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You are here: Home > Business > Team Building > Employee Motivation Strategies:Effective Solutions That Could Yield Maximum Profits |
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Suggest You - Employee Motivation Strategies:Effective Solutions That Could Yield Maximum Profits
Do You Need A Newsletter Template? What Is Important For Setting Up Newsletter Marketing? d this pattern is to maintain open communication with positive feedback and encouragement at all times, with occasional celebrations – where presentation of cash rewards or announcement of new financial incentives, if any, should be just a small part of these events.Do you need a newsletter template? What is important for setting up newsletter marketing?Writing and publishing a successful newsletter is perhaps the most competitive and lucrative of all the different areas of online as well as offline marketing.A few years ago, there were 1500 different newsletters in this country. Today there are well over 10,000, with new ones being started all the time. One thing to remember is that for every new newsletter that begins, some disappear just as quickly as they are started - lack of operating capital and marketing know-how being the main causes of failure.Do you need a newsletter template? Not necessarily, but it might be helpful. There are places online where one can obtain a newsletter template for free. Just plug “newsletter template” into a search engine, such as Google. Having a template for your newsletter gives you a tool to get started more easily.However, there are more important things to consider when marketing with a newsletter. To have a successful newsletter, you have to specialize. The best thing you can do is provide new information on a subject not already covered by an established newsletter.Regardless of the frustrations involved in launching your own newsletter, never forget this: There are people from all walks of life, in all parts of this country, many of them with no writing ability whatsoever, who are making incredible profits w Similarly, if cash bonuses are presented on a schedule, such as around the holidays, they probably come to be expected. This reaction could be avoided if bonuses are given randomly, when you have extra money to share with employees. However, before deciding to present cash bonuses, determine if that money could be better used to expand your business. Express to employees how their contributions resulted in the extra cash flow, and rally them up for investing that money into exciting new possibilities for themselves and the organization. In addition to cash bonuses, other types of monetary rewards are profit-sharing plans and Employee Stock Option Programs (ESOPs). Profit-sharing plans are simple types of retirement plans in which employers contribute an amount of money equal to a certain percentage of eligible employees’ salaries. With ESOPs, the company contributes to a trust, and these funds are allocated to individual employee accounts. Also, employees can reserve part of their paychecks to purchase shares of the company’s stock. Profit-sharing plans offer a strong incentive for employees to be more involved with the company. The staff is more likely to work as a team and accept greater responsibility for increasing the company’s profitability. Another advantage is that financial benefits are measurable and objective. As a result, management would not risk showing favoritism, which would cause this motivational strategy to backfire. On the contrary, profit-sharing pla Pre Employment Evaluation When people think of honoring employees for jobs well done, they may typically think of monetary rewards. However, these may be neither necessary nor the best type of reward. Once offered, cash bonuses can come to be expected and quickly forgotten, especially if they are the only recognition employees receive.Prior Employment EvaluationCandidates are often taken aback when asked to take up the assessment tests for the job. This indicates that candidates are not prepared for Prior Employment tests. They should be.Prior Employment testing is on the rise and seen in most of the companies. In the past three years, nearly 60% of the companies are practicing this.Candidates should take the Prior Employment tests seriously, even if they are not necessary.Some of the delineated points, the job aspiring candidates should know:1.Senior Executives are not exempted :If you aspire to climb the ladder of success, the more you are evaluated in the aspects of personality, skill, competency, etc. The companies administer these personality assessment to see whether the prospective individuals fit into the company’s culture . Some companies critically scrutinize the assessment of the candidates , as they opine, " We have the most to loose if they are a bad hire".2.Curb your Antagonism :Most of the senior candidates scoff at having to take a test & also express their unwillingness. They feel it unnecessary and dispute verbally with the interviewer. They may derail their candidacy , if they show their displeasure. Complaining says a lot to an employer about your attitude , tolerance level, flexibility, amicability and how open you will be to future opportunities.3.Your Candidacy can benefit :The bo By contrast, frequent, positive feedback provided within an enjoyable, team-oriented environment makes a tremendous difference in employees’ sense of being valued and, as a result, their commitment to your company. With or without financial rewards, these cultural aspects of the workplace could be the smartest investment in the staff and business. Recognize and Reward High-Quality Work