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  • Suggest You - Email Anti-Theft: The Battle Against Copyright Infringement

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    If you use direct marketing and sales letters you know they are the unpaid, untiring salesmen for your product. Make them effective and they will reward you. If they are ineffective you are leaving so much money on the table. Try the following tips to make the most of your salesmen-in-print.Tip One - Analyze other people's sales letters. If you receive a sales letter and you are tempted to buy file it away. When you next have to write a sales letter get the file out and look for inspiration. For each retained sales letter examine the wording, the layout, the offer and how it is presented. You can even make notes on the sales letters that did not persuade you to buy. What did they do wrong? How could they be improved?Tip Two - Include testimonials in the letter.Comments from official sources outside your company or f
    is virtually useless to a thief, making the theft blatantly obvious. Watermarks, however, don't come with a theft prevention guarantee. Those who possess advanced image editing skills and some time on their hands can succeed in removing or minimizing the appearance of the watermark.

    Digital watermarks: an invisible layer of defense for writers
    Due to the nature of written content and files, authors of written work must look to more innovative approaches at keeping their work protected for copy-cats. Digital watermarks provide this sort of invisible defense.

    Printed documents often have watermarks that are invisible at first glance, but become detectable when the paper is held up to light. Digital watermarks work in a similar f

    Are You Tired of Hiring Other People's Rejects? - 12 Mistakes Recruiters Make and How To Avoid Them
    When John applied for a job at Oakland Company, his resume looked fabulous, showing tremendous talent and advancement. His qualifications were beyond question and he built immediate rapport with everyone in the interview process. Every one of his references checked out. Six months later, you were wondering why you hired this clown.Today’s hiring professionals seem to prefer recruiting candidates from the ranks of the employed. It is a logical approach assuming others have recognized their talent and retained them while untalented people were sent to the unemployment line by their frustrated past employer.The reality being overlooked in this scenario is that most employers fail to deal effectively with underperformers. The secret in effective recruiting today is to understand the twelve mistakes commonly made by hiring professionals and
    Email Anti-Theft: The Battle Against Copyright Infringement

    Imitation is not always the highest form of flattery. Any creative individual will cringe at seeing his or her work displayed with another person's name in the credits. In the fast-paced field of graphic art, design the dilemma is even more prominent. Artists in all mediums are seeing their work knocked-off by less talented people.

    Ideas are easy enough to steal when the advertisement you designed is circulated in an online publication, or when a popular web site features the logo you spent hours to perfect. While digital theft is most prevalent in the recording and visual arts, it permeates all creative realms. For writers, protecting words published on web sites and in emails remains a challenge.

    Digital files and Copyright law
    Since its inception in 1790, the Copyright law has undergone numerous amendments in order to adapt to the changing technologies. With one goal in mind, to protect the creator's original work, the law still struggles to guard the efforts of writers, photographers, graphic designers and other creative individuals. The advent of the internet and electronic mail has made protecting original material from theft an even more daunting task. In the digital world, stealing someone else's work is as easy as hitting "file, save" or using that handy right-click button on your mouse.

    Though the Copyright law legally protects an author's original work, internet criminals still easily get away with theft of original content. Over the years, solutions have been innovated and adapted in order to provide protection for creative professionals in the realms of Internet and electronic mail.

    Preventing unintended content theft and distribution
    Discouraging and disabling theft of original work is vital for a writer's or a designer's success. In an effort to put a stop to copyright infringement, designers, writers and developers have devised several ways to help protect their creative efforts.

    Though some methods might be industry specific, others can be layered for added protection. Because the copyright law can be easily ignored or bypassed, staying up to date on the latest ways to ward off thieves can be vital not only to your online presence, but also to your career.

    Watermarks offer basic protection for visual art
    Whether you are featuring graphics or photos on a web site or sending images through email, the potential for theft in such a situation is high. Virtually any visitor has the ability to save your artwork to his or her hard drive and distribute it freely thereafter. Some creative professionals have found watermarks to be a viable solution to prevent pilfering of their work. A semi-transparent logo or sign featuring the copyright holders' name or business clearly marks the digital property as his/her own.

    This technique, though fairly simple, can be rather effective in deterring many pesky copy-cats (1). A graphic with a watermark is virtually useless to a thief, making the theft blatantly obvious. Watermarks, however, don't come with a theft prevention guarantee. Those who possess advanced image editing skills and some time on their hands can succeed in removing or minimizing the appearance of the watermark.

    Digital watermarks: an invisible layer of defense for writers
    Due to the nature of written content and files, authors of written work must look to more innovative approaches at keeping their work protected for copy-cats. Digital watermarks provide this sort of invisible defense.

