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  • Suggest You - Put An Executive Summary to Work - and Make Sure it Gets Read!

    Use the Power of Networking, Newsletters to Build Your Business
    When done right, networking can be a powerful tool to help you grow and build your business. Because you need to try several angles when building your company, a focus on networking can help.Those who understand the power of networking will have an easier time creating a list of buyers to gain new clients, build relationships and find employees. By understanding each
    ons?

    HOW do my recommendations directly benefit my reader? Key question: Have I anticipated my reader’s needs, questions, and concerns?

    Even though e-mail is the communication vehicle in business today, professionals still need to deliver key information to senior management. An old standby—the executive summary—still remains an important document. What can be difficult is writing the darn thing. These tips should help you. One last task, once you finish drafting the executive summary, revise, revise, revise!

    This is an excerpt from Dr. Julie Miller’s fourth edition, Busine

    The Better Business Bureau; Is it real?
    Does the Better Business Bureau have too much power? What do you really think of the BBB? Have you questioned their sales tactics or questioned their validity? If so you are not alone. Home Depot ended up kissing up to the extortion tactics of the Better Business Bureau. Why bother, they are nuts those people.http://www.bizjournals.com/atlanta/stories/2002/08/12/dail
    Time, time, time. Consider these numbers: the average executive spends 22 percent writing and reading memos, reports, letters. That equals eleven workweeks. And they are spending over 50 percent of their time either reading your communication or responding to it! So if you want the big cheese to read your report, make certain that your executive summary—written for that decision maker—sings. Here are the details.

    Executive Summary

    This stand-alone document is a synopsis of information in a report. A restatement of the most relevant points, it contains enough detail to inform the reader but concise enough to cover the topic's significance.

    Though this is usually written last, it is placed before the report's introduction and summarizes the major points of the report. The executive summary can be five sentences or a page but usually no longer. Keep the image of a one-legged interview—meaning, equate how long you can stand on one leg to how long you can hold your reader's attention—in the back of your brain. Or use the recommendation from The Handbook of Technical Writing, by Brusaw, Alred and Oliu: the summary's length should be no more than ten-percent of the length of the report. Consider bullets and lists to help the reader quickly skim major points.

    Most executive summaries contain four key sections: overview; methods; results and recommendations; and the conclusion. The order of the sections usually mirrors the sequence of the larger report. All executive summaries address readers' needs for clarity about:

    • Key problems or concerns

    • Specific recommendations or solutions

    • Benefits to their business, customers or bottom line Use the chart below to guide the planning for your next executive summary:

    WHO is my reader? Key question: What do I know about my reader’s business and concerns?

    WHY was the report written or why did the even take place? Key question: How can I briefly summarize the purpose of the report?

    WHAT main points need to be included in the following areas?

    • Actions

    • Results or findings

    • Recommendations

    • Benefits Key Question: Which aspects/details are essential to help my reader understand my ideas?

    WHEN should recommendations be carried out? Key question: What timeframe can I suggest? OR What’s the best order for implementing the recommendations?

    HOW do my recommendations directly benefit my reader? Key question: Have I anticipated my reader’s needs, questions, and concerns?

    Even though e-mail is the communication vehicle in business today, professionals still need to deliver key information to senior management. An old standby—the executive summary—still remains an important document. What can be difficult is writing the darn thing. These tips should help you. One last task, once you finish drafting the executive summary, revise, revise, revise!

    This is an excerpt from Dr. Julie Miller’s fourth edition, Busines

    Ignorance Can Lead to CEO Lawsuits
    The federal government continues to pressure executives that fail to add stakeholder value while amassing personal wealth, sending a strong precautionary signal to other executives.The two executive in the best position to recognize the financial conditions as Kmart was heading rapidly toward bankruptcy, CEO Chuck Conaway and CFO John McDonald, are being held accounta
    eader but concise enough to cover the topic's significance.

    Though this is usually written last, it is placed before the report's introduction and summarizes the major points of the report. The executive summary can be five sentences or a page but usually no longer. Keep the image of a one-legged interview—meaning, equate how long you can stand on one leg to how long you can hold your reader's attention—in the back of your brain. Or use the recommendation from The Handbook of Technical Writing, by Brusaw, Alred and Oliu: the summary's length should be no more than ten-percent of the length of the report. Consider bullets and lists to help the reader quickly skim major points.