Employees are bound to be much more productive when they work in a positive, supportive environment. For example, Tejas Securities Group, Inc., a full-service broker/dealer and investment banking firm, strives to maintain an enjoyable, family-oriented atmosphere in which all employees focus on achieving team goals. This company goes an extra step by bringing in catered lunches every day for all the employees to enjoy together. “In this environment, everybody wins. We enjoy the dynamics of striving toward our goals together as a team,” said Kurt Rechner, President and Chief Operating Officer of Tejas Securities Group. Praising employees for achieving their goals is important in maintaining an enjoyable work environment. Management can show their appreciation with positive feedback, however, if they go a bit beyond verbal praise, they can enhance employees’ motivation without spending a lot of money. For example, celebrate successes with bagels or pizza. Invite employees to share their experiences in, and coworkers’ contributions toward, accomplishing the goals. Peer recognition will further reinforce employees’ sense of teamwork and commitment. Conclude the celebration by presenting mugs, T-shirts or other tangible items that will serve as reminders of their success and inspiration for ongoing achievement. With these good intentions, there are still potential drawbacks. For example, improvements in performance may be temporary, rather than long term. In addition, employees could lose their intrinsic motivation: they can become motivated solely for gaining a tangible prize, especially if it’s a substantial monetary reward, rather than for experiencing the satisfaction of accomplishment. These challenges can be avoided by maintaining a positive, motivating atmosphere. Inspire Employees’ Creativity and Empower Them to Use It Recognizing success is critical, and equally important is inspiring employees to work toward achievements. Your staff will be inspired by knowing their contributions are valued and that management is confident in their capabilities. At Tejas Securities Group for example, “The Chairman’s Cup”, a silver chalice inscribed with its name, is awarded each month to an employee who is recognized for their individual contribution to the overall team’s success. The winner is then announced in a company wide meeting and is awarded the cup to display at their work station. Rechner noted “This announcement and award has become a fun and highly anticipated event, recognizing the ongoing importance of individual contribution to the company’s success.” Inspire creativity by providing freedom, time and other resources to employees. Ask them what they need to maximize their innovative thinking and productivity, and provide it with enthusiasm and encouragement. To further stimulate employees’ creativity and confidence, support continual education through classes, seminars, subscriptions and memberships. Make information easily accessible through a work library. Ask employees to offer new ideas, request proposals for new projects, and share employees’ suggestions through publications, meetings and recognition events. Most importantly, take action on those ideas that have potential benefit for the company, and recognize employees who made any resulting achievements possible. While encouraging creativity and rewarding success may come somewhat easily, it may be more difficult to stay optimistic when mistakes are made. However, this is where positive reinforcement is even more critical. Employees will be much less likely to offer ideas if they are intimidated by management’s reactions to possible mistakes. Keep in mind and express to employees that mistakes are learning opportunities, which could lead to innovative ideas that have a major, profitable impact on your company. If an idea doesn’t work out, recognize the initiative and effort. Employees will feel further inspired and satisfied, knowing that management truly listens to their ideas and supports their efforts. According to Rechner at Tejas Securities Group, “management’s openness to staff members’ input, feedback, ideas and suggestions is the cornerstone of good communications and strong employee relationships. Everybody wins when they are all part of a supportive team.” All of these steps contribute to a sense of entrepreneurship and empowerment, which are essential to reinforcing teamwork and dedication. Empowerment should be initiated on three levels: encouraging employees to be more active in their work; involving staff members to improve processes and procedures; and enabling them to make more and bigger decisions. In addition to motivation and job satisfaction, employees benefit with strengthened confidence to accept and pursue new responsibilities. Once a few employees succeed, their enthusiasm and motivation would become contagious throughout their teams or departments. As a result, those groups would become more enthusiastic, proactive and therefore, successful, which further stimulates their team spirit. Ultimately, your company has much to gain by empowering staff members. By maximizing employees’ talents and motivation, managers could invest more time in strategic planning and further motivating employees. Be Wary of Financial Incentives and Rewards Certainly, monetary incentives and rewards could be part of your employee-recognition program. However, it is critical that these incentives not be the only or primary strategy for motivating and retaining employees. On the surface, financial incentives may seem to be the most meaningful forms of motivation for employees. However, the short-term benefits may be far outweighed by long-term disadvantages, which