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Suggest You - Why 9 in 10 Businesses are Overspending on Day-to-day Expenses
Marketing in Your Sleep reed specification.My favorite way to market is to do something once that keeps marketing for me again and again. It is like sending sales reps out to work for you--but in many cases, you can get these sales reps to work for you at no cost. Here are some ideas to get you started.Get publicity. When you get the media to cover you, the story can stick around for a long time. I often get orders from people who say they saw me in an article that was published years ago.One way to get publicity to to send press releases. Posting press releases online may get the attention of the press, but even if it doesn't, it will enhance your online visibility. Post press releases at sites such as http://www.PRWeb.com/ Releases are indexed by the search engines and will help customers, as well as the media, find you.Get links to your Web site. Those links will work 24 hours a day to send people to your site. Exchanging links with any and every site doesn't have a lot of value with the search engines and probably won't deliver the targeted traffic you want. However, look for sites that attract the same people you want, and find Using consultants Most Australian companies do not have the staff resources to be able to regularly review expenses and reduce costs nor the time to monitor the market place or their suppliers. So a company might consider using a cost management consultant to expertly manage the situation. The question that executives might ask themselves, however, is whether or not the savings will justify the sometimes substantial fees that may be charged. The first thing to consider is what a consultant might actually be able to do for a company. For instance, does the consultant have a demonstrated track record of achieving cost reduction and the resources to deal with your sized company? Then there is the question of the fee and how it will be paid. Arrangements can range from a fee for service to a contingency fee (a fee that is based on results). A consultant who receives their fee entirely from the supplier cannot be assumed to be independent. Where a contingency fee is charged, it is generally expressed as a percentage of the savings obtained over a period of one year. The usual figure is around 50 percent, although lower percentages can be found. This might sound a lot, but look at it from the consultant's viewpoint. They are bearing all the risk in proposing a contingency fee as they are undertaking a lot of work 'up-front' before being entitled to any fee. If no savings are found, then no payment is received. For instance, these Performance Indicators for Coaching Retail Staff to Improve Performance Experts estimate that 90 percent of Australian businesses are overspending on day-to-day expenses, by as much as 75 percent in some cost categories!Most retail stores would agree that they can improve their sales performance. What I observe though, is that store mangers and sales managers often do not know how to get better performance from their staff.To coach people to improve their performance, a standard is required against which they may be compared. The standards are usually ascribed by a performance indicator. An indicator may be in the form of an observable behaviour, or it may be a numeric or literal indicator.Coaching retail sales people requires all three types. In my experience, a combination of the following performance indicators generates enough data to coach sales people.Behavioural indicators may include:Adherence to a Code of ConductAdherence to the organisation's business values as encapsulated in a documented code of conduct. The code of conduct should require adherence to policies and procedures and describe the appropriate interaction between sales people, customers and one another.Behaviours which go against the code of conduct on the shop floor have a deleterious impact Looked at the operating costs of your business lately? You might be surprised at the savings that can be gained with a systematic approach to cutting costs. The easiest way to lift profits is to cut the fat out of costs. Cost-cutting and profit increases can amount to much the same thing if handled correctly. Cost-cutting does not necessarily mean slashing and burning budgets on a 'let's-see-if-this-works' whim, nor does it mean the intense scrutiny of entertainment expenses in August, before reverting to three-hour lunches in December. But what if a company could save 20 percent a year on its stationery spend? Or 26 percent a year on its courier costs? Or 76 percent annually on its printing bills? Wouldn't that represent real savings - and an increase on the bottom line? The truth is that a significant cause of poor business performance in Australian companies is the lack of attention given to the cost of running the business. The reasons for this lack of attention are many, but here I am going to focus on three of them: · the process of cost management and review can be difficult to manage · tough-minded resolve is usually required · cost-reduction initiatives are not always positively received by colleagues and staff. Any executive who chooses to undertake a program of cost-management, then, is probably going to find themselves out on a limb and needing to show true leadership skills. And he or she is going to have to do it in today's business world, when the buyer is often at a disadvantage. The seller, or supplier, possesses vital market knowledge that the buyer, or company, does not have because of a lack of resources, time, expertise - or a combination of all three. Consequently most, if not all, organisations overspend significantly on their business operating costs. Experts estimate that 90 percent of Australian businesses are overspending on day-to-day expenses, by as much as 75 percent! How does a company know if it's one of the 90 percent? If a company can answer 'yes' to any of the following there is a good chance it can reduce its business operating costs and free up profits: YES/NO There is no centralised purchasing system. Each department seems to have its favourite suppliers and its own purchasing processes. YES/NO We always seem to be purchasing