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Suggest You - Do You Have a Business Continuity Plan?
How To Lower Your Advertising Budget And Increase Results At The Same Time ? What happens to your ability to deliver your product if members of that carrier go on strike? It happens. Just as with your suppliers, do you have a contingency plan for moving to a backup carrier if needed?So, you’ve acquired a customer, they’re paying you a monthly rental fee, referred a friend, purchased packing supplies and a lock from you and just insured their grandmother’s heirlooms and son’s baseball card collection they have stored with you…What else could we possibly ask for?A lot. What if it cost less to acquire this fine customer? What if we were able to lower your cost of acquisition by just 10%? 20%? 50%?Don’t laugh, it’s possible.Most facilities have advertising dollars spread out all over the place. Some of it is working, some is not, but in most cases the facilities have no clue whether it’s working or not, and if they do, they’re not quite sure how each medium is performing.How about knowing your cost per call and cost per acquisition for each medium? This information will not only be extremely insightful, but will help you cut your budget where it’s not performing. You can either put that money back in your pocket or re-allocate it to mediums that are performing extreme What about the company that hosts your web site? This is a critical consideration if your primary sales vehicle is via online means. What happens to your business if that hosting company has a fire or flood? Do they have a contingency plan in place to move operations to an offsite location? If they don’t, do you have a way to quickly move to another hosting service? What happens if they go out of business? Do you have backups of your own web site (including your shopping cart/order database) that you could move? Can you quickly move your site to another hosting service? DUE DILEGENCE As I said, this list is not meant to be all-inclusive. Much depends on your particular business operations. But you do need to consider the possibilities, and their potential adverse impact. Consider all the possibilities. My recommendation would be to develop a document to define your plans and courses of action for business continuity. It doesn’t have to be complicated; three columns is all you need: 1) Potential disaster scenarios (internal and external), 2) Potential impact on your business (you can use a 1-5 rating system for this – 1 being low impact, 5 being catastrophic) 3) Contingency Plan Obviously, the higher the impact rating, the more important it is to define a contingency plan. But don’t just ignore it. Your business can survive many disaster situations, but only if you p Does Cold Calling Really Work?: Three Ways to Know the Truth Many years ago, I worked for a small insurance company. Just like many other businesses, we shut down operations for the Christmas holiday. As it happens, this one eventful year Christmas fell on a Monday. The company gave their employees the preceding Friday off as well, thereby granting a fourday holiday.This belief has long been the contention of many people, especially those who believe that man, being a rational being, is always accountable for his action. They know that they will be rewarded for every good action that they make, and they will be punished for every bad action they did otherwise.This belief has also been applied to many activities like cold calling.Basically, people do cold calls if they want to market their product even without knowing who they will call, And as applied, cold calling works on some people, and to some, they just sucks.In many instances, cold calling really works. However, it is not simply based on trying something because they know they will benefit something from it; and they would continue on believing that it will really do them good even if they did not even tried hard enough.In some areas, some people would contend that the effectiveness of cold calling really depends on the situation and on the skills of the person doing the job.Maybe, some people a The weather that Christmas season was bitterly cold, as is normal for that part of Virginia. The building maintenance staff turned off the heat in our 7-story building to save costs. Unfortunately, they neglected to turn off the water. I received a call Sunday afternoon informing me there was a serious problem. Apparently, a major water pipe had ruptured on the upper floor. When I arrived at the building there were literally large sheets of ice emanating from all the windows and cascading down the sides of the building. Upon entering, I could see just how disastrous this ruptured pipe, unattended for several days, was going to be. The ceiling tiles on every floor had broken away and fallen into the work areas. All the desks, file cabinets, computer equipment, furniture and so on were covered in debris, ice and water. We obviously had no choice but to turn the heat back on in order to melt the ice. As the ice melted it just further compounded the water problem. Most floors in the building had a foot or more of standing water. The water damage to file folders and documents, electronic equipment, furniture and everything else in the building was devastating. It took many months to completely recover from what we later