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    ed by this company to create MEANINGFUL SALES. That is, find accounts that can contribute at least $500,000 in sales to his new company. (Current revenues of the company exce
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    Did you ever hear the story, "Drop in me Dubuck(Iowa?), and in 2 days I'll have 5 new customers for your new product or service!". The idea behind the story is that a real sales pro can be put in any new situation and within a short period of time, sell product and start making a difference.

    Well, the story is over 30 years old(I actually don't remember the specifics.) And times have changed. Businesses are bigger and more sophisticated. You have to make sure you are adding the right type of customers. Meaningful customers.

    Recently a friend of mine was hired as a sales engineer for a job shop sheet metal manufacturer. He had just relocated to a new area of the country. He was hired by this company to create MEANINGFUL SALES. That is, find accounts that can contribute at least $500,000 in sales to his new company. (Current revenues of the company excee

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    s pro can be put in any new situation and within a short period of time, sell product and start making a difference.

    Well, the story is over 30 years old(I actually don't remember the specifics.) And times have changed. Businesses are bigger and more sophisticated. You have to make sure you are adding the right type of customers. Meaningful customers.

    Recently a friend of mine was hired as a sales engineer for a job shop sheet metal manufacturer. He had just relocated to a new area of the country. He was hired by this company to create MEANINGFUL SALES. That is, find accounts that can contribute at least $500,000 in sales to his new company. (Current revenues of the company exce

    The Science of Winning - Lessons From Russian Military History
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    remember the specifics.) And times have changed. Businesses are bigger and more sophisticated. You have to make sure you are adding the right type of customers. Meaningful customers.

    Recently a friend of mine was hired as a sales engineer for a job shop sheet metal manufacturer. He had just relocated to a new area of the country. He was hired by this company to create MEANINGFUL SALES. That is, find accounts that can contribute at least $500,000 in sales to his new company. (Current revenues of the company exce

    Critical Success Factors
    Focusing on the things that make the biggest difference to your future prosperity. (Note, although this article was written in early 2002, it is totally relevant. Right now.)About three weeks ago I was surprised by this headline in the morning paper:ustomers.

    Recently a friend of mine was hired as a sales engineer for a job shop sheet metal manufacturer. He had just relocated to a new area of the country. He was hired by this company to create MEANINGFUL SALES. That is, find accounts that can contribute at least $500,000 in sales to his new company. (Current revenues of the company exce

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    ed by this company to create MEANINGFUL SALES. That is, find accounts that can contribute at least $500,000 in sales to his new company. (Current revenues of the company exceeded $25 million, any new account less than $500,000 wouldn't contribute to profits.)

    So he called me to discuss strategies about attacking the territory. After reviewing the company's core competencies, we defined who should be our prime TARGETS. The list was then developed. After searching through several industries - medical, defense, instrumentation and business machines, we came up with a list of 75 companies to be contacted. We were quite confident that within that group of companies, 5 companies would stand out as the ones to work with. Remember, timing is everything.

    I reminded Roger that even though he may be selling for the best and a very competitive sheet metal compa

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