in an ad hoc, as-needs manner, instead of benefiting from bulk purchases. YES/NO We seem to stick to the same supplier and trust that they're giving us value for money. Major areas of cost control The main areas where costs can be rationalised include telecommunications, energy, freight, couriers, mail, office supplies, waste management, reprographics and stationery. There are other areas such as cleaning, merchant card services, maintenance contracts and document storage, but of course the list is endless. Apart from reviewing overhead costs and establishing benchmarks, there are a number of other factors that need to be taken into consideration to achieve long-term success in maintaining cost savings. These include improved inventory management, cost-analysis and management tools, better compliance with corporate contracts and ensuring that staff remain focussed on strategic tasks. So how does a company implement a plan of effective cost-management? I would suggest the following: 1. Care about effective cost-management If staff are complacent about financial performance and cost control, there is little chance that a cost-saving project will succeed. Executives must find the time to take an interest in reviewing expenses and reducing costs, and staff generally mould their behaviour to match that of their leadership. 2. Cost-cutting should not be allowed to become 'flavour of the month' Remain motivated to keep costs in check on a regular basis. If a cost-management 'culture' is not established, employees will quickly allow your 'push' to fade away. It's important to instigate measurable strategies for cost reduction. 3. Over-confidence can be a killer Companies which assume that their costs are under control based on historical trends, or that their market knowledge is watertight, run the risk of overspending through arrogance. You know what you're paying, but do you know what your competitors pay for the same products? Never assume that you know the market as well as your suppliers - and never assume that they're doing you the best deal possible. Compare your cost-management performance to others in your industry and region. Gather the data from outside agencies, consultants or benchmarking services, and be careful that you understand the data as it applies to your situation. Data is useless unless it is interpreted correctly. 4. Understand what you're buying Determine your product and service requirements. Don't purchase premium services unless absolutely necessary. Sales people will often use bait-and-switch tactics to move you on to their higher margin items. You end up buying unnecessary extras or add-on services such as maintenance agreements. Also watch for relationship-building tactics. Do you really want to pay higher prices for the occasional lunch or rugby game? 5. Talk to your suppliers Companies that buy the same product and the same quantities year in, year out, are probably paying way too much. Suppliers will price their offerings according to what the market will bear. Having done your research, inform suppliers that you are reviewing your costs, which have to be reduced. Then prepare to negotiate, and to comparison shop. 6. Stay alert Monitoring your cost-management strategies is vital. You need to watch that staff members don't slip back into old habits, the supplier charges correct prices, and service matches the agreed specification. Using consultants Most Australian companies do not have the staff resources to be able to regularly review expenses and reduce costs nor the time to monitor the market place or their suppliers. So a company might consider using a cost management consultant to expertly manage the situation. The question that executives might ask themselves, however, is whether or not the savings will justify the sometimes substantial fees that may be charged. The first thing to consider is what a consultant might actually be able to do for a company. For instance, does the consultant have a demonstrated track record of achieving cost reduction and the resources to deal with your sized company? Then there is the question of the fee and how it will be paid. Arrangements can range from a fee for service to a contingency fee (a fee that is based on results). A consultant who receives their fee entirely from the supplier cannot be assumed to be independent. Where a contingency fee is charged, it is generally expressed as a percentage of the savings obtained over a period of one year. The usual figure is around 50 percent, although lower percentages can be found. This might sound a lot, but look at it from the consultant's viewpoint. They are bearing all the risk in proposing a contingency fee as they are undertaking a lot of work 'up-front' before being entitled to any fee. If no savings are found, then no payment is received. For instance, these Advertising Agency Software: What You Need to Know ment, then, is probably going to find themselves out on a limb and needing to show true leadership skills. And he or she is going to have to do it in today's business world, when the buyer is often at a disadvantage.There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:Create estimates and quotes, invoices and schedules for client approvalPrepare drafts of a new brochure, print ad, or annual report for reviewManage client feedback on direct mail materialsTrack key project milestone datesPrepare and review media plansPrepare a storyboard presentation for a clientPrepare market researchSchedule project tasksReview rough cutsCreate project timelinesManage external client and prospect requestsSchedule mediaTime trackingTrack expenses against estimatesPlan and analyze resources usageAccounting and bookkeeping To meet these needs, an advertising agency should consider the following advertis The seller, or supplier, possesses vital market knowledge that the buyer, or company, does not have because of a lack of resources, time, expertise - or a combination of all three. Consequently most, if not all, organisations overspend significantly on their business operating costs. Experts estimate that 90 percent of Australian businesses are overspending on day-to-day expenses, by as much as 75 percent! How does a company know if it's one of the 90 percent? If a company can answer 