referred to simply as “the incident”. Many important insurance documents were permanently lost. Much of the computer equipment and other electronics were damaged beyond repair. Unfortunately, the company had made no plans for such a disaster. There was no way to quickly move data processing requirements to a backup location. There was no offsite storage for the microfilm records used to back up the paper documents. Most of the microfilm, stored in metal canisters, survived. However, the majority of microfilm readers didn’t since electronics and water just don’t mix. The company ultimately survived, but just by a thread. We were unable to process premium payments for weeks, and many people who were expecting insurance payments did not receive them in a timely manner. It was, to put it bluntly, a complete and total mess. Business Continuity is one of those topics that just doesn’t receive the level of discussion it requires. Too many business owners completely ignore it altogether. That can be a fatal mistake, as it nearly was for the company I once worked for. Business Continuity is all about planning for the unforeseen events that can occur. Many people also call it disaster planning or contingency planning. No one likes to think about such eventualities, but as the saying goes, “stuff happens”. Developing a business continuity plan involves making a thorough review of your overall business structure and identifying potential weak links in that structure. Some of these weak links are internal to your business, while others are external. A good business continuity plan will examine the entire range of “what if” scenarios that could adversely affect your business, and then identify possible contingencies. Every aspect of your business needs to be considered: ownership, product or raw material sources, sales mechanisms (web site, storefront, et cetera), distribution chains, customer support, accounting, financial reporting, and so on. Of course, these “what if” scenarios will be different for every business. It would be impossible for me to account for every possible manifestation in this article. Instead, I will discuss some of the more commonly overlooked things that can happen. It will be up to you to extrapolate from that discussion in order to identify potential fatal links within your own business environment, and develop appropriate contingency plans. I can only ask the questions. INTERNAL CONSIDERATIONS Is your business dependent on a single key person? Such a person could be the owner, product developer, web site manager and so on. In such a case, that person represents a single point of failure. What happens to your business if something happens to that person? For instance, if your product derives from the efforts of one person, do you have a way to mitigate the effect of that person no longer being available? Can you overcome such a fatal flaw? Do you keep all your accounting, customer and financial records in a one place? Do you have backup records in an offsite location? What would happen to your business if there were a fire, flood, earthquake, or other circumstance that destroyed those records? Do you have a plan in place to recover from such an event? It amazes me the number of people who don’t back up their computer or paper records. If the hard drive on your computer failed, could you continue your operations? Do you keep your inventory of products in a single location? What would happen if you experienced a fire or flood in that location? Would you have a way to quickly replenish your stock? Would you be able to continue to fulfill orders in a timely fashion? If the answer is no, you have yet another single point of failure. In U.S. Gulf Coast area where my wife and I live, we are at the mercy of hurricanes each year. In the case of Hurricane Ivan and Hurricane Katrina, we lost our power and phone service for nearly a week. If something like that happened to you, do your customers have a secondary way to contact you, or you to contact them? Do you provide your customers with a cell phone number where they can reach you? Is there some local facility (e.g., library, Internet caf?) where you could go to check your email? EXTERNAL CONSIDERATIONS If you purchase your product or raw materials from a wholesaler, is that company your one and only source? What happens to your business if that company has a fire, flood, or folds its tent? Do you have a secondary source you can quickly switch to? With the company I ran many years ago, I primarily used three distributors as the source for most of my products. But I also had arrangements with several others I could utilize if necessary. These companies had my Tax ID, reseller, and other information already on file. If I had to make a switch, that switch would have been virtually seamless from the perspective of my customers. Are you dependent on a single carrier for your product delivery? What happens to your ability to deliver your product if members of that carrier go on strike? It happens. Just as with your suppliers, do you have a contingency plan for moving to a backup carrier if needed? What about the company that hosts your web site? This is a critical consideration if your primary sales vehicle is via online means. What happens to your business if that hosting company has a fire or flood? Do they have a contingency plan in place