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Small Business Owners - Do Your Marketing Consultants Measure Their Own Marketing Efforts?
As a business coach, one of my most consistent messages is "If you can't measure it you can't manage it." This message is for every performance indicator from marketing to sales to production or profits. However, recently, I am discovering more and more marketing consultants and business coaches who cannot measure the results of their own marketing plans. Let me explain.After 5 years of trying, I finally achieved a goal of

Everybody knows neighbors like to gossip, so they might like a newsletter that covers the local scene and what’s up with your business. And, by adding newsletter content to your Web site, you optimize for the search engines.

10.Blog A Web log, or blog, can help you establish your company as a thought leader in your field, or simply give local shoppers another way to get to know you. Since business blogs are exploding in popularity, potential customers often search on blog-specific search engines rather than tradition ones. You might have the blog search space all to yourself, at least for awhile.

In short, effective geo-targ

Dog Walkers & Your Career
I was jogging in the park the other day and noticed a number of professional dog walkers. They had many dogs under their care and the necessary tools of their trade. Nothing remarkable about that.What struck me was a) the number of providers I saw on this one visit, b) their marketing efforts, and c) the range of services offered. Parked on the streets around the park were various types of mini-van and SUV, emblazoned with each dog

Dorothy from the Wizard of Oz would have made a fantastic on-line marketer simply because she knew one plain truth: there’s no place like home. Print media, once the staple of local advertising, now has lost its appeal to many neighborhood merchandisers. In fact, an incredible 70 percent of U.S. households use the Internet to find local information, and 36 percent of all searches are for local businesses. These staggering numbers add up to opportunity. With the right combination of Web site strategy and geo-targeting, any company can attract nearby customers like never before.

The Top 10 Ways to earn money where you live are:

1.Keep your Web site in sight. Most people start shopping on one of the big search engines. Your site must use the right keywords and other search-engine-optimization techniques to be noticed.

2.Make your Web site out of sight. Once your site is optimized, shoppers will find you, so make sure they like what they see. Explore the sites of your competitors and compare: does yours have the best content, navigation and graphic appeal?

3.Bring people on-line when they are off-line. Advertise your Web address everywhere: letterhead, signs, print ads, fliers, your door, menus, napkins, t-shirts, hats — anywhere you can think of.

4.Get connected. Link with or register on local Web sites, vertical market sites, local on-line papers and Yellow Pages, and business directories such as Yahoo!® Local and Switchboard®.

5.Consider the source. Geo-targeted ads identify users by zip code, area code, IP address or some combination of the three. Decide how wide a net you want to cast; depending on your market, zip codes and area codes might contain widely different population numbers.

6.Check ad providers for accuracy. Find out how geo-targeted ad providers collect their user data. Declared data, or information provided by the user during a registration process, is far more accurate than observed data. The most commonly observed data is IP addresses; but these cannot always be traced back to a specific or accurate location.

7.Don’t go by content. If your business is in the heart of Manhattan, you might think advertising on nytimes.com makes geo-targeting sense. It doesn’t. Popular news sites draw visitors from all over the globe.

8.Make an offer they can’t refuse. Ads featuring a specific offer achieve dramatically higher click-through rates than ones that don’t. Local shoppers want to do business with you, so give them a reason to do it now.

9.Email a newsletter. Everybody knows neighbors like to gossip, so they might like a newsletter that covers the local scene and what’s up with your business. And, by adding newsletter content to your Web site, you optimize for the search engines.

In short, effective geo-targe

Create Copy that Conquers
The human brain is an amazing instrument. It is great at filtering out what it perceives as irrelevant. This is why a person who lives near a railway isn’t aware of the passing train. It is also why people don’t take notice of most of the advertisements they encounter.You need to design your ads to get noticed. You want them to be read. To do this you want the consumer to perceive the ad as relevant to them. You can achieve this b

1.Keep your Web site in sight. Most people start shopping on one of the big search engines. Your site must use the right keywords and other search-engine-optimization techniques to be noticed.

3.Bring people on-line when they are off-line. Advertise your Web address everywhere: letterhead, signs, print ads, fliers, your door, menus, napkins, t-shirts, hats — anywhere you can think of.

4.Get connected. Link with or register on local Web sites, vertical market sites, local on-line papers and Yellow Pages, and business directories such as Yahoo!® Local and Switchboard®.

In short, effective geo-targ

Mailing List: Subscribe Or Unsubscribe?
“It’s not about what you know but who you know” This statement is true when it comes to marketing. Competition nowadays is very stiff and as a businessman, one can no longer ensure the stableness of his business like the way it used to be. Different enterprises has been sprouting like mushrooms that in just a blink of an eye he will just wake up and realize that his business is already down to its foreclosure. Entrepren

4.Get connected. Link with or register on local Web sites, vertical market sites, local on-line papers and Yellow Pages, and business directories such as Yahoo!® Local and Switchboard®.

In short, effective geo-targ

A Look at Make-Up Infomercials
Using a variety of female celebrities, infomercial producers have once again created a huge market where none existed. That’s not to say that make up products didn’t exist. They did. And they were a multibillion dollar industry long before anybody ever thought of infomercials.Starting in the early twentieth century with the advent of movies and their subsequent side affect – beautiful stars! – make up companies have been designing

on process, is far more accurate than observed data. The most commonly observed data is IP addresses; but these cannot always be traced back to a specific or accurate location.

In short, effective geo-targ

Speak to Influence Mini-course; Part 4 of 5
In part 4 of the program you will learn:1. Why your telephone voice is important 2. Bad telephone habits and telephone tips 3. How to leave a great voicemail message 4. How to script your out-going message1. WHY YOUR TELEPHONE VOICE IS IMPORTANTMost business relationships strongly rely on the telephone as a communication tool. It is very important to consider how we sound on the telephone, as the tone a

In short, effective geo-targeting requires a combination of advertising strategy and SEO. Google™, Yahoo!® and the other big engines are rolling out powerful tools to filter searches down to sites that most-closely match the shopper’s location. Local businesses with optimized Web sites and geo-targeted ads will capture the home-field advantage.

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Most people today believe there is a leadershgip crisis. They don't have much confidence in their leaders. The answer is not to complain about other leaders, but to become an effective leader yourself. here are some steps you can take.

It was not very long ago that the only place that thought about kids were the big fast food chains, and even then limited by offering a small toy with the purchase of a hamburger. These days if you don’t create an amazing experience for the twelve and under demographic you will lose their vote!!! So let’s look at a few ideas to get them on side:

Four negative effects of problems that leave you stuck with complaints instead of solutions. A 10-tip approach to get you back on track with these and handling problems more effectively each time they occur. It’s energy draining to constantly review the failings in your life and imagine scenarios where things could have gone better, but didn’t. Tired enough to convert your complaints when problems arise? This article offers ten tips to help you change this pattern.

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