'yes' to any of the following there is a good chance it can reduce its business operating costs and free up profits: YES/NO There is no centralised purchasing system. Each department seems to have its favourite suppliers and its own purchasing processes. YES/NO We always seem to be purchasing in an ad hoc, as-needs manner, instead of benefiting from bulk purchases. YES/NO We seem to stick to the same supplier and trust that they're giving us value for money. Major areas of cost control The main areas where costs can be rationalised include telecommunications, energy, freight, couriers, mail, office supplies, waste management, reprographics and stationery. There are other areas such as cleaning, merchant card services, maintenance contracts and document storage, but of course the list is endless. Apart from reviewing overhead costs and establishing benchmarks, there are a number of other factors that need to be taken into consideration to achieve long-term success in maintaining cost savings. These include improved inventory management, cost-analysis and management tools, better compliance with corporate contracts and ensuring that staff remain focussed on strategic tasks. So how does a company implement a plan of effective cost-management? I would suggest the following: 1. Care about effective cost-management If staff are complacent about financial performance and cost control, there is little chance that a cost-saving project will succeed. Executives must find the time to take an interest in reviewing expenses and reducing costs, and staff generally mould their behaviour to match that of their leadership. 2. Cost-cutting should not be allowed to become 'flavour of the month' Remain motivated to keep costs in check on a regular basis. If a cost-management 'culture' is not established, employees will quickly allow your 'push' to fade away. It's important to instigate measurable strategies for cost reduction. 3. Over-confidence can be a killer Companies which assume that their costs are under control based on historical trends, or that their market knowledge is watertight, run the risk of overspending through arrogance. You know what you're paying, but do you know what your competitors pay for the same products? Never assume that you know the market as well as your suppliers - and never assume that they're doing you the best deal possible. Compare your cost-management performance to others in your industry and region. Gather the data from outside agencies, consultants or benchmarking services, and be careful that you understand the data as it applies to your situation. Data is useless unless it is interpreted correctly. 4. Understand what you're buying Determine your product and service requirements. Don't purchase premium services unless absolutely necessary. Sales people will often use bait-and-switch tactics to move you on to their higher margin items. You end up buying unnecessary extras or add-on services such as maintenance agreements. Also watch for relationship-building tactics. Do you really want to pay higher prices for the occasional lunch or rugby game? 5. Talk to your suppliers Companies that buy the same product and the same quantities year in, year out, are probably paying way too much. Suppliers will price their offerings according to what the market will bear. Having done your research, inform suppliers that you are reviewing your costs, which have to be reduced. Then prepare to negotiate, and to comparison shop. 6. Stay alert Monitoring your cost-management strategies is vital. You need to watch that staff members don't slip back into old habits, the supplier charges correct prices, and service matches the agreed specification. Using consultants Most Australian companies do not have the staff resources to be able to regularly review expenses and reduce costs nor the time to monitor the market place or their suppliers. So a company might consider using a cost management consultant to expertly manage the situation. The question that executives might ask themselves, however, is whether or not the savings will justify the sometimes substantial fees that may be charged. The first thing to consider is what a consultant might actually be able to do for a company. For instance, does the consultant have a demonstrated track record of achieving cost reduction and the resources to deal with your sized company? Then there is the question of the fee and how it will be paid. Arrangements can range from a fee for service to a contingency fee (a fee that is based on results). A consultant who receives their fee entirely from the supplier cannot be assumed to be independent. Where a contingency fee is charged, it is generally expressed as a percentage of the savings obtained over a period of one year. The usual figure is around 50 percent, although lower percentages can be found. This might sound a lot, but look at it from the consultant's viewpoint. They are bearing all the risk in proposing a contingency fee as they are undertaking a lot of work 'up-front' before being entitled to any fee. If no savings are found, then no payment is received. For instance, these Security Services Internet - At Your Service t storage, but of course the list is endless.Security Services Internet is essential if you are working online today. The need to have the highest protection should be of the up most importance to your marketing, promoting, advertising, sales and running of your business.What is Security Services? Security Services are trained technical service people who keep an eye on your internet security. Why is not the security on my computer enough? It isn’t in short, the amount of exposure any of us receive on any given day if we are plugged into the internet is overwhelming. Security Services Internet can be compared to services like ADT home security. You can leave your home and know that someone is keeping an eye on your property. Security Services is very much like this service except it is watching after your privacy and personal property while you move around the internet.This will be the wave of the future. Technology moves very quickly and so do those who constantly want to break into our computers to do illegal acts. You will hear more in the news about hackers, cyber criminals taking over home pc users and small business owners computer Apart from reviewing overhead costs and establishing benchmarks, there are a number of other factors that need to be taken into consideration to achieve long-term success in maintaining cost savings. These include improved inventory management, cost-analysis and management tools, better compliance with corporate contracts and ensuring that staff remain focussed on strategic tasks. So how does a company implement a plan of effective cost-management? I would suggest the following: 1. Care about effective cost-management If staff are complacent about financial performance and cost control, there is little chance that a cost-saving project will succeed. Executives must find the time to take an interest in reviewing expenses and reducing costs, and staff generally mould their behaviour to match that of their leadership. 