to move operations to an offsite location? If they don’t, do you have a way to quickly move to another hosting service? What happens if they go out of business? Do you have backups of your own web site (including your shopping cart/order database) that you could move? Can you quickly move your site to another hosting service? DUE DILEGENCE As I said, this list is not meant to be all-inclusive. Much depends on your particular business operations. But you do need to consider the possibilities, and their potential adverse impact. Consider all the possibilities. My recommendation would be to develop a document to define your plans and courses of action for business continuity. It doesn’t have to be complicated; three columns is all you need: 1) Potential disaster scenarios (internal and external), 2) Potential impact on your business (you can use a 1-5 rating system for this – 1 being low impact, 5 being catastrophic) 3) Contingency Plan Obviously, the higher the impact rating, the more important it is to define a contingency plan. But don’t just ignore it. Your business can survive many disaster situations, but only if you pl Totally Different Questions ermanently lost. Much of the computer equipment and other electronics were damaged beyond repair.In a high-speed global marketplace that reverberates daily with quick-shifting customer expectations and demands from the marketplace to immediately respond, companies may no longer rest on their laurels or keep doing things the way they’ve traditionally been done. The smartest, most successful companies, for example, take pains to pursue not only present customer desires but anticipated, as-yet unexpressed, customers needs and desires in the future. Such projections require both research and imagination.Take Toyota, for example, perennially ranked among the top five sellers of cars and trucks in the US. Its management tinkers constantly with fresh ideas for customizing its vehicles to meet customer desires, each year introducing more models, lighter weight materials, faster cruising speeds, even a first-of-its-kind hybrid engine utilizing electric as well as gas fuel sources. Toyota managers search round-the-clock for ways to do things better and different.“The companies who are innovative ask totally diff Unfortunately, the company had made no plans for such a disaster. There was no way to quickly move data processing requirements to a backup location. There was no offsite storage for the microfilm records used to back up the paper documents. Most of the microfilm, stored in metal canisters, survived. However, the majority of microfilm readers didn’t since electronics and water just don’t mix. The company ultimately survived, but just by a thread. We were unable to process premium payments for weeks, and many people who were expecting insurance payments did not receive them in a timely manner. It was, to put it bluntly, a complete and total mess. Business Continuity is one of those topics that just doesn’t receive the level of discussion it requires. Too many business owners completely ignore it altogether. That can be a fatal mistake, as it nearly was for the company I once worked for. Business Continuity is all about planning for the unforeseen events that can occur. Many people also call it disaster planning or contingency planning. No one likes to think about such eventualities, but as the saying goes, “stuff happens”. Developing a business continuity plan involves making a thorough review of your overall business structure and identifying potential weak links in that structure. Some of these weak links are internal to your business, while others are external. A good business continuity plan will examine the entire range of “what if” scenarios that could adversely affect your business, and then identify possible contingencies. Every aspect of your business needs to be considered: ownership, product or raw material sources, sales mechanisms (web site, storefront, et cetera), distribution chains, customer support, accounting, financial reporting, and so on. Of course, these “what if” scenarios will be different for every business. It would be impossible for me to account for every possible manifestation in this article. Instead, I will discuss some of the more commonly overlooked things that can happen. It will be up to you to extrapolate from that discussion in order to identify potential fatal links within your own business environment, and develop appropriate contingency plans. I can only ask the questions. INTERNAL CONSIDERATIONS Is your business dependent on a single key person? Such a person could be the owner, product developer, web site manager and so on. In such a case, that person represents a single point of failure. What happens to your business if something happens to that person? For instance, if your product derives from the efforts of one person, do you have a way to mitigate the effect of that person no longer being available? Can you overcome such a fatal flaw? Do you keep all your accounting, customer and financial records in a one place? Do you have backup records in an offsite location? What would happen to your business if there were a fire, flood, earthquake, or other circumstance that destroyed those records? Do you have a plan in place to recover from such an event? It amazes me the number of people who don’t back up