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Suggest You - The Effective Executive
Direct mail campaigns are the first marketing strategy most new Network Consultants think of. Unfortunately, direct mail campaigns are not always the most efficient or cost effective means of advertising; especially when you are first starting out.Direct Mail Campaign ComparisonTo launch a direct mail campaign you typically use postcards. Think about how many postcards you would have to mail out to get 100 people’s attention for a few minutes. Now think about ho
"Effective Executive Speaking" has proven to be helpful on both fronts. Do you feel nervous when called upon to speak extemporaneously? Are you spending too much time preparing your presentations? Can you think on your feet? How well do you handle hostile questions? Do you overuse PowerPoint? Is your audience aware of your nervousness? How are you dealing with "the sweats," thick tongue, beating heart, mental confusion? Do you fee
Too many franchise business owners focus on one aspect to the exclusion of all others, and that is in buying local ads as the only way to generate new business. It's not that you shouldn't buy local ads if you want to reach a local market, but before you buy any advertising, you should be clear on what you're trying to accomplish. And that should be clearly spelled out in your overall marketing plan.Let's consider for a moment your Business Plan. What have you planed t
The executive has to be able to speak to other people--one-on-one or one-on-many--in terms other people appreciate, in ways that move and motivate them, and in words and tones that are credible and non-menacing. The "exec" must present himself or herself as a role model, as well as convey the message of the corporation, company, or department.
Some people may be "born speakers," others may have "learned on the job." But everyone feels the need to do it better--examine the basics of public speaking and match performance to changes in the audience's moods, expectations, and markets. Everybody can learn to make a better impression and communicate better. Our results prove it.
For the last dozen years I have been conducting a popular--and powerful--course for the Canadian Management Centre. It is called "Effective Executive Speaking" but I do not present all by myself. Originally I worked with Peter Urs Bender, Canada's leading public speaker and the author of Secrets of Power Presentations.
Peter devised the course and then invited me and George Torok, a dynamic speaker and business consultant, to continue to deliver it. For the last six years, George and I have been holding forth. The three-day course is offered at various times throughout the year. (Customized versions are also delivered on site.) It regularly attracts company founders, presidents, executives, department and division heads, and mid-level managers.
There is an air of excitement when we first meet as a group. George and I review basic principles. Then we divide the group into two and meet in different rooms. Members speak on self-selected topics, assigned subjects, and issues chosen at random. There is immediate, hands-on feedback. Everyone speaks; everyone responds. We offer tips for immediately improvement and insights to ponder. Individual presentations are recorded on video tape for private viewing.
We believe there are two reasons why people enroll in our courses. First, prior to making a presentation, the men and women feel nervous, uncomfortable, child-like, or shy. They want to deal with this residual fear. Second, they realize that, however well they speak, they will have to speak more easily and more persuasively in the future than they have in the past for career advancement. So there is genuine incentive to improve.
"Effective Executive Speaking" has proven to be helpful on both fronts. Do you feel nervous when called upon to speak extemporaneously? Are you spending too much time preparing your presentations? Can you think on your feet? How well do you handle hostile questions? Do you overuse PowerPoint? Is your audience aware of your nervousness? How are you dealing with "the sweats," thick tongue, beating heart, mental confusion? Do you feel
Raising funds can be really hard especially if your organization is not known or when it is just starting its operations. Face it, with today’s rising commodities, people do not part with their money that easily. They need a very good reason to do this.In raising funds, you need to either have a great project goal which people can identify with or a great product that you can sell, the proceed of which can fund your project. Although there are people who will want to help
For the last dozen years I have been conducting a popular--and powerful--course for the Canadian Management Centre. It is called "Effective Executive Speaking" but I do not present all by myself. Originally I worked with Peter Urs Bender, Canada's leading public speaker and the author of Secrets of Power Presentations.
Peter devised the course and then invited me and George Torok, a dynamic speaker and business consultant, to continue to deliver it. For the last six years, George and I have been holding forth. The three-day course is offered at various times throughout the year. (Customized versions are also delivered on site.) It regularly attracts company founders, presidents, executives, department and division heads, and mid-level managers.
There is an air of excitement when we first meet as a group. George and I review basic principles. Then we divide the group into two and meet in different rooms. Members speak on self-selected topics, assigned subjects, and issues chosen at random. There is immediate, hands-on feedback. Everyone speaks; everyone responds. We offer tips for immediately improvement and insights to ponder. Individual presentations are recorded on video tape for private viewing.