    Most executive summaries contain four key sections: overview; methods; results and recommendations; and the conclusion. The order of the sections usually mirrors the sequence of the larger report. All executive summaries address readers' needs for clarity about:

    • Key problems or concerns

    • Specific recommendations or solutions

    • Benefits to their business, customers or bottom line Use the chart below to guide the planning for your next executive summary:

    WHO is my reader? Key question: What do I know about my reader’s business and concerns?

    WHY was the report written or why did the even take place? Key question: How can I briefly summarize the purpose of the report?

    WHAT main points need to be included in the following areas?

    • Actions

    • Results or findings

    • Recommendations

    • Benefits Key Question: Which aspects/details are essential to help my reader understand my ideas?

    WHEN should recommendations be carried out? Key question: What timeframe can I suggest? OR What’s the best order for implementing the recommendations?

    HOW do my recommendations directly benefit my reader? Key question: Have I anticipated my reader’s needs, questions, and concerns?

    Even though e-mail is the communication vehicle in business today, professionals still need to deliver key information to senior management. An old standby—the executive summary—still remains an important document. What can be difficult is writing the darn thing. These tips should help you. One last task, once you finish drafting the executive summary, revise, revise, revise!

    This is an excerpt from Dr. Julie Miller’s fourth edition, Busine

    Corporate Logo Design - 6 Keys to Success
    A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.Following certain basic principles can ensure that your corporate logo design is professional easy to re
    th of the report. Consider bullets and lists to help the reader quickly skim major points.

    Most executive summaries contain four key sections: overview; methods; results and recommendations; and the conclusion. The order of the sections usually mirrors the sequence of the larger report. All executive summaries address readers' needs for clarity about:

    • Key problems or concerns

    • Specific recommendations or solutions

    • Benefits to their business, customers or bottom line Use the chart below to guide the planning for your next executive summary:

    WHO is my reader? Key question: What do I know about my reader’s business and concerns?

    WHY was the report written or why did the even take place? Key question: How can I briefly summarize the purpose of the report?

    WHAT main points need to be included in the following areas?

    • Actions

    • Results or findings

    • Recommendations

    • Benefits Key Question: Which aspects/details are essential to help my reader understand my ideas?

    WHEN should recommendations be carried out? Key question: What timeframe can I suggest? OR What’s the best order for implementing the recommendations?

    HOW do my recommendations directly benefit my reader? Key question: Have I anticipated my reader’s needs, questions, and concerns?

    Even though e-mail is the communication vehicle in business today, professionals still need to deliver key information to senior management. An old standby—the executive summary—still remains an important document. What can be difficult is writing the darn thing. These tips should help you. One last task, once you finish drafting the executive summary, revise, revise, revise!

    This is an excerpt from Dr. Julie Miller’s fourth edition, Busine

    Want To Incorporate Your Business? Here Are Some Simple Tips!
    Naming your business properly is important. It should be distinguishable from other companies. Depending on where you incorporate, it must contain words like ‘Limited’ or ‘Incorporated’. It must also not have words that imply any other purpose other than what is stated it its articles of incorporation or the corporate laws of the state. These would be words like ‘Bank’ or ‘G
    Key question: What do I know about my reader’s business and concerns?

    WHY was the report written or why did the even take place? Key question: How can I briefly summarize the purpose of the report?

    WHAT main points need to be included in the following areas?

    • Actions

    • Results or findings

    • Recommendations

    • Benefits Key Question: Which aspects/details are essential to help my reader understand my ideas?

    WHEN should recommendations be carried out? Key question: What timeframe can I suggest? OR What’s the best order for implementing the recommendations?

    HOW do my recommendations directly benefit my reader? Key question: Have I anticipated my reader’s needs, questions, and concerns?

    Even though e-mail is the communication vehicle in business today, professionals still need to deliver key information to senior management. An old standby—the executive summary—still remains an important document. What can be difficult is writing the darn thing. These tips should help you. One last task, once you finish drafting the executive summary, revise, revise, revise!

    This is an excerpt from Dr. Julie Miller’s fourth edition, Busine

    What Colors Make Your Services Most Attractive?
    This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics. What colors attract people to you? Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attr
    ons?

    HOW do my recommendations directly benefit my reader? Key question: Have I anticipated my reader’s needs, questions, and concerns?

    Even though e-mail is the communication vehicle in business today, professionals still need to deliver key information to senior management. An old standby—the executive summary—still remains an important document. What can be difficult is writing the darn thing. These tips should help you. One last task, once you finish drafting the executive summary, revise, revise, revise!

    This is an excerpt from Dr. Julie Miller’s fourth edition, Business Writing That Counts!

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