their computer or paper records. If the hard drive on your computer failed, could you continue your operations? Do you keep your inventory of products in a single location? What would happen if you experienced a fire or flood in that location? Would you have a way to quickly replenish your stock? Would you be able to continue to fulfill orders in a timely fashion? If the answer is no, you have yet another single point of failure. In U.S. Gulf Coast area where my wife and I live, we are at the mercy of hurricanes each year. In the case of Hurricane Ivan and Hurricane Katrina, we lost our power and phone service for nearly a week. If something like that happened to you, do your customers have a secondary way to contact you, or you to contact them? Do you provide your customers with a cell phone number where they can reach you? Is there some local facility (e.g., library, Internet caf?) where you could go to check your email? EXTERNAL CONSIDERATIONS If you purchase your product or raw materials from a wholesaler, is that company your one and only source? What happens to your business if that company has a fire, flood, or folds its tent? Do you have a secondary source you can quickly switch to? With the company I ran many years ago, I primarily used three distributors as the source for most of my products. But I also had arrangements with several others I could utilize if necessary. These companies had my Tax ID, reseller, and other information already on file. If I had to make a switch, that switch would have been virtually seamless from the perspective of my customers. Are you dependent on a single carrier for your product delivery? What happens to your ability to deliver your product if members of that carrier go on strike? It happens. Just as with your suppliers, do you have a contingency plan for moving to a backup carrier if needed? What about the company that hosts your web site? This is a critical consideration if your primary sales vehicle is via online means. What happens to your business if that hosting company has a fire or flood? Do they have a contingency plan in place to move operations to an offsite location? If they don’t, do you have a way to quickly move to another hosting service? What happens if they go out of business? Do you have backups of your own web site (including your shopping cart/order database) that you could move? Can you quickly move your site to another hosting service? DUE DILEGENCE As I said, this list is not meant to be all-inclusive. Much depends on your particular business operations. But you do need to consider the possibilities, and their potential adverse impact. Consider all the possibilities. My recommendation would be to develop a document to define your plans and courses of action for business continuity. It doesn’t have to be complicated; three columns is all you need: 1) Potential disaster scenarios (internal and external), 2) Potential impact on your business (you can use a 1-5 rating system for this – 1 being low impact, 5 being catastrophic) 3) Contingency Plan Obviously, the higher the impact rating, the more important it is to define a contingency plan. But don’t just ignore it. Your business can survive many disaster situations, but only if you p Adsense Gets An Upgrade then identify possible contingencies.Many people will have heard of, or actually use, Adsense. It is an efficient way to advertise and to generate income from targeted traffic. Google has had problems with its ad scheme is recent years, with its program Google Adsense. The program lets advertisers pay Google in exchange for Google allowing website owners to place the code on web pages. It is a money triangle between advertiser, webmaster, and the middle man Google.Recently, however, there have been troubles with the system. Advertisers have been complaining that traffic they paid for is fraudulent- meaning that the people clicking the ads didn’t do so because they were interested, but because they had motive to credit the webmaster’s Adsense account with another click.Now, Google has apparently found the answer. They have reportedly put a new system into testing- pay per action ads, instead of the general pay per click. The system will pay webmasters only when an action is taken. For instance, if the visitor to the website clicks the ad and regist Every aspect of your business needs to be considered: ownership, product or raw material sources, sales mechanisms (web site, storefront, et cetera), distribution chains, customer support, accounting, financial reporting, and so on. Of course, these “what if” scenarios will be different for every business. It would be impossible for me to account for every possible manifestation in this article. Instead, I will discuss some of the more commonly overlooked things that can happen. It will be up to you to extrapolate from that discussion in order to identify potential fatal links within your own business environment, and develop appropriate contingency plans. I can only ask the questions. INTERNAL CONSIDERATIONS Is your business dependent on a single key person? Such a person could be the owner, product developer, web site manager and so on. In such a case, that person represents a single point of failure. What happens to your business if something happens to that person? For instance, if your product derives from the efforts of one