could turn your costly financial incentives into serious deterrents to employees’ productivity. As a result, your company’s profitability could suffer, and you may be faced with further costs of replacing employees who leave for more satisfying work environments. Typical of human nature, people tend to think about what their employers have (or haven’t!) done for them recently, especially if they do not feel appreciated. Furthermore, a brief word of gratitude only when a financial reward is presented will not be perceived as a sincere expression of appreciation. The easiest and most cost-effective way to avoid this pattern is to maintain open communication with positive feedback and encouragement at all times, with occasional celebrations – where presentation of cash rewards or announcement of new financial incentives, if any, should be just a small part of these events. Similarly, if cash bonuses are presented on a schedule, such as around the holidays, they probably come to be expected. This reaction could be avoided if bonuses are given randomly, when you have extra money to share with employees. However, before deciding to present cash bonuses, determine if that money could be better used to expand your business. Express to employees how their contributions resulted in the extra cash flow, and rally them up for investing that money into exciting new possibilities for themselves and the organization. In addition to cash bonuses, other types of monetary rewards are profit-sharing plans and Employee Stock Option Programs (ESOPs). Profit-sharing plans are simple types of retirement plans in which employers contribute an amount of money equal to a certain percentage of eligible employees’ salaries. With ESOPs, the company contributes to a trust, and these funds are allocated to individual employee accounts. Also, employees can reserve part of their paychecks to purchase shares of the company’s stock. Profit-sharing plans offer a strong incentive for employees to be more involved with the company. The staff is more likely to work as a team and accept greater responsibility for increasing the company’s profitability. Another advantage is that financial benefits are measurable and objective. As a result, management would not risk showing favoritism, which would cause this motivational strategy to backfire. On the contrary, profit-sharing plan What is Lead Generation? hing the goals. Peer recognition will further reinforce employees’ sense of teamwork and commitment. Conclude the celebration by presenting mugs, T-shirts or other tangible items that will serve as reminders of their success and inspiration for ongoing achievement.Lead Generation is vital to all businesses. All companies try to attract new customers, and this is a kind of lead generation.Lead generation includes anything that a business does to gather a list of new or potential clients and involves a number of techniques used to create interest in potential customers. Some techniques commonly used for lead generation are direct mail, telemarketing, requests for proposals, requests for quotes, referrals, trade show demonstrations, seminars, and advertising. If done correctly, each of these methods will generate a list of interested potential clients for the business.Advertising is perhaps the most obvious way to generate leads. People who respond to a company’s advertisements often become customers. Requests for proposals involve potential clients asking the business to come up with solutions and price ranges for particular problems or issues the customer may have. For example, if a city asks for a bid on a project from a construction contracting firm, then the contracting firm has generated a lead.Requests for quotes are similar—for example, car insurance companies offer free rate quotes. When the potential client asks for the quote, they give the insurance company information about themselves that the company can then save for future use. Direct mail is when a business sends out fliers or brochures to a large number of people in the hope of attaining new customers. When With these good intentions, there are still potential drawbacks. For example, improvements in performance may be temporary, rather than long term. In addition, employees could lose their intrinsic motivation: they can become motivated solely for gaining a tangible prize, especially if it’s a substantial monetary reward, rather than for experiencing the satisfaction of accomplishment. These challenges can be avoided by maintaining a positive, motivating atmosphere. Inspire Employees’ Creativity and Empower Them to Use It Recognizing success is critical, and equally important is inspiring employees to work toward achievements. Your staff will be inspired by knowing their contributions are valued and that management is confident in their capabilities. At Tejas Securities Group for example, “The Chairman’s Cup”, a silver chalice inscribed with its name, is awarded each month to an employee who is recognized for their individual contribution to the overall team’s success. The winner is then announced in a company wide meeting and is awarded the cup to display at their work station. Rechner noted “This announcement and award has become a fun and highly anticipated event, recognizing the ongoing importance of individual contribution to the company’s success.” Inspire creativity by providing freedom, time and other resources to employees. Ask them what they need to maximize their innovative thinking and productivity, and provide it with enthusiasm and encouragement. To further stimulate employees’ creativity and confidence, support continual education through classes, seminars, subscriptions