2. Cost-cutting should not be allowed to become 'flavour of the month' Remain motivated to keep costs in check on a regular basis. If a cost-management 'culture' is not established, employees will quickly allow your 'push' to fade away. It's important to instigate measurable strategies for cost reduction. 3. Over-confidence can be a killer Companies which assume that their costs are under control based on historical trends, or that their market knowledge is watertight, run the risk of overspending through arrogance. You know what you're paying, but do you know what your competitors pay for the same products? Never assume that you know the market as well as your suppliers - and never assume that they're doing you the best deal possible. Compare your cost-management performance to others in your industry and region. Gather the data from outside agencies, consultants or benchmarking services, and be careful that you understand the data as it applies to your situation. Data is useless unless it is interpreted correctly. 4. Understand what you're buying Determine your product and service requirements. Don't purchase premium services unless absolutely necessary. Sales people will often use bait-and-switch tactics to move you on to their higher margin items. You end up buying unnecessary extras or add-on services such as maintenance agreements. Also watch for relationship-building tactics. Do you really want to pay higher prices for the occasional lunch or rugby game? 5. Talk to your suppliers Companies that buy the same product and the same quantities year in, year out, are probably paying way too much. Suppliers will price their offerings according to what the market will bear. Having done your research, inform suppliers that you are reviewing your costs, which have to be reduced. Then prepare to negotiate, and to comparison shop. 6. Stay alert Monitoring your cost-management strategies is vital. You need to watch that staff members don't slip back into old habits, the supplier charges correct prices, and service matches the agreed specification. Using consultants Most Australian companies do not have the staff resources to be able to regularly review expenses and reduce costs nor the time to monitor the market place or their suppliers. So a company might consider using a cost management consultant to expertly manage the situation. The question that executives might ask themselves, however, is whether or not the savings will justify the sometimes substantial fees that may be charged. The first thing to consider is what a consultant might actually be able to do for a company. For instance, does the consultant have a demonstrated track record of achieving cost reduction and the resources to deal with your sized company? Then there is the question of the fee and how it will be paid. Arrangements can range from a fee for service to a contingency fee (a fee that is based on results). A consultant who receives their fee entirely from the supplier cannot be assumed to be independent. Where a contingency fee is charged, it is generally expressed as a percentage of the savings obtained over a period of one year. The usual figure is around 50 percent, although lower percentages can be found. This might sound a lot, but look at it from the consultant's viewpoint. They are bearing all the risk in proposing a contingency fee as they are undertaking a lot of work 'up-front' before being entitled to any fee. If no savings are found, then no payment is received. For instance, these Direct Mailing List Tips Self Publishers & Business Owners Must Know ay for the same products? Never assume that you know the market as well as your suppliers - and never assume that they're doing you the best deal possible.
Compare your cost-management performance to others in your industry and region. Gather the data from outside agencies, consultants or benchmarking services, and be careful that you understand the data as it applies to your situation. Data is useless unless it is interpreted correctly.Many self publishers, book publishers, entrepreneurs, and home-based and small business owners are in the dark about mailing list rentals -- how to order targeted, direct mailing lists - say for a direct marketing campaign, what to look for, and what to beware of. And they often make a few expensive mistakes. The following tips and trade secrets will help you avoid some of these mistakes and help you make better decisions when you seek out quality mailing list services.First of all, generally, you rent, not buy mailing lists. They remain in the ownership of the mailing list company and are usually not for sale.Many business owners rent lists but don't use them right away, which is a mistake. Most lists change considerably in 30 days or less. Some lists, like mailing lists of public libraries, prisons, hospitals, hospital gift shops, elementary schools, high schools, colleges, universities, daily newspapers, TV stations and radio stations will have very few changes. They are fairly stationary so not as likely to move. Bookstore lists, new age bookstores lists, organization lists, specialty lists, MLM l 4. Understand what you're buying Determine your product and service requirements. Don't purchase premium services unless absolutely necessary. Sales people will often use bait-and-switch tactics to move you on to their higher margin items. You end up buying unnecessary extras or add-on