person, do you have a way to mitigate the effect of that person no longer being available? Can you overcome such a fatal flaw? Do you keep all your accounting, customer and financial records in a one place? Do you have backup records in an offsite location? What would happen to your business if there were a fire, flood, earthquake, or other circumstance that destroyed those records? Do you have a plan in place to recover from such an event? It amazes me the number of people who don’t back up their computer or paper records. If the hard drive on your computer failed, could you continue your operations? Do you keep your inventory of products in a single location? What would happen if you experienced a fire or flood in that location? Would you have a way to quickly replenish your stock? Would you be able to continue to fulfill orders in a timely fashion? If the answer is no, you have yet another single point of failure. In U.S. Gulf Coast area where my wife and I live, we are at the mercy of hurricanes each year. In the case of Hurricane Ivan and Hurricane Katrina, we lost our power and phone service for nearly a week. If something like that happened to you, do your customers have a secondary way to contact you, or you to contact them? Do you provide your customers with a cell phone number where they can reach you? Is there some local facility (e.g., library, Internet caf?) where you could go to check your email? EXTERNAL CONSIDERATIONS If you purchase your product or raw materials from a wholesaler, is that company your one and only source? What happens to your business if that company has a fire, flood, or folds its tent? Do you have a secondary source you can quickly switch to? With the company I ran many years ago, I primarily used three distributors as the source for most of my products. But I also had arrangements with several others I could utilize if necessary. These companies had my Tax ID, reseller, and other information already on file. If I had to make a switch, that switch would have been virtually seamless from the perspective of my customers. Are you dependent on a single carrier for your product delivery? What happens to your ability to deliver your product if members of that carrier go on strike? It happens. Just as with your suppliers, do you have a contingency plan for moving to a backup carrier if needed? What about the company that hosts your web site? This is a critical consideration if your primary sales vehicle is via online means. What happens to your business if that hosting company has a fire or flood? Do they have a contingency plan in place to move operations to an offsite location? If they don’t, do you have a way to quickly move to another hosting service? What happens if they go out of business? Do you have backups of your own web site (including your shopping cart/order database) that you could move? Can you quickly move your site to another hosting service? DUE DILEGENCE As I said, this list is not meant to be all-inclusive. Much depends on your particular business operations. But you do need to consider the possibilities, and their potential adverse impact. Consider all the possibilities. My recommendation would be to develop a document to define your plans and courses of action for business continuity. It doesn’t have to be complicated; three columns is all you need: 1) Potential disaster scenarios (internal and external), 2) Potential impact on your business (you can use a 1-5 rating system for this – 1 being low impact, 5 being catastrophic) 3) Contingency Plan Obviously, the higher the impact rating, the more important it is to define a contingency plan. But don’t just ignore it. Your business can survive many disaster situations, but only if you p Franchise Opportunity - Some Tough Questions for the Franchisor e hard drive on your computer failed, could you continue your operations?With all franchise opportunities there are a few questions that all potential franchisees should ask of the franchisor. Bear in mind that this relationship could last many years and your business potential and your future happiness rests on the answer received. Money whilst important in the decision making process is by no means the only important consideration in business.First and foremost it is important to ask about the franchisors background. Their experience in business and their knowledge of the field that you are about to enter in should be comprehensive. Not only will this give you a chance to inquire about their knowledge but will also help you understand the people behind the business opportunity that you are about to enter.How does the franchisor evaluate new franchisees? If this has not been as well developed as it should be then surely it questions the value of the franchise as well. All franchisors should have a clear understanding of the types of people they are searching for and clear guideline Do you keep your inventory of products in a single location? What would happen if you experienced a fire or flood in that location? Would you have a way to quickly replenish your stock? Would you be able to continue to fulfill orders in a timely fashion? If the answer is no, you have yet another single point of failure. In U.S. Gulf Coast area where my wife and I live, we are at the mercy of hurricanes each year. In the case of Hurricane Ivan and Hurricane Katrina, we lost