and memberships. Make information easily accessible through a work library. Ask employees to offer new ideas, request proposals for new projects, and share employees’ suggestions through publications, meetings and recognition events. Most importantly, take action on those ideas that have potential benefit for the company, and recognize employees who made any resulting achievements possible. While encouraging creativity and rewarding success may come somewhat easily, it may be more difficult to stay optimistic when mistakes are made. However, this is where positive reinforcement is even more critical. Employees will be much less likely to offer ideas if they are intimidated by management’s reactions to possible mistakes. Keep in mind and express to employees that mistakes are learning opportunities, which could lead to innovative ideas that have a major, profitable impact on your company. If an idea doesn’t work out, recognize the initiative and effort. Employees will feel further inspired and satisfied, knowing that management truly listens to their ideas and supports their efforts. According to Rechner at Tejas Securities Group, “management’s openness to staff members’ input, feedback, ideas and suggestions is the cornerstone of good communications and strong employee relationships. Everybody wins when they are all part of a supportive team.” All of these steps contribute to a sense of entrepreneurship and empowerment, which are essential to reinforcing teamwork and dedication. Empowerment should be initiated on three levels: encouraging employees to be more active in their work; involving staff members to improve processes and procedures; and enabling them to make more and bigger decisions. In addition to motivation and job satisfaction, employees benefit with strengthened confidence to accept and pursue new responsibilities. Once a few employees succeed, their enthusiasm and motivation would become contagious throughout their teams or departments. As a result, those groups would become more enthusiastic, proactive and therefore, successful, which further stimulates their team spirit. Ultimately, your company has much to gain by empowering staff members. By maximizing employees’ talents and motivation, managers could invest more time in strategic planning and further motivating employees. Be Wary of Financial Incentives and Rewards Certainly, monetary incentives and rewards could be part of your employee-recognition program. However, it is critical that these incentives not be the only or primary strategy for motivating and retaining employees. On the surface, financial incentives may seem to be the most meaningful forms of motivation for employees. However, the short-term benefits may be far outweighed by long-term disadvantages, which could turn your costly financial incentives into serious deterrents to employees’ productivity. As a result, your company’s profitability could suffer, and you may be faced with further costs of replacing employees who leave for more satisfying work environments. Typical of human nature, people tend to think about what their employers have (or haven’t!) done for them recently, especially if they do not feel appreciated. Furthermore, a brief word of gratitude only when a financial reward is presented will not be perceived as a sincere expression of appreciation. The easiest and most cost-effective way to avoid this pattern is to maintain open communication with positive feedback and encouragement at all times, with occasional celebrations – where presentation of cash rewards or announcement of new financial incentives, if any, should be just a small part of these events. Similarly, if cash bonuses are presented on a schedule, such as around the holidays, they probably come to be expected. This reaction could be avoided if bonuses are given randomly, when you have extra money to share with employees. However, before deciding to present cash bonuses, determine if that money could be better used to expand your business. Express to employees how their contributions resulted in the extra cash flow, and rally them up for investing that money into exciting new possibilities for themselves and the organization. In addition to cash bonuses, other types of monetary rewards are profit-sharing plans and Employee Stock Option Programs (ESOPs). Profit-sharing plans are simple types of retirement plans in which employers contribute an amount of money equal to a certain percentage of eligible employees’ salaries. With ESOPs, the company contributes to a trust, and these funds are allocated to individual employee accounts. Also, employees can reserve part of their paychecks to purchase shares of the company’s stock. Profit-sharing plans offer a strong incentive for employees to be more involved with the company. The staff is more likely to work as a team and accept greater responsibility for increasing the company’s profitability. Another advantage is that financial benefits are measurable and objective. As a result, management would not risk showing favoritism, which would cause this motivational strategy to backfire. On the contrary, profit-sharing pla How to Start a Reiki Therapy Business - Legal Considerations er stimulate employees’ creativity and confidence, support continual education through classes, seminars, subscriptions and memberships. Make information easily accessible through a work library. Ask employees to offer new ideas, request proposals for new projects, and share employees’ suggestions through publications, meetings and recognition events. Most importantly, take action on those ideas that have potential benefit for the company, and recognize employees who made any resulting