    Printed documents often have watermarks that are invisible at first glance, but become detectable when the paper is held up to light. Digital watermarks work in a similar fa

    Observe the Golden Rule in Business
    If two parties are on opposite sides of a contract and they want to reach a win-win resolution, that means that they must observe the Golden Rule during negotiations. Specifically, both parties must treat each other fairly and be completely honest. They also need to communicate openly and not withhold relevant information. There should be full disclosure of any facts relevant to the transaction.Respect is one of the most important elements of treating people well. Both parties must respect each other’s time, needs, finances, family situation, and any other circumstance that may affect the negotiations. As part of showing respect, each party should treat the other party professionally and conduct themselves professionally. There should never be anger or raised voices.Both parties should be committed to a resolution that will be agreeable
    emains a challenge.

    Digital files and Copyright law
    Since its inception in 1790, the Copyright law has undergone numerous amendments in order to adapt to the changing technologies. With one goal in mind, to protect the creator's original work, the law still struggles to guard the efforts of writers, photographers, graphic designers and other creative individuals. The advent of the internet and electronic mail has made protecting original material from theft an even more daunting task. In the digital world, stealing someone else's work is as easy as hitting "file, save" or using that handy right-click button on your mouse.

    Though the Copyright law legally protects an author's original work, internet criminals still easily get away with theft of original content. Over the years, solutions have been innovated and adapted in order to provide protection for creative professionals in the realms of Internet and electronic mail.

    Preventing unintended content theft and distribution
    Discouraging and disabling theft of original work is vital for a writer's or a designer's success. In an effort to put a stop to copyright infringement, designers, writers and developers have devised several ways to help protect their creative efforts.

    Though some methods might be industry specific, others can be layered for added protection. Because the copyright law can be easily ignored or bypassed, staying up to date on the latest ways to ward off thieves can be vital not only to your online presence, but also to your career.

    Watermarks offer basic protection for visual art
    Whether you are featuring graphics or photos on a web site or sending images through email, the potential for theft in such a situation is high. Virtually any visitor has the ability to save your artwork to his or her hard drive and distribute it freely thereafter. Some creative professionals have found watermarks to be a viable solution to prevent pilfering of their work. A semi-transparent logo or sign featuring the copyright holders' name or business clearly marks the digital property as his/her own.

    This technique, though fairly simple, can be rather effective in deterring many pesky copy-cats (1). A graphic with a watermark is virtually useless to a thief, making the theft blatantly obvious. Watermarks, however, don't come with a theft prevention guarantee. Those who possess advanced image editing skills and some time on their hands can succeed in removing or minimizing the appearance of the watermark.

    Digital watermarks: an invisible layer of defense for writers
    Due to the nature of written content and files, authors of written work must look to more innovative approaches at keeping their work protected for copy-cats. Digital watermarks provide this sort of invisible defense.

    Printed documents often have watermarks that are invisible at first glance, but become detectable when the paper is held up to light. Digital watermarks work in a similar f

    Save Time Writing Branded Materials With A Content Blocks Document
    Recently we helped a small business owner re-write his marketing and business plans. The owner was grateful for the new copy, but expressed a concern that he may have issues writing copy for marketing materials later in the year. He said,"It is so hard to start from scratch writing a marketing document when you have a blank piece of paper staring you in the face." We understood completely and wanted to leave him with a tool that could help him create "branded copy" quickly. We came up with a "content blocks" tool to help him locate chunks of content to "plug and play" into all types of sales / marketing documents. Checking back with the owner, he has used the Contents Blocks document in several ways including sharing it with his webmaster to get the correct "branding" to the homepage. Here are the topics we included in the
    ay with theft of original content. Over the years, solutions have been innovated and adapted in order to provide protection for creative professionals in the realms of Internet and electronic mail.

    Preventing unintended content theft and distribution
    Discouraging and disabling theft of original work is vital for a writer's or a designer's success. In an effort to put a stop to copyright infringement, designers, writers and developers have devised several ways to help protect their creative efforts.

    Though some methods might be industry specific, others can be layered for added protection. Because the copyright law can be easily ignored or bypassed, staying up to date on the latest ways to ward off thieves can be vital not only to your online presence, but also to your career.

    Watermarks offer basic protection for visual art
    Whether you are featuring graphics or photos on a web site or sending images through email, the potential for theft in such a situation is high. Virtually any visitor has the ability to save your artwork to his or her hard drive and distribute it freely thereafter. Some creative professionals have found watermarks to be a viable solution to prevent pilfering of their work. A semi-transparent logo or sign featuring the copyright holders' name or business clearly marks the digital property as his/her own.

    This technique, though fairly simple, can be rather effective in deterring many pesky copy-cats (1). A graphic with a watermark is virtually useless to a thief, making the theft blatantly obvious. Watermarks, however, don't come with a theft prevention guarantee. Those who possess advanced image editing skills and some time on their hands can succeed in removing or minimizing the appearance of the watermark.

    Digital watermarks: an invisible layer of defense for writers
    Due to the nature of written content and files, authors of written work must look to more innovative approaches at keeping their work protected for copy-cats. Digital watermarks provide this sort of invisible defense.

