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    at there are two kinds of brands, an employer brand that "defines clearly defined it will enable us to attract and retain the talent we need in today?s increasingly
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    I was reading an article on Seeds of Growth on how individuals impact the branding and goodwill of an organisation. I found it quite easy to parallel to what they were saying about Corporate Branding and what I call Company Culture.

    See I'm a consultant that helps companies with divestments, carve-outs, post mergers, or post acquisitions. After the deal is done, I'm usually appointed to guide the organisations through all that is involved in the merger, and make sure they derive the value from the deal. Sometimes this gets lost in transition - people tend to focus on what's easy or important to them.

    The Seeds of Growth article was saying that there are two kinds of brands, an employer brand that "defines clearly defined it will enable us to attract and retain the talent we need in today?s increasingly c

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    re saying about Corporate Branding and what I call Company Culture.

    See I'm a consultant that helps companies with divestments, carve-outs, post mergers, or post acquisitions. After the deal is done, I'm usually appointed to guide the organisations through all that is involved in the merger, and make sure they derive the value from the deal. Sometimes this gets lost in transition - people tend to focus on what's easy or important to them.

    The Seeds of Growth article was saying that there are two kinds of brands, an employer brand that "defines clearly defined it will enable us to attract and retain the talent we need in today?s increasingly

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    st acquisitions. After the deal is done, I'm usually appointed to guide the organisations through all that is involved in the merger, and make sure they derive the value from the deal. Sometimes this gets lost in transition - people tend to focus on what's easy or important to them.

    The Seeds of Growth article was saying that there are two kinds of brands, an employer brand that "defines clearly defined it will enable us to attract and retain the talent we need in today?s increasingly

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    lue from the deal. Sometimes this gets lost in transition - people tend to focus on what's easy or important to them.

    The Seeds of Growth article was saying that there are two kinds of brands, an employer brand that "defines clearly defined it will enable us to attract and retain the talent we need in today?s increasingly


    at there are two kinds of brands, an employer brand that "defines clearly defined it will enable us to attract and retain the talent we need in today?s increasingly competitive market place to deliver our strategy and goals." The second is a personal brand - this is what makes us different, the way we think and the way we act.

    See in a merger or acquisition, you want to appoint people that will carry the corporate culture, corporate value, and corporate culture forward. The people you need to look for or appoint to authority position are people that have a personal brand that match the new corporate cultural value. They mat not have the academic qualification, but they understand and have desire to project the values that CEO's want.

    Tim Stuchbery

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