achievements possible.Do you do Reiki energy treatments for your family and friends? Have you thought about turning your interest into a business? If you'd like to know a little more about how to develop a Reiki practice, here are a few tips about the legal aspects of the business.Licensing Right now (2007) in the U.S. there are no government-issued licenses to practice Reiki (as there are for doctors, nurses, etc.). But Reiki might be included in your state or local massage licensing laws - if there are any - so it's a good idea to check those to see whether they cover Reiki. There's a good chance they won't. But if they do, you'll have to get licensed to do massage therapy in order to practice Reiki.This kind of licensing is different from business licensing. While you might not need a "license to practice," you'll almost certainly need a business license. Business licensing requirements differ, so check with your city/county administrative office or local chamber of commerce for more information.Insurance There are many different kinds of insurance for individuals and businesses, but what I'm referring to here is liability insurance. This may not seem important since you're not manipulating tissue (like a massage therapist does), but it is. When you give someone a Reiki treatment you'll be touching them with the intent to facilitate healing, and some people will see that as medical - especially i While encouraging creativity and rewarding success may come somewhat easily, it may be more difficult to stay optimistic when mistakes are made. However, this is where positive reinforcement is even more critical. Employees will be much less likely to offer ideas if they are intimidated by management’s reactions to possible mistakes. Keep in mind and express to employees that mistakes are learning opportunities, which could lead to innovative ideas that have a major, profitable impact on your company. If an idea doesn’t work out, recognize the initiative and effort. Employees will feel further inspired and satisfied, knowing that management truly listens to their ideas and supports their efforts. According to Rechner at Tejas Securities Group, “management’s openness to staff members’ input, feedback, ideas and suggestions is the cornerstone of good communications and strong employee relationships. Everybody wins when they are all part of a supportive team.” All of these steps contribute to a sense of entrepreneurship and empowerment, which are essential to reinforcing teamwork and dedication. Empowerment should be initiated on three levels: encouraging employees to be more active in their work; involving staff members to improve processes and procedures; and enabling them to make more and bigger decisions. In addition to motivation and job satisfaction, employees benefit with strengthened confidence to accept and pursue new responsibilities. Once a few employees succeed, their enthusiasm and motivation would become contagious throughout their teams or departments. As a result, those groups would become more enthusiastic, proactive and therefore, successful, which further stimulates their team spirit. Ultimately, your company has much to gain by empowering staff members. By maximizing employees’ talents and motivation, managers could invest more time in strategic planning and further motivating employees. Be Wary of Financial Incentives and Rewards Certainly, monetary incentives and rewards could be part of your employee-recognition program. However, it is critical that these incentives not be the only or primary strategy for motivating and retaining employees. On the surface, financial incentives may seem to be the most meaningful forms of motivation for employees. However, the short-term benefits may be far outweighed by long-term disadvantages, which could turn your costly financial incentives into serious deterrents to employees’ productivity. As a result, your company’s profitability could suffer, and you may be faced with further costs of replacing employees who leave for more satisfying work environments. Typical of human nature, people tend to think about what their employers have (or haven’t!) done for them recently, especially if they do not feel appreciated. Furthermore, a brief word of gratitude only when a financial reward is presented will not be perceived as a sincere expression of appreciation. The easiest and most cost-effective way to avoid this pattern is to maintain open communication with positive feedback and encouragement at all times, with occasional celebrations – where presentation of cash rewards or announcement of new financial incentives, if any, should be just a small part of these events. Similarly, if cash bonuses are presented on a schedule, such as around the holidays, they probably come to be expected. This reaction could be avoided if bonuses are given randomly, when you have extra money to share with employees. However, before deciding to present cash bonuses, determine if that money could be better used to expand your business. Express to employees how their contributions resulted in the extra cash flow, and rally them up for investing that money into exciting new possibilities for themselves and the organization. In addition to cash bonuses, other types of monetary rewards are profit-sharing plans and Employee Stock Option Programs (ESOPs). Profit-sharing plans are simple types of retirement plans in which employers contribute an amount of money equal to a certain percentage of eligible employees’ salaries. With ESOPs, the company contributes to a trust, and these funds are allocated to individual employee accounts. Also, employees can reserve part of their paychecks to purchase shares of