We believe there are two reasons why people enroll in our courses. First, prior to making a presentation, the men and women feel nervous, uncomfortable, child-like, or shy. They want to deal with this residual fear. Second, they realize that, however well they speak, they will have to speak more easily and more persuasively in the future than they have in the past for career advancement. So there is genuine incentive to improve.
"Effective Executive Speaking" has proven to be helpful on both fronts. Do you feel nervous when called upon to speak extemporaneously? Are you spending too much time preparing your presentations? Can you think on your feet? How well do you handle hostile questions? Do you overuse PowerPoint? Is your audience aware of your nervousness? How are you dealing with "the sweats," thick tongue, beating heart, mental confusion? Do you fee
One day last week, I decided to work from the house since I had to head over to Rotary at noon. A little bit ago, a lady from the place where my wife gets her hair cut called to see if she was here. I told her she had left to go get her hair cut, then laughed and commented that my wife had indeed remembered the appointment this time.You see, the last few times she had a hair appointment there, something happened and she forgot to show up at the right time. Rather than con
There is an air of excitement when we first meet as a group. George and I review basic principles. Then we divide the group into two and meet in different rooms. Members speak on self-selected topics, assigned subjects, and issues chosen at random. There is immediate, hands-on feedback. Everyone speaks; everyone responds. We offer tips for immediately improvement and insights to ponder. Individual presentations are recorded on video tape for private viewing.
We believe there are two reasons why people enroll in our courses. First, prior to making a presentation, the men and women feel nervous, uncomfortable, child-like, or shy. They want to deal with this residual fear. Second, they realize that, however well they speak, they will have to speak more easily and more persuasively in the future than they have in the past for career advancement. So there is genuine incentive to improve.
"Effective Executive Speaking" has proven to be helpful on both fronts. Do you feel nervous when called upon to speak extemporaneously? Are you spending too much time preparing your presentations? Can you think on your feet? How well do you handle hostile questions? Do you overuse PowerPoint? Is your audience aware of your nervousness? How are you dealing with "the sweats," thick tongue, beating heart, mental confusion? Do you fee
Top leaders in high performing businesses are people who have a wide range of experience and have developed successful business careers, management skills and abilities to a high level. That is the reason they sit where they do in their respective companies.Often, the particular skills and abilities that have been highly developed pertain to know-how in a technical field, and what these top leaders do now simply comes as second nature to them.This knowledge born o
We believe there are two reasons why people enroll in our courses. First, prior to making a presentation, the men and women feel nervous, uncomfortable, child-like, or shy. They want to deal with this residual fear. Second, they realize that, however well they speak, they will have to speak more easily and more persuasively in the future than they have in the past for career advancement. So there is genuine incentive to improve.
"Effective Executive Speaking" has proven to be helpful on both fronts. Do you feel nervous when called upon to speak extemporaneously? Are you spending too much time preparing your presentations? Can you think on your feet? How well do you handle hostile questions? Do you overuse PowerPoint? Is your audience aware of your nervousness? How are you dealing with "the sweats," thick tongue, beating heart, mental confusion? Do you fee
1. Apologize. An apology makes the angry customer feel heard and understood. It diffuses and anger and allows you to begin to re-establish trust. Not only that, but pilot studies have found that the mere act of apologizing has reduced lawsuits, settlement, and defense costs. You need to apologize to customers regardless of fault. Certainly, the apology needs to be carefully worded. Here’s an example of a sincere, yet careful apology:“Please accept my sincere and
"Effective Executive Speaking" has proven to be helpful on both fronts. Do you feel nervous when called upon to speak extemporaneously? Are you spending too much time preparing your presentations? Can you think on your feet? How well do you handle hostile questions? Do you overuse PowerPoint? Is your audience aware of your nervousness? How are you dealing with "the sweats," thick tongue, beating heart, mental confusion? Do you feel there are more effective ways to present your ideas? How do professional speakers and communicators do it and how can I learn from them?
By the third day, members of the group speak with greater ease and increased confidence and effectiveness. They have learned techniques to use every time they speak. They know what to look for (in themselves and in others) and they know how to improve.
George Torok and I, as co-course leaders, offer general principles and specific practices to teach people the skills necessary to be effective communicators. George has extensive experience as a business consultant. With Peter Urs Bender he wrote Secrets of Power Marketing. My own approach is to recognize and capitalize on individual strengths of body, voice, and mind, and to suggest new and better ways to present information and to motivate listeners.
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