It's got to be perfect - actually it doesn't. 'Good enough' is better. Reluctant salespeople please note.
This super fast crash course on negotiations lays out ten super brief elements of negotiating with ten super fast explanations. You don't need to read a bunch of dribble, get it hard and fast right here!
You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table - or some type of contest material - to collect business cards of passers by for later use in your sales process. But the worst part of doing a trade show is losing your voice.