the company’s stock. Profit-sharing plans offer a strong incentive for employees to be more involved with the company. The staff is more likely to work as a team and accept greater responsibility for increasing the company’s profitability. Another advantage is that financial benefits are measurable and objective. As a result, management would not risk showing favoritism, which would cause this motivational strategy to backfire. On the contrary, profit-sharing pla Public Relations Counselors nd procedures; and enabling them to make more and bigger decisions.The aim of Public Relations is to maximize support and minimize opposition for your enterprise among the various stakeholders and general public. A PR campaign consists of two distinct elements -- strategy and execution, i.e. what to do and how to do it.The role of a Public Relations Counselor is to suggest strategy, i.e. advocate ???what to do???. A Public Relations Counselor would typically be involved in defining the PR policy of your enterprise, analyzing problems and opportunities, identifying the stakeholders or publics you need to reach, recommending the key messages for each public, and allocating responsibilities to the team.Given the criticality of this position, here are some qualities you need to look for in your Public Relations Counselor:Good JudgmentGood judgment is the single most important quality of a good PR counselor. She needs to correctly interpret the strength and longevity of public opinion, and must know what to react to, and when and how to react. This calls for superior judgment.Research and analytical capabilitiesA responsible public relations program is based on the understanding of its publics. This comes through patient research, quantitative and qualitative measurement and insightful analysis. Without these qualities, a public relations counselor cannot hope to succeed.Thinking on her feetPR counselors are invariably called on to deal with crisis situati In addition to motivation and job satisfaction, employees benefit with strengthened confidence to accept and pursue new responsibilities. Once a few employees succeed, their enthusiasm and motivation would become contagious throughout their teams or departments. As a result, those groups would become more enthusiastic, proactive and therefore, successful, which further stimulates their team spirit. Ultimately, your company has much to gain by empowering staff members. By maximizing employees’ talents and motivation, managers could invest more time in strategic planning and further motivating employees. Be Wary of Financial Incentives and Rewards Certainly, monetary incentives and rewards could be part of your employee-recognition program. However, it is critical that these incentives not be the only or primary strategy for motivating and retaining employees. On the surface, financial incentives may seem to be the most meaningful forms of motivation for employees. However, the short-term benefits may be far outweighed by long-term disadvantages, which could turn your costly financial incentives into serious deterrents to employees’ productivity. As a result, your company’s profitability could suffer, and you may be faced with further costs of replacing employees who leave for more satisfying work environments. Typical of human nature, people tend to think about what their employers have (or haven’t!) done for them recently, especially if they do not feel appreciated. Furthermore, a brief word of gratitude only when a financial reward is presented will not be perceived as a sincere expression of appreciation. The easiest and most cost-effective way to avoid this pattern is to maintain open communication with positive feedback and encouragement at all times, with occasional celebrations – where presentation of cash rewards or announcement of new financial incentives, if any, should be just a small part of these events. Similarly, if cash bonuses are presented on a schedule, such as around the holidays, they probably come to be expected. This reaction could be avoided if bonuses are given randomly, when you have extra money to share with employees. However, before deciding to present cash bonuses, determine if that money could be better used to expand your business. Express to employees how their contributions resulted in the extra cash flow, and rally them up for investing that money into exciting new possibilities for themselves and the organization. In addition to cash bonuses, other types of monetary rewards are profit-sharing plans and Employee Stock Option Programs (ESOPs). Profit-sharing plans are simple types of retirement plans in which employers contribute an amount of money equal to a certain percentage of eligible employees’ salaries. With ESOPs, the company contributes to a trust, and these funds are allocated to individual employee accounts. Also, employees can reserve part of their paychecks to purchase shares of the company’s stock. Profit-sharing plans offer a strong incentive for employees to be more involved with the company. The staff is more likely to work as a team and accept greater responsibility for increasing the company’s profitability. Another advantage is that financial benefits are measurable and objective. As a result, management would not risk showing favoritism, which would cause this motivational strategy to backfire. On the contrary, profit-sharing pla Sales Strategy d this pattern is to maintain open communication with positive feedback and encouragement at all times, with occasional celebrations – where presentation of cash rewards or announcement of new financial incentives, if any, should be just a small part of these events.The success of any