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Suggest You - Seven Ways To Blow Your Trade Show Budget
What message from Mom (or Dad) sticks with you? Is it “Always wear clean underwear”? How about “If you can’t say something nice, don’t say anything at all”? Or is it something else entirely? Mine is “Clean your plate.” (This could explain the excess poundage around my hips!)These bits of advice stick with us for one big reason – REPETITION. You and I heard these messages again…and agai
7. MISUNDERSTAND THE SALES PROCESS
What good is it to go through the whole trade show process and not know WHY you are doing so? Whether you are in the booth, the manager at the home office, the attendee or the final decision-maker – the question for everyone is – why and how shoul
Genetically Modified Agricultural Products could inevitably feed the World and increase production 10-fold even as water supplies in many regions of the World become more scarce due to slight increases in global temperatures or normal cycle climate changes. Lets not get into the debate of Global Warming, chances are we would not agree.Nevertheless, suffice it to say that genetically modified
1. NEVER READ THE EXHIBITOR MANUAL
Yes, you pass it along to someone else to fill in and send out, but you don’t know what is in the package. Do you know the drayage rate, the electrician rules, the shipping time frame? If you don’t know, you are wasting your money because you do not know when you are paying fair value or being overcharged, when to complain legitimately, and when to shut up.
2. WAIT UNTIL YOU ARE THERE
It is called Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $120-$200 when you walk onto the floor and then decide – oh geez, now I want carpet cleaning, extra electrical or another service.
3. DO IT YOURSELF
Think you can just build your exhibit yourself? Sorry the Fire Marshal says take it down. Note – fire codes are local to the exhibit city. Grab cute fabric, load the exhibit space with literature, etc.? See the Fire Marshal. Hang your own sign or lights? See the local unions or labor force. It will cost you floor prices – or taking down your whole exhibit if you don not know the rules of the show.
4. SEND THE WRONG STAFF
The wrong staff will send the wrong message. Trade shows are unique and unless there is a clear definition of your purpose at the show, and you have matched the staff to your expectations and the expectations of attendees, it can be a big waste of money.
5. IGNORE PRE-SHOW PROMOTION
Yeah, you know YOU will be at the show but have you told anyone else? How about your clients, prospects, folks you met at last year’s show, folks you want to do business with? It is so much easier to attract attention before the event than after the show... so let them know you will be there and what you can do for them at the show, as well as after the show.
6. IGNORE PRESS POSSIBILITIES
Want folks to know about your company? The worst waster is waiting until the show opens and then deciding you want some publicity. Tell the press before the show opens. Have a press kit ready in the booth and the press area. Appoint one rep only who talks to the press. Hire a trade show press agent. Concentrate on your company and products. Don’t gossip.
7. MISUNDERSTAND THE SALES PROCESS
What good is it to go through the whole trade show process and not know WHY you are doing so? Whether you are in the booth, the manager at the home office, the attendee or the final decision-maker – the question for everyone is – why and how should
Most consultants I’ve talked to don’t spend any time trying to recover inactive clients and it’s a big mistake. We tend to magnify the problem we had or just want to move on, but sometimes a simple apology and offering to make things right will bring you back a client worth thousands of dollars in billing.Clients can quit contacting you for a number of reasons:They had a bad experience
2. WAIT UNTIL YOU ARE THERE
It is called Floor Prices and these are your penalties for not thinking ahead. If it costs you $100 to contract before the show when you fill out the forms in the Exhibitor Manual, it may cost you $120-$200 when you walk onto the floor and then decide – oh geez, now I want carpet cleaning, extra electrical or another service.
3. DO IT YOURSELF
Think you can just build your exhibit yourself? Sorry the Fire Marshal says take it down. Note – fire codes are local to the exhibit city. Grab cute fabric, load the exhibit space with literature, etc.? See the Fire Marshal. Hang your own sign or lights? See the local unions or labor force. It will cost you floor prices – or taking down your whole exhibit if you don not know the rules of the show.
4. SEND THE WRONG STAFF
The wrong staff will send the wrong message. Trade shows are unique and unless there is a clear definition of your purpose at the show, and you have matched the staff to your expectations and the expectations of attendees, it can be a big waste of money.
