ure of a funny monkey if you’re advertising shoes. If you use the picture of a monkey, most people will think you’re advertising a zoo. And the people who might be stopped by your flyer, might not be the people you want. Put the picture of the product or start with a headline.

Tactic #5: Design Your Flyer In

A Way That Is Easy To Read

The eyes follow a certain pattern when you’re reading. They tend to stop at the biggest letters first and then gradually go to the smallest letters. Therefore, don’t write your headline in 18 pt. And then write something in 48 point at the very bottom. The eyes will pick

Use These Seven Proven Tactics To Increase Your Readership, The Sales in Your Business

And The Success Of Any Event You Organize

Do you send flyers out to get more people to know about your business or event?

Do you really want people to stop whatever they are doing, and read what you have to say? If so, this announcement gives you the inside info on how to write flyers that get attention and persuade the reader.

Here are the steps you should follow if you want people to not only notice your flyers, but also stop, read and take action.

Tactic #1: Think About What The Reader Wants

Think about the benefits your product or service or event brings to the reader. Remember that people are selfish, and they don’t care about you until you show them that you DO care about them.

So tell the reader in your flyer what they will get by visiting your store, participating in your event. Make sure you stand out from your competition.

In advertising jargon, we say that you need a USP or a Unique Selling Proposition; this concept was invented by Rosser Reeves. Anyway, tell them by using specifics what makes your business or event unique and show them how your uniqueness can change their lives, solve their problems, add to their pleasures.

Tactic #2: Create An Attention-Grabbing Headline

Use a headline in your flyer. People decide for or against reading a piece of writing by scanning the headline. If the headline doesn’t interest them, then they won’t read any further. So it is vital that your message starts with a headline.

Tactic # 3: How To Write An Attention-Grabbing Headline

How do you write an attention-grabbing headline? Since you already know the benefits you product or service offers, you can display one of the biggest benefits as part of your headline.

For example, if you want people to donate to a charity, you could say, “Now You Can Help Save The Lives of 3 Children in Brockton By Giving Them This Little Book”

or “To Parents Who Care About The Children On The Streets And Want To Help Out” or for blood donation, “How Thousands Of Men And Women Are Brought Back To Life By The Power Of Your Blood”

or “Last Year 40,000 People Were Saved Because Of Blood Donors, Next Year 100, 000 Will Need Blood To Be Brought Back To Life—Will You Help, My Friend?”

Tactic #4: Stay Away From The Catchy Picture

If the picture isn’t related to your announcement, don’t use it. Don’t put a picture of a funny monkey if you’re advertising shoes. If you use the picture of a monkey, most people will think you’re advertising a zoo. And the people who might be stopped by your flyer, might not be the people you want. Put the picture of the product or start with a headline.

Tactic #5: Design Your Flyer In

A Way That Is Easy To Read

The eyes follow a certain pattern when you’re reading. They tend to stop at the biggest letters first and then gradually go to the smallest letters. Therefore, don’t write your headline in 18 pt. And then write something in 48 point at the very bottom. The eyes will pick u

nk about the benefits your product or service or event brings to the reader. Remember that people are selfish, and they don’t care about you until you show them that you DO care about them.

So tell the reader in your flyer what they will get by visiting your store, participating in your event. Make sure you stand out from your competition.

In advertising jargon, we say that you need a USP or a Unique Selling Proposition; this concept was invented by Rosser Reeves. Anyway, tell them by using specifics what makes your business or event unique and show them how your uniqueness can change their lives, solve their problems, add to their pleasures.

Tactic #2: Create An Attention-Grabbing Headline

Use a headline in your flyer. People decide for or against reading a piece of writing by scanning the headline. If the headline doesn’t interest them, then they won’t read any further. So it is vital that your message starts with a headline.

Tactic # 3: How To Write An Attention-Grabbing Headline

How do you write an attention-grabbing headline? Since you already know the benefits you product or service offers, you can display one of the biggest benefits as part of your headline.

For example, if you want people to donate to a charity, you could say, “Now You Can Help Save The Lives of 3 Children in Brockton By Giving Them This Little Book”

or “To Parents Who Care About The Children On The Streets And Want To Help Out” or for blood donation, “How Thousands Of Men And Women Are Brought Back To Life By The Power Of Your Blood”

or “Last Year 40,000 People Were Saved Because Of Blood Donors, Next Year 100, 000 Will Need Blood To Be Brought Back To Life—Will You Help, My Friend?”