organization depends on its ability to sell its products or services. The profits or revenues earned from sales play an important role in fuelling the growth and development of the business. Intense competition has made it important for companies to draft a suitable and efficient sales strategy. A successful sales strategy proves to be an effective tool in the hands of businesses to ward of and survive competition. The sales strategy employed by a company plays an important role in the success and growth of the company. Lack of a suitable sales strategy can prove to be extremely disastrous for a company. It would lead to an increase in the liability of the company in the form of unsold closing stocks. An effective sales strategy ensures that the goods produced buy the company finds a ready and available market. It brings together the factors of demand and supply thus facilitating equilibrium in the market.The marketing team of any company basically concentrates on the four P's of a sales strategy. These refer to the product mix, price mix, place mix and promotion mix. Product mix refers to the manufacture of a particular product. The product should be manufactured keeping in mind a number of factors such as consumer requirements, market conditions and availability of substitutes.Production costs should be minimum while the quality presented should be optimum. Price mix refers to the cost at which the product Similarly, if cash bonuses are presented on a schedule, such as around the holidays, they probably come to be expected. This reaction could be avoided if bonuses are given randomly, when you have extra money to share with employees. However, before deciding to present cash bonuses, determine if that money could be better used to expand your business. Express to employees how their contributions resulted in the extra cash flow, and rally them up for investing that money into exciting new possibilities for themselves and the organization. In addition to cash bonuses, other types of monetary rewards are profit-sharing plans and Employee Stock Option Programs (ESOPs). Profit-sharing plans are simple types of retirement plans in which employers contribute an amount of money equal to a certain percentage of eligible employees’ salaries. With ESOPs, the company contributes to a trust, and these funds are allocated to individual employee accounts. Also, employees can reserve part of their paychecks to purchase shares of the company’s stock. Profit-sharing plans offer a strong incentive for employees to be more involved with the company. The staff is more likely to work as a team and accept greater responsibility for increasing the company’s profitability. Another advantage is that financial benefits are measurable and objective. As a result, management would not risk showing favoritism, which would cause this motivational strategy to backfire. On the contrary, profit-sharing plans can also have potential drawbacks. They do not guarantee that employees will be focused on customer service, productivity or other essential elements for the company’s success. If profit levels are ever too low to be shared, employees will feel disappointed or even resentful. Even if this does not occur, employees may object to the lack of acknowledgment for their individual achievements. Of course, this particular disadvantage can be overcome with strategies discussed previously. In any case, a negative situation would lead to lower employee morale, which inevitably diminishes employees’ motivation and performance. On the positive side for ESOPs, employees directly gain a sense of ownership, usually at levels proportionate to how much stock each employee has. The potential disadvantage, similar to profit-sharing programs, is if stock options do not work out. Furthermore, emotional stress often associated with fluctuations in stocks could interfere with employees’ productivity. Certainly, financial incentives and rewards can be true motivators, but only when balanced against the potential drawbacks and packaged with ongoing verbal recognition, encouragement and support. At Tejas Securities Group, for example, “We supplement our employee-recognition program with an ESOP. The employees’ sense of ownership and the stock investments’ potential are icing on the cake – on top of the essential substance of open communication, teamwork and positive reinforcement,” Rechner said. Launch a Positive, Ongoing Cycle with the Best Choices for Your Staff When handled in a consistently positive manner within a team-oriented atmosphere, all of these strategies contribute to an ongoing positive cycle: motivated employees are encouraged to be creative, which leads to accomplishments that gain recognition, which strengthens their sense of job satisfaction and boosts their motivation. With all of these factors in place, staff members will produce more for the company. The entire process should be continual and even begin with the hiring selection. “It’s essential to start with quality people as the foundation, and then motivate them to succeed,” said Rechner at Tejas Securities Group. It takes hard work, some money and a bit of luck to recruit employees who have the technical skills and personal qualities you need to strengthen your business. Maximize your investment in these individuals by establishing and maintaining a positive relationship with them. This article is copyrighted by Tejas Securities Groups, Inc. It may not be reproduced in whole or in part and may not be posted on other websites, without the express written permission of the author who may be contacted via email at tejas@digitalbrandexpressions.com.
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