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    The CEO is 10,000 Feet Above the Fire
    How many times have you heard a business owner or manager say that they spend their workday “always sweating at putting out fires?” I hear it all the time.Think of a raging forest fire. There are sweaty fire fighters working hard, just yards in front of the flames. There is one person in a helicopter 10,000 feet above the flames. Those on the ground and the one in the helicopter are all looking at the same fire but they have totally different views. Those on the ground are “putting out fires.” The one in the helicopter is directing the fire fighting effort.In business, even the smallest of businesses, the CE
    important to add training that will help employees become more adept at generating new ideas. New ideas are what keep a company in business. With this study in mind, I thought that I had a real opportunity to add value to this company.

    I telephoned the person responsible for the content of this organi

    IT Consulting: What about Large/Small Businesses?
    In IT consulting you have many different options in who you choose as your clients. Larger than the sweet spot businesses are the large small businesses, which provides a different IT consulting opportunity.Large/Small Businesses DefinedLarge/Small Businesses have 5-100 seats, 50-100 computers, anywhere from 50-200 employees and US annual revenue somewhere in the ballpark of 5 million up to 20 million. At that size, you are going to start running into a lot more publicly run corporations.They are generally going to have at least 2 or more dedicated servers. At that size, beyond the sweet spot you start to
    At one of my recent photography assignments, a senior vice president was very impressed with the amount of gear that I brought with me and how prepared I seemed to be. He noticed how I planned for the unexpected by bringing redundant pieces of equipment. He asked if I did anything else besides photography. I informed him that those areas that make me a very successful photographer, creativity, balance, leadership and personal development, also help organizations provide for increased passion, happier employees, increased profitability and a more balanced workforce. He was intrigued.

    He runs the company 'college' that trains their employees in those areas that are specific to his industry. While he said that the majority of the programs are technical, he thought that adding one of my programs would 'round out' the course work. According to the Aspen Institute's Maureen Conway, coauthor on a report on the benefits of targeted training programs, " changes in technology and in the general business environment have compelled many companies to increase their investment in training in order to remain competitive." Not only is it important to introduce technical concepts specific to an industry, but in many ways, it is more important to add training that will help employees become more adept at generating new ideas. New ideas are what keep a company in business. With this study in mind, I thought that I had a real opportunity to add value to this company.

    I telephoned the person responsible for the content of this organiz

    Solve Your Clients' Problems and Grow Rich! How to Exploit Your New-found Market Knowledge
    If you've been reading my previous articles, you already know your niche and target market. You know how to reach them, and how to research what they need. Now, following your research, you know what problems they have. So, what's next - how exactly do you exploit your new-found market knowledge?The answer to that is that you create solutions to your clients' problems. But how do go about doing that? Read on to find out.Creating SolutionsAs you've undertaken your market research, you'll know the biggest problems faced by your target market. Take those problems and examine them - which ones com
    I informed him that those areas that make me a very successful photographer, creativity, balance, leadership and personal development, also help organizations provide for increased passion, happier employees, increased profitability and a more balanced workforce. He was intrigued.

    He runs the company 'college' that trains their employees in those areas that are specific to his industry. While he said that the majority of the programs are technical, he thought that adding one of my programs would 'round out' the course work. According to the Aspen Institute's Maureen Conway, coauthor on a report on the benefits of targeted training programs, " changes in technology and in the general business environment have compelled many companies to increase their investment in training in order to remain competitive." Not only is it important to introduce technical concepts specific to an industry, but in many ways, it is more important to add training that will help employees become more adept at generating new ideas. New ideas are what keep a company in business. With this study in mind, I thought that I had a real opportunity to add value to this company.

    I telephoned the person responsible for the content of this organi

    Real Estate Marketing Strategies: Are You Sharpening Your Saw
    What does it mean to “sharpen your saw?’According to Dr. Steven Covey, “sharpening your saw” means Increasing your personal production capacity by daily self care and self-maintenance. Why is this important? In my 30 years of working with clients to help them maximize their success, it is so clear that those who neglect this will never reach their goals.For example, one of my clients, Sandra, (all names have been changed) struggled with a sugar addictions for years. Her business was always in chaos, as she had roller coaster moods that would never allow her to focus on her business. Another client, Jane, never
    llege' that trains their employees in those areas that are specific to his industry. While he said that the majority of the programs are technical, he thought that adding one of my programs would 'round out' the course work. According to the Aspen Institute's Maureen Conway, coauthor on a report on the benefits of targeted training programs, " changes in technology and in the general business environment have compelled many companies to increase their investment in training in order to remain competitive." Not only is it important to introduce technical concepts specific to an industry, but in many ways, it is more important to add training that will help employees become more adept at generating new ideas. New ideas are what keep a company in business. With this study in mind, I thought that I had a real opportunity to add value to this company.

    I telephoned the person responsible for the content of this organi

    Telemarketing - Cost Effective Or Just Plain Costly?
    Marketing by its very nature is a volatile beast at the best of times and with the maze of marketing activities on offer, it can be difficult to determine the most effective route to pursue. A successful marketing campaign takes planning enterprise, and smart use of a company’s resources, whether they are in-house or outsourced. Michael Jackson of EB Marketing suggests that Telemarketing is one of the most successful forms of marketing available and in fact gives one of the best returns on investment.Whilst on the outside the telemarketing approach may look like a simple and easy way to generate new business is not as st
    ts of targeted training programs, " changes in technology and in the general business environment have compelled many companies to increase their investment in training in order to remain competitive." Not only is it important to introduce technical concepts specific to an industry, but in many ways, it is more important to add training that will help employees become more adept at generating new ideas. New ideas are what keep a company in business. With this study in mind, I thought that I had a real opportunity to add value to this company.

    I telephoned the person responsible for the content of this organi

    Monster Amazon Crocs – Why Creative Brand Names Work Best
    The most common company naming trap is this – creating a new business name that’s accurate and descriptive, but utterly forgettable. And it’s easy to see how it happens. Unlike real life application, naming is usually done in a vacuum -- with no context, no accompanying logo, web site or brochure copy. A group of key decision makers sit in a boardroom and toss names around in the air. And with no supporting cast, no background, no props, the good names often seem disconnected and even ridiculous. It’s at this stage the mind wants to make sense of the names and without context, without supporting elements, it defaults to free as
    important to add training that will help employees become more adept at generating new ideas. New ideas are what keep a company in business. With this study in mind, I thought that I had a real opportunity to add value to this company.

    I telephoned the person responsible for the content of this organization's training all the while referencing the senior vice president who had asked me to call. I mentioned the value of my programs and how it is important to introduce a concept like balance early, so that employee's will practice it from the beginning of their employment or careers. There was an uncomfortable pause on the phone, and then I was told that this company's first order of business was to become more professional and not focus on 'soft skills' like work/life balance. My contact said, "We don't want to add any non-technical training; rather we want to motivate our employees to become more professional by working harder and by working longer hours."

    I was taken aback. This was exactly the opposite approach that I would have expected, but it seems to be what is still happening in some American Companies. According to the Wall Street Journal , many of the nation's largest retailers such as Wal-Mart, Radio Shack and Dollar General, have and are still pressuring their salaried managerial staff to work overtime in order to save money and to increase profits. Wal-Mart alone has 30 overtime suits pending in 28 states. I wonder if these managers had gotten a training class on how to be more professional by working

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