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Know the Source of Business
One of the first questions we ask a prospect or new client is, “How did you get the business you have so far?” Some can answer exactly. Others aren’t as certain.When we begin our first discussions with a new client, our preferred modus operandi is to set up a program that allows us to talk to their customers who will give us a comprehensive view of our client’s business. If we can’t talk to customers right away and find out wh

with the express purpose of advancing an objective. Let's call the latter 'strategic stories' (and you know what we call the other kind).

You can use strategic stories to help your cause or project by figuring out, in advan

Get That Dream Job Easily
It is widely known in the business community that information is power. Knowing the right people, the best companies and the most coveted jobs is very important. With the fast paced world, opportunities for better employment at the right company can pass you by quickly. If you do not want to miss such opportunities for advancement, you should use a current awareness tool such as a web page monitoring service that could help you get the latest

For a brief time, I tried to sell life insurance. And, the operative word was 'tried' I can assure you. Although I thought I did a good job on the presentations and scripts provided by trainers, I did not make a single sale.

On the other hand, the veteran who trained me didn’t spend much time with presentations or scripts. He simply told stories about clients who spared their loved ones great pain by getting proper coverage. Just as importantly, he talked about the troubles suffered by people who did not have coverage. And, he sold a lot.

Which takes us to the subject of purpose-driven story telling. I've bumped up against the idea of it as a strategic communication skill several times recently, so maybe it's time to discuss it here.

For starters, let's distinguish between stories by talkers who believe the world wants to know what they think about everything under the sun, and stories told with the express purpose of advancing an objective. Let's call the latter 'strategic stories' (and you know what we call the other kind).

You can use strategic stories to help your cause or project by figuring out, in advanc

Change Management Practices To Directly Impact Your Bottom-Line
Launching a continuous improvement initiative is a priority for most organizations today. The goal is to drive change in a way that helps them reinvent themselves as better competitors with a deeper understanding of customer needs and resilient to adverse changes in business conditions. Terms such as TQM (Total Quality Management), Six Sigma, Breakthrough Management, Lean Transformation, Reengineering, Operational Excellence, etc. have the sa

>On the other hand, the veteran who trained me didn’t spend much time with presentations or scripts. He simply told stories about clients who spared their loved ones great pain by getting proper coverage. Just as importantly, he talked about the troubles suffered by people who did not have coverage. And, he sold a lot.

Which takes us to the subject of purpose-driven story telling. I've bumped up against the idea of it as a strategic communication skill several times recently, so maybe it's time to discuss it here.

You can use strategic stories to help your cause or project by figuring out, in advan

Advantages of Giant Advertising Balloons
Advertising on giant hot air balloons is fast becoming the best and most spectacular form of publicity available. A giant advertising balloon as a public relations tool, there can be no other choice that is as effective when organizing events and conventions.Using a giant advertising balloon can provide you with a unique opportunity to be able to relate with clients and to be able to put your relationship with them up to a unique start

alked about the troubles suffered by people who did not have coverage. And, he sold a lot.

Which takes us to the subject of purpose-driven story telling. I've bumped up against the idea of it as a strategic communication skill several times recently, so maybe it's time to discuss it here.

You can use strategic stories to help your cause or project by figuring out, in advan

Beat Sunday Anxiety/Workplace Blues with a Dramatic Career Change
If you don’t like the typical workplace, why not make a dramatic career change to a dream job that does not involve corporate life? This is even more important if you also hate your job.Fact is, you can be free of the 9 to 5 rat race if this is what you really want. Imagine, having work that you truly enjoy and not having to work for a nasty boss! Just as important, you can have your personal freedom.Clearly, you can’t be genuin

l several times recently, so maybe it's time to discuss it here.

You can use strategic stories to help your cause or project by figuring out, in advan

Employees Commit Corporate Fraud
Imagine the following scenario; Ten years ago you decided to quit your job and start your own company. For ten years you worked hard, made sacrifices, and it paid off in the end. One of your first employees, a loyal, hard working employee has been by your side the whole way.Things were going great. Until about eight months ago.All of a sudden, clients whom you had worked for for years were not returning your calls or

with the express purpose of advancing an objective. Let's call the latter 'strategic stories' (and you know what we call the other kind).

You can use strategic stories to help your cause or project by figuring out, in advance, what you'll say and why you'll say it. In other words, before you make your speech or presentation, identify the stories you'll use, and know why you'll use them.

Leaders frequently use stories to add emotion to their communication. Adding emotion allows listeners to buy in with their hearts, as well as accept with their minds. One specific type of emotional charging evokes shared values or memories. For example, "I know you'll keep providing great customer service because you all did such a great job when the product recall was announced. Do you remember how the calls started coming in right after the first announcement?"

Stories can also be used to add context or background information, "I know you'd like to launch the new product line, but when I was at the industry conference a couple of weeks ago, I heard banks want to get into our business, which means...." Very often, information by its

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The automotive business is alive and well in our country, not only due to the fact that there are more cars than people although that is a good start. We keep producing them at a rate of about 17 million per year. America is said to be in love with their cars, this is in fact hard to deny with just a little observation of the average person.

There are many people in the world and the funniest ones out there are the non-believers is the reality of how things in the World really work. Sometimes you find hard-core liberals living in a false reality.

Put something small, perhaps a coin or other small object in your hand. Now, hold onto it as tight as you can. What do you notice? The fact is that if anyone wanted to give you something, you would be in no position to accept it because your hand is holding tightly to what you already have.

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