services such as maintenance agreements. Also watch for relationship-building tactics. Do you really want to pay higher prices for the occasional lunch or rugby game? 5. Talk to your suppliers Companies that buy the same product and the same quantities year in, year out, are probably paying way too much. Suppliers will price their offerings according to what the market will bear. Having done your research, inform suppliers that you are reviewing your costs, which have to be reduced. Then prepare to negotiate, and to comparison shop. 6. Stay alert Monitoring your cost-management strategies is vital. You need to watch that staff members don't slip back into old habits, the supplier charges correct prices, and service matches the agreed specification. Using consultants Most Australian companies do not have the staff resources to be able to regularly review expenses and reduce costs nor the time to monitor the market place or their suppliers. So a company might consider using a cost management consultant to expertly manage the situation. The question that executives might ask themselves, however, is whether or not the savings will justify the sometimes substantial fees that may be charged. The first thing to consider is what a consultant might actually be able to do for a company. For instance, does the consultant have a demonstrated track record of achieving cost reduction and the resources to deal with your sized company? Then there is the question of the fee and how it will be paid. Arrangements can range from a fee for service to a contingency fee (a fee that is based on results). A consultant who receives their fee entirely from the supplier cannot be assumed to be independent. Where a contingency fee is charged, it is generally expressed as a percentage of the savings obtained over a period of one year. The usual figure is around 50 percent, although lower percentages can be found. This might sound a lot, but look at it from the consultant's viewpoint. They are bearing all the risk in proposing a contingency fee as they are undertaking a lot of work 'up-front' before being entitled to any fee. If no savings are found, then no payment is received. For instance, these Career Change - Emotional Intelligence for Knowledge Workers? reed specification.Nowadays we can expect to survive the second half of our lives and as our work is knowledge-based - we knowledge workers are not finished after 30 years on the job - Are we merely bored?There are three ways to develop another career: The first way is to really start a career. Our original career decision (at school or college) may have been simply around 'getting a job to make some money' or just to 'get into the job market' in some way. The advice and guidance that we received at this time may have been limited by their own knowledge of what's possible.In this case the people looking for second careers who have achieved a modest success in their first jobs may be looking to change organisations where they can find challenge. The house is empty with the children gone - they need income as well. But above all they need challenge.The second way to prepare for the second half of your life is to develop a career alongside your 'full-time' role. The classic example of this is working in a not-for-profit-organisation taking a few hours of our week. But there are other ways of building your experience Using consultants Most Australian companies do not have the staff resources to be able to regularly review expenses and reduce costs nor the time to monitor the market place or their suppliers. So a company might consider using a cost management consultant to expertly manage the situation. The question that executives might ask themselves, however, is whether or not the savings will justify the sometimes substantial fees that may be charged. The first thing to consider is what a consultant might actually be able to do for a company. For instance, does the consultant have a demonstrated track record of achieving cost reduction and the resources to deal with your sized company? Then there is the question of the fee and how it will be paid. Arrangements can range from a fee for service to a contingency fee (a fee that is based on results). A consultant who receives their fee entirely from the supplier cannot be assumed to be independent. Where a contingency fee is charged, it is generally expressed as a percentage of the savings obtained over a period of one year. The usual figure is around 50 percent, although lower percentages can be found. This might sound a lot, but look at it from the consultant's viewpoint. They are bearing all the risk in proposing a contingency fee as they are undertaking a lot of work 'up-front' before being entitled to any fee. If no savings are found, then no payment is received. For instance, these are the steps a consultant might need to undertake where a change of supplier is deemed necessary: (a) The company's category spend is analysed in detail to form the basis for selecting an appropriate supplier so that that suppliers will fully understand the company's needs. (b) Tender documentation is prepared to ensure that there is full understanding of what is required from suppliers and that they have sufficient information to be able to offer the most favourable rates. (c) A detailed review of the tenders received is undertaken to ensure the best decision. (d) The implementation process, which typically takes 6-8 weeks, is actively managed. (e) Once the new supplier is in place the bills are checked to ensure that the correct rates are being applied, and 'teething' problems are resolved. (f) Continued reviews are undertaken over a set period, depending on the overhead category, to ensure that the company receives all that it expects from the new arrangement. (g) Finally, the company is helped to understand movements in rates so that rates can be renegotiated with the supplier in accordance with general movements in the market. Fred Marfleet is the chairman of Expense Reduction Analysts. ERA is an international cost management consultancy operating in over 20 countries. For more information call (02) 9922 7999, email info@expense-reduction.com.au or visit www.expense-reduction.com.au.
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