistic is true, it’s a shame, because it doesn’t have to be that way.While it is true that network marketing has its fair share of failures in the home-based business model, the income opportunity in this incredible business is staggering. Rather th
Offer something free - A sample - an hour of your time - information - a drink - a coffee - some food - a place for children to play - a book - an audio or video tape. Offer something that has a high perceived value for the customer but a low cost for you. Remember - you want them to respond to your ad, not your competitors.
Use simple language - Get to your point FAST - remember, people will only spend a few seconds looking at your ad, so don't beat around the bush.
Offer benefits - Tell the customer how your product or service benefits them or solves their problems. Don't start sentences with - "We do ……." start with - "You will ……."
No jargon - Watch out for abbreviations, jargon, buzz words and technical information. You might understand the language but does the customer?
Don't be boring - Don't use words like -"Quality service" (What does t
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