    Printed documents often have watermarks that are invisible at first glance, but become detectable when the paper is held up to light. Digital watermarks work in a similar f

    Four Brand Identity Myths That Will Hurt A Small Business
    Having a brand identity is extremely important to your business's success. However, many business owners have misconceptions about brand identities that can damage their businesses."Brand identity" is the result of the combination of consistent visual elements that are used in your marketing materials. A basic brand identity consists of a logo, business card, letterhead, and envelope. It can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.I'm not a big company: I can't have/create/build a brand.Just because your company's not huge doesn't mean that you can't benefit from creating a brand identity. Even for the smallest company, a brand identity will make you look bigger than you are, will make you appear more professional, and will make your sales process easier. You'll also have a
    to your online presence, but also to your career.

    Watermarks offer basic protection for visual art
    Whether you are featuring graphics or photos on a web site or sending images through email, the potential for theft in such a situation is high. Virtually any visitor has the ability to save your artwork to his or her hard drive and distribute it freely thereafter. Some creative professionals have found watermarks to be a viable solution to prevent pilfering of their work. A semi-transparent logo or sign featuring the copyright holders' name or business clearly marks the digital property as his/her own.

    This technique, though fairly simple, can be rather effective in deterring many pesky copy-cats (1). A graphic with a watermark is virtually useless to a thief, making the theft blatantly obvious. Watermarks, however, don't come with a theft prevention guarantee. Those who possess advanced image editing skills and some time on their hands can succeed in removing or minimizing the appearance of the watermark.

    Digital watermarks: an invisible layer of defense for writers
    Due to the nature of written content and files, authors of written work must look to more innovative approaches at keeping their work protected for copy-cats. Digital watermarks provide this sort of invisible defense.

    Printed documents often have watermarks that are invisible at first glance, but become detectable when the paper is held up to light. Digital watermarks work in a similar f

    Business Relationships and the Brand
    Relationships are often created with the brand rather than with an individual. Did you every hear anyone boast about their relationship with a branded company? It is usually in the form of brand loyalty. Brands that appeal usually have at least five distinct functions. Company identification (or product or service) Description on the emotional level of the product or service Legally protected to prevent others from using it Easy to say and spell Globally appealing (does not offend anyone in another country) If you can master all of these, then creating the brand will be a lot smoother. The brand will help you to create relationships with other businesses as well. If your company were approached by a big name consulting firm with the goal of forming an alliance.
    is virtually useless to a thief, making the theft blatantly obvious. Watermarks, however, don't come with a theft prevention guarantee. Those who possess advanced image editing skills and some time on their hands can succeed in removing or minimizing the appearance of the watermark.

    Digital watermarks: an invisible layer of defense for writers
    Due to the nature of written content and files, authors of written work must look to more innovative approaches at keeping their work protected for copy-cats. Digital watermarks provide this sort of invisible defense.

    Printed documents often have watermarks that are invisible at first glance, but become detectable when the paper is held up to light. Digital watermarks work in a similar fashion, providing a more discrete alternative to watermarking graphics and documents.

    This type of watermarking is especially useful for writers, since it is the only way to add a watermarked layer of protection to word documents (2). Some digital watermarking software allows the creator to "fingerprint" their work, which can track distribution of the secured files.

    Preventing unauthorized email distribution
    There is a great demand for email communications for creative professionals. Sending portfolios, artwork samples and design ideas are common when working with new and established clients. But by sending your work without email anti-theft protection, you are leaving it virtually defenseless to copyright infringement.

    Anti-theft software prevents the recipient from altering and distributing content beyond the original creator's intent. In addition to disabling copy and edit functions, email anti-theft software allows the author to set the expiration time for a file, as well as disallow printing. Writers can rest assured that the story sample sent to a prospective publisher won't be forwarded to another author. Graphic designers can send high quality mock-ups to clients without the fear of another contractor working off of the original design.

    An email anti-theft application can provide piece of mind that your artwork or written piece will be armed against theft even when it leaves your computer. Conquering unintended content distribution via email is winning half the battle in the digital world; for writers it is an essential solution to preventing thievery since words cannot be easily marked like images. With digital watermarks, email anti-theft provides an added, dependable layer of protection.

    Combined technologies for ultimate protection
    For writers, photographers and designers alike, realizing the power of publishing their work on the internet means getting added exposure and ultimately attracting new clientele. Though copyright protection legally exists, much of the time this law is difficult to enforce in a highly interactive medium like the Internet; a photographer's images can be displayed on another site without him or her ever finding out.

    Taking advantage of watermarking protection and email anti-theft software can take the headache out of preventing misuse and distribution of original content. So create that watermark for your original photos, employ digital watermarking technology to track distribution of your files around the internet and utilize email anti-theft software when sending creative projects to potential and existing clients.

    End Notes:
    -----------------

    1. For help on adding watermarks to images in Adobe Photoshop, visit Sue Chastain’s tutorial How to add a text watermark over a photo in Photoshop 5.5 or higher: http://graphicssoft.about.com/cs/photoshop/ht/apswatermark.htm
    2. More information about digital watermarking options can be found in Doug Isenberg’s Digital Waterma

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