ach person to give their ideas, without fear. The rules that Osborn created, became what is now known as brainstorming. The rules of brainstorming, is as follows, no ideas can be criticized, come up with as many ideas as possible, build on each others ideas aThe brain is one amazing device. It's the centerpiece of the body, seemingly everything goes through the brain. Probably all the great inventions that have come through history, were originally inside someone's brain. Many studies have been done on the brain and the prevailing thought, is that most people use less then 10% of their brain capacity. Maybe the fact that people don't use their brains as much as they should, is why brainstorming was created.

Brainstorming was the creation of Alex Osborn. Osborn was an ad exec. and he realized that normal business meetings, weren't creating the type of new ideas that he needed from his employees. He wanted to find a better way for each person to share their ideas. In a normal business meeting, most people are afraid to speak up. They're afraid of looking stupid, afraid of people laughing at their ideas and more than anything, they're afraid of being criticized.

Osborn understood the fears that the employees had, so he had to come up with new rules, that would allow each person to give their ideas, without fear. The rules that Osborn created, became what is now known as brainstorming. The rules of brainstorming, is as follows, no ideas can be criticized, come up with as many ideas as possible, build on each others ideas an

and the prevailing thought, is that most people use less then 10% of their brain capacity. Maybe the fact that people don't use their brains as much as they should, is why brainstorming was created.

Brainstorming was the creation of Alex Osborn. Osborn was an ad exec. and he realized that normal business meetings, weren't creating the type of new ideas that he needed from his employees. He wanted to find a better way for each person to share their ideas. In a normal business meeting, most people are afraid to speak up. They're afraid of looking stupid, afraid of people laughing at their ideas and more than anything, they're afraid of being criticized.

Osborn understood the fears that the employees had, so he had to come up with new rules, that would allow each person to give their ideas, without fear. The rules that Osborn created, became what is now known as brainstorming. The rules of brainstorming, is as follows, no ideas can be criticized, come up with as many ideas as possible, build on each others ideas a

was an ad exec. and he realized that normal business meetings, weren't creating the type of new ideas that he needed from his employees. He wanted to find a better way for each person to share their ideas. In a normal business meeting, most people are afraid to speak up. They're afraid of looking stupid, afraid of people laughing at their ideas and more than anything, they're afraid of being criticized.

Osborn understood the fears that the employees had, so he had to come up with new rules, that would allow each person to give their ideas, without fear. The rules that Osborn created, became what is now known as brainstorming. The rules of brainstorming, is as follows, no ideas can be criticized, come up with as many ideas as possible, build on each others ideas a

to speak up. They're afraid of looking stupid, afraid of people laughing at their ideas and more than anything, they're afraid of being criticized.

Osborn understood the fears that the employees had, so he had to come up with new rules, that would allow each person to give their ideas, without fear. The rules that Osborn created, became what is now known as brainstorming. The rules of brainstorming, is as follows, no ideas can be criticized, come up with as many ideas as possible, build on each others ideas a

ach person to give their ideas, without fear. The rules that Osborn created, became what is now known as brainstorming. The rules of brainstorming, is as follows, no ideas can be criticized, come up with as many ideas as possible, build on each others ideas and any strange or weird ideas are welcomed.

What Osborn did was allow his employees to be individuals, at least during the brainstorming sessions. When people join a business, they usually have to put their personality aside. Businesses like people to conform to a certain way of thinking. Brainstorming gave people their personality back. It allowed them to speak their minds, without the fear of retribution. Osborn noticed that a lot more ideas were coming through the brainstorming sessions and not only that, but initial ideas were being transformed into quality ideas that the company could use.

Though created for a group, brainstorming can be done on an individual basis. The problem is, the number of ideas coming from one person will be limited. Plus, one person will not have the quality of ideas, that can come from a group. An individual may also lose focus during the process, whereas a group helps everyone stay on the same page. It's debatable which brainstorming process is better, group or individual, it pro