Tactic #4: Stay Away From The Catchy Picture

If the picture isn’t related to your announcement, don’t use it. Don’t put a picture of a funny monkey if you’re advertising shoes. If you use the picture of a monkey, most people will think you’re advertising a zoo. And the people who might be stopped by your flyer, might not be the people you want. Put the picture of the product or start with a headline.

Tactic #5: Design Your Flyer In

A Way That Is Easy To Read

The eyes follow a certain pattern when you’re reading. They tend to stop at the biggest letters first and then gradually go to the smallest letters. Therefore, don’t write your headline in 18 pt. And then write something in 48 point at the very bottom. The eyes will pick

problems, add to their pleasures.

Tactic #2: Create An Attention-Grabbing Headline

Use a headline in your flyer. People decide for or against reading a piece of writing by scanning the headline. If the headline doesn’t interest them, then they won’t read any further. So it is vital that your message starts with a headline.

Tactic # 3: How To Write An Attention-Grabbing Headline

How do you write an attention-grabbing headline? Since you already know the benefits you product or service offers, you can display one of the biggest benefits as part of your headline.

For example, if you want people to donate to a charity, you could say, “Now You Can Help Save The Lives of 3 Children in Brockton By Giving Them This Little Book”

or “To Parents Who Care About The Children On The Streets And Want To Help Out” or for blood donation, “How Thousands Of Men And Women Are Brought Back To Life By The Power Of Your Blood”

or “Last Year 40,000 People Were Saved Because Of Blood Donors, Next Year 100, 000 Will Need Blood To Be Brought Back To Life—Will You Help, My Friend?”

Tactic #4: Stay Away From The Catchy Picture

If the picture isn’t related to your announcement, don’t use it. Don’t put a picture of a funny monkey if you’re advertising shoes. If you use the picture of a monkey, most people will think you’re advertising a zoo. And the people who might be stopped by your flyer, might not be the people you want. Put the picture of the product or start with a headline.

Tactic #5: Design Your Flyer In

A Way That Is Easy To Read

The eyes follow a certain pattern when you’re reading. They tend to stop at the biggest letters first and then gradually go to the smallest letters. Therefore, don’t write your headline in 18 pt. And then write something in 48 point at the very bottom. The eyes will pick

e to donate to a charity, you could say, “Now You Can Help Save The Lives of 3 Children in Brockton By Giving Them This Little Book”

or “To Parents Who Care About The Children On The Streets And Want To Help Out” or for blood donation, “How Thousands Of Men And Women Are Brought Back To Life By The Power Of Your Blood”

or “Last Year 40,000 People Were Saved Because Of Blood Donors, Next Year 100, 000 Will Need Blood To Be Brought Back To Life—Will You Help, My Friend?”

Tactic #4: Stay Away From The Catchy Picture

If the picture isn’t related to your announcement, don’t use it. Don’t put a picture of a funny monkey if you’re advertising shoes. If you use the picture of a monkey, most people will think you’re advertising a zoo. And the people who might be stopped by your flyer, might not be the people you want. Put the picture of the product or start with a headline.

Tactic #5: Design Your Flyer In

A Way That Is Easy To Read

The eyes follow a certain pattern when you’re reading. They tend to stop at the biggest letters first and then gradually go to the smallest letters. Therefore, don’t write your headline in 18 pt. And then write something in 48 point at the very bottom. The eyes will pick

ure of a funny monkey if you’re advertising shoes. If you use the picture of a monkey, most people will think you’re advertising a zoo. And the people who might be stopped by your flyer, might not be the people you want. Put the picture of the product or start with a headline.

Tactic #5: Design Your Flyer In

A Way That Is Easy To Read

The eyes follow a certain pattern when you’re reading. They tend to stop at the biggest letters first and then gradually go to the smallest letters. Therefore, don’t write your headline in 18 pt. And then write something in 48 point at the very bottom. The eyes will pick up the big letters at the bottom and most likely forget about the small letters at the top.

Tactic # 6: Be Honest

People want to believe, but they’re not idiots. Don’t over-promise. If possible, guarantee the benefits you promise. Show them how to check out your claims.

Tactic # 7: You Need To Ask For Action

The action can be anything: a call for more info, a visit to a store, a visit to a website. But make sure that you do ask for action.

Obviously, there is a lot more to writing great flyers and brochures. The format this flyer uses is based on the techniques of David Ogilvy. You can find one of his books, Ogivly On Advertising, online.