5. IGNORE PRE-SHOW PROMOTION
Yeah, you know YOU will be at the show but have you told anyone else? How about your clients, prospects, folks you met at last year’s show, folks you want to do business with? It is so much easier to attract attention before the event than after the show... so let them know you will be there and what you can do for them at the show, as well as after the show.
6. IGNORE PRESS POSSIBILITIES
Want folks to know about your company? The worst waster is waiting until the show opens and then deciding you want some publicity. Tell the press before the show opens. Have a press kit ready in the booth and the press area. Appoint one rep only who talks to the press. Hire a trade show press agent. Concentrate on your company and products. Don’t gossip.
7. MISUNDERSTAND THE SALES PROCESS
What good is it to go through the whole trade show process and not know WHY you are doing so? Whether you are in the booth, the manager at the home office, the attendee or the final decision-maker – the question for everyone is – why and how shoul
I recently returned from a trip (part work, part pure play) to San Francisco. I grabbed a cable car ticket before jumping on and found myself enthralled by a strikingly effective marketing tactic – The San Francisco Cable Car Collectors' Series.Here goes:• The Tactic:My ticket featured a 1914 photo of two cable cars stopped at a famous San Francisco intersection with an overlyin
4. SEND THE WRONG STAFF
The wrong staff will send the wrong message. Trade shows are unique and unless there is a clear definition of your purpose at the show, and you have matched the staff to your expectations and the expectations of attendees, it can be a big waste of money.
5. IGNORE PRE-SHOW PROMOTION
Yeah, you know YOU will be at the show but have you told anyone else? How about your clients, prospects, folks you met at last year’s show, folks you want to do business with? It is so much easier to attract attention before the event than after the show... so let them know you will be there and what you can do for them at the show, as well as after the show.
6. IGNORE PRESS POSSIBILITIES
Want folks to know about your company? The worst waster is waiting until the show opens and then deciding you want some publicity. Tell the press before the show opens. Have a press kit ready in the booth and the press area. Appoint one rep only who talks to the press. Hire a trade show press agent. Concentrate on your company and products. Don’t gossip.
7. MISUNDERSTAND THE SALES PROCESS
What good is it to go through the whole trade show process and not know WHY you are doing so? Whether you are in the booth, the manager at the home office, the attendee or the final decision-maker – the question for everyone is – why and how shoul
Direct Store Delivery is one of the most important terms in the Wholesale Industry, especially in Wholesale Distribution. It means that you distribute to retail stores one by one.Wholesale Distributors, Retailers and Manufacturers have to familiarize themselves with how DSD works because most accounts, category buyers and anyone who’s anybody will ask you about this if you are in the wholesa
5. IGNORE PRE-SHOW PROMOTION
Yeah, you know YOU will be at the show but have you told anyone else? How about your clients, prospects, folks you met at last year’s show, folks you want to do business with? It is so much easier to attract attention before the event than after the show... so let them know you will be there and what you can do for them at the show, as well as after the show.
6. IGNORE PRESS POSSIBILITIES
Want folks to know about your company? The worst waster is waiting until the show opens and then deciding you want some publicity. Tell the press before the show opens. Have a press kit ready in the booth and the press area. Appoint one rep only who talks to the press. Hire a trade show press agent. Concentrate on your company and products. Don’t gossip.
7. MISUNDERSTAND THE SALES PROCESS
What good is it to go through the whole trade show process and not know WHY you are doing so? Whether you are in the booth, the manager at the home office, the attendee or the final decision-maker – the question for everyone is – why and how shoul
Holding a convention but having no idea how to plan one is overwhelming and that is where hiring a convention event planning service will not only make the convention run smoothly but also save you a lot of time, effort and headaches.A convention consultant is experienced in event planning and the unending number of items that need to be discussed and managed. Hire an event-planning consulta
7. MISUNDERSTAND THE SALES PROCESS
What good is it to go through the whole trade show process and not know WHY you are doing so? Whether you are in the booth, the manager at the home office, the attendee or the final decision-maker – the question for everyone is – why and how should I give information and how does this lead to bottom line results? What are the steps in your sales process – because a lead negates the cold call process – so sales should be faster and friendlier.
Correcting just one of these can save money. Correcting all seven can provide substantial savings.
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