our power and phone service for nearly a week. If something like that happened to you, do your customers have a secondary way to contact you, or you to contact them? Do you provide your customers with a cell phone number where they can reach you? Is there some local facility (e.g., library, Internet caf?) where you could go to check your email? EXTERNAL CONSIDERATIONS If you purchase your product or raw materials from a wholesaler, is that company your one and only source? What happens to your business if that company has a fire, flood, or folds its tent? Do you have a secondary source you can quickly switch to? With the company I ran many years ago, I primarily used three distributors as the source for most of my products. But I also had arrangements with several others I could utilize if necessary. These companies had my Tax ID, reseller, and other information already on file. If I had to make a switch, that switch would have been virtually seamless from the perspective of my customers. Are you dependent on a single carrier for your product delivery? What happens to your ability to deliver your product if members of that carrier go on strike? It happens. Just as with your suppliers, do you have a contingency plan for moving to a backup carrier if needed? What about the company that hosts your web site? This is a critical consideration if your primary sales vehicle is via online means. What happens to your business if that hosting company has a fire or flood? Do they have a contingency plan in place to move operations to an offsite location? If they don’t, do you have a way to quickly move to another hosting service? What happens if they go out of business? Do you have backups of your own web site (including your shopping cart/order database) that you could move? Can you quickly move your site to another hosting service? DUE DILEGENCE As I said, this list is not meant to be all-inclusive. Much depends on your particular business operations. But you do need to consider the possibilities, and their potential adverse impact. Consider all the possibilities. My recommendation would be to develop a document to define your plans and courses of action for business continuity. It doesn’t have to be complicated; three columns is all you need: 1) Potential disaster scenarios (internal and external), 2) Potential impact on your business (you can use a 1-5 rating system for this – 1 being low impact, 5 being catastrophic) 3) Contingency Plan Obviously, the higher the impact rating, the more important it is to define a contingency plan. But don’t just ignore it. Your business can survive many disaster situations, but only if you p How to Write a Press Release for Your Small Business ? What happens to your ability to deliver your product if members of that carrier go on strike? It happens. Just as with your suppliers, do you have a contingency plan for moving to a backup carrier if needed?How often do you take advantage of Press Releases as a PR Marketing Strategy? Many small business owners overlook the power of the press release. When you write a great release announcing a new service , products or a new direction and if positioned properly, chances are good that a reporter will pick it up and run a story on you.Did you know that the media finds a large percentage of their story ideas on the Internet ? Writing a good press release will answer the 4 W’s , Who, What, Where, When , and Why in the content of the press. Have a strong headline that will grab the attention of the journalist. It is important to have your keywords in the headline. Don’t write the press release trying to sell your products or services. Your goal is to educate the journalist because they tune into one station which is What’s In It For Me (WIIFM) and their target audience/readers.So, next time you release something newsworthy, submit it to online Press Release databases like these ones:http://www.free-pres What about the company that hosts your web site? This is a critical consideration if your primary sales vehicle is via online means. What happens to your business if that hosting company has a fire or flood? Do they have a contingency plan in place to move operations to an offsite location? If they don’t, do you have a way to quickly move to another hosting service? What happens if they go out of business? Do you have backups of your own web site (including your shopping cart/order database) that you could move? Can you quickly move your site to another hosting service? DUE DILEGENCE As I said, this list is not meant to be all-inclusive. Much depends on your particular business operations. But you do need to consider the possibilities, and their potential adverse impact. Consider all the possibilities. My recommendation would be to develop a document to define your plans and courses of action for business continuity. It doesn’t have to be complicated; three columns is all you need: 1) Potential disaster scenarios (internal and external), 2) Potential impact on your business (you can use a 1-5 rating system for this – 1 being low impact, 5 being catastrophic) 3) Contingency Plan Obviously, the higher the impact rating, the more important it is to define a contingency plan. But don’t just ignore it. Your business can survive many